POS-cov ntaub ntawv - yog dab tsi? Hom POS-cov ntaub ntawv. Manufacturing thiab zus tau tej cov POS-ntaub ntawv

Advertising nws mus caum tus neeg nyob qhov twg, thiab ntawm kev tseem ceeb nyob rau hauv influencing tus cwj pwm ntawm tus buyer muaj clearance muag khoom ntsiab lus. Advertising Kho vajtse Khw muag khoom noj rau tej qhov chaw hu ua POS cov ntaub ntawv. Cov lus teb rau cov nqe lus nug: POS-cov ntaub ntawv - dab tsi yog nws thiab yuav ua li cas no yog ua los? Peb txhais tau lub ntsiab hom thiab cov yam ntxwv ntawm cov muaj.

POS-ntawv uas siv: nws yog dab tsi thiab vim li cas lawv xav tau?

Cov kev loj hlob ntawm media advertising ua mus rau lub tsos ntawm ntau yam ntaub ntawv thiab lub npe. Cia, lub sij hawm «POS-ntaub ntawv" txhais tau hais tias tus taw tes ntawm kev muag khoom - kev muag khoom point, thiab qhov no ntau yam ntawm advertising hais txog txhua yam uas yog ib tug keeb ntawm tsim khw. Lawv muaj peev xwm yuav nrhiav tau nyob rau hauv loj kav khw chaw zov me nyuam thiab me me khw, lawv yog tsim los txhawb cov coj cwj pwm ntawm tus neeg ntawm tus taw tes ntawm purchase.

Lub keeb kwm ntawm lub rov tshwm sim ntawm POS-ntaub ntawv

Vaj hauv khw rau tej qhov chaw tshwm sim yuav luag ua ke nrog lub heev khw. Twb sib sib zog nqus nyob rau hauv cov Nrab Hnub nyoog, koj yuav saib tau lub tsim ntawm lub qhov rooj nkag mus khw muag khoom noj feem ntau cov uncomplicated txoj kev. Chiv, cov no twb tshwm sim, nqe cim npe, tab sis maj mam lub possibilities thiab xav tau kev pab uas muaj zog advertising, zus tau tej cov POS-ntaub ntawv tau ua ntau. Boom advertising rau ntawm POS coincides nrog lub advent ntawm nws tus kheej-kev pab cuam khw muag khoom noj nyob rau hauv thaum ntxov 20th caug xyoo. Thiab txij li thaum lub kawg 21 a. siv thiab ua cov POS-ntaub ntawv yuav ubiquitous advertising kev coj.

Nta ntawm xaav ntawm POS-ntaub ntawv

Advertising muag khoom qhov chaw feem ntau ntaus nqi raws li ib tug natural caij ntawm lub sab hauv thiab navigation. Yog li ntawd, lub buyer tsis tshwm rejection los yog phiv cov tshuaj tiv thaiv mus rau ntau yam advertising lus hauv lub khw. Ib tug thawj thiab tuav xov xwm raws li txawm qhov haum ntawm tus neeg, vim hais tias lawv pab tau nws ua tus xaiv.

zog

Nyob rau advertising POS-ntaub ntawv muab ntau zog:

- attracting cov xim ntawm buyers mus rau ib tug tej yam khoom. Tiag tiag li zoo thiab kev tso kawm nyob rau hauv ib tug tshwj xeeb ntug qhov chaw cia POS-ntaub ntawv ntsiab yam khoom ntawm ntau lwm tus neeg rau lub khw txee.

- Nco ntsoov ntawm qhov yuav tsum tau mus yuav: advertising nyob rau hauv lub checkout chaw los yog nyob rau lub trading pem teb yuav ua rau kom kev muag khoom due rau lub fact tias cov buyer acquires tej yam uas tsis nco qab.

- Txug mus ua ib tug purchase txoj cai tam sim no: cov lus qhia txog nyiaj cheb thiab promotions pushes tus buyer yuav yuav cov khoom nyob rau ntawm lub sij hawm no.

- Navigation buyers rau lub trading pem teb: khoom pawg pointers cia qhua tsis tau poob rau hauv lub khw, pab mus nrhiav txoj cai khoom thiab tsim ib tug xis ib puag ncig.

- zoning khw muag khoom qhov chaw: lub division ntawm qhov chaw thiab lub rhawv nyob rau hauv lub tuam tsev feem ntau ua rau cov xaav ntawm qhov chaw nyiam dua.

- Tswj tus neeg muas zaub lawv los ntawm lub khw: tshwj xeeb advertising pab coj lub buyer ncaj qha rau cov khoom.

- Thiab purely promotional zog: raising thiab cov lus qhia txog cov khoom, ua hauj lwm nyob rau hauv lub memorability thiab recognizability ntawm lub hom.

Lub ntsiab zoo

Qhov zoo ntawm cov POS-ntaub ntawv yog lawv brightness, lawv yog zoo kawg nkaus nyiam cov xim, thiab hais tias tus neeg xav paub ntxiv thaum ua ib tug purchase. Nws yuav tsum tau ib tug ntxiv motivator rau xaiv los ntawm ib tug ntau yam ntawm lwm txoj kev mus rau ib tug kev khoom. Yog li ntawd, xws advertising tsis ua voos thiab rejection (thaum zoo siv) thiab Yawm Saub qhia txais los ntawm lub buyer, nws tsis yog txawm paub hais tias cov kaj cim, banners, wobblers, thiab lwm yam - nws yog ib qho advertisement.

kev pab tsam

Tam sim no hais tias peb muaj teb rau lo lus nug "POS-cov ntaub ntawv - yog dab tsi?", Coj ib tug saib lub chaw nyob rau hauv uas lawv muaj peev xwm tshwm sim. Muaj ntau ntau aav:

- Sab nraum zoov Group. Hais tias yog tag nrho cov uas qhia mus rau lub buyer ntawm lub hav zoov ntawm cov qhov hluav taws xob. Nws yuav ua tau Showcases, kev tso kawm ntawm txoj kev tshwm sim thiab txoj kev mus taw, ntawm no kuj muaj xws li cov thawj tsim, ru tsev installation, signage. Txawm tias ib co kev soj ntsuam tus cwj pwm mus rau lub tsis ntev los no cov ntaub ntawv sab nraum zoov advertising.

- Nkag pab pawg neeg. Qhov no muaj xws li tag nrho cov tsim kev nkag mus rau lub khw, nws kos npe rau, stickers lub qhov rooj, thawv thiab ashtrays nyob rau kev nkag, tug ncej zeb.

- Trade Hall. Qhov no muaj xws li navigation, mobiles, pem teb graphics, illuminated panels.

- Checkout cheeb tsam. Qhov no yog ib tug "kub" cheeb tsam uas yeej txhawb kev lam kev yuav khoom, ntawm no yog muab tso rau racks, qhia, Npib hwj.

- Zone suav. Clearance ntawm cov khoom qhov chaw kawm ntawv yog ib qho tseem ceeb heev rau kev muag khoom, yog li yuav tsum muaj kom ntau ntawm cov ntaub ntawv los pab rau cov neeg nyob rau hauv cov chaw no yuav tsum muab tso rau nqi cim npe, wobblers, txee talkers, racks thiab racks.

Tsoos hom POS-ntaub ntawv

Tam sim no nws yog lub sij hawm mus xav txog ib tug ntau yam ntawm advertising ntawm taw tes ntawm kev muag khoom. Vim qhov no ad ua ntau zog, muaj ntau yam ntawm POS-cov ntaub ntawv. Thiab developers tseem yuav txua tshiab txoj kev mus caum cov xim uas tus buyer xwb.

Txij li thaum lub thaum ntxov 20th caug xyoo, lub zus tau tej cov POS-ntaub ntawv vim tus tsim cov tshuaj ntau ntau yam xws advertising. Cov hom xws li nqi cim npe, zog, sawv, txee thiab tej yam tshwm sim. Niaj hnub no, qhov no hom ntawm xov xwm no yuav hloov, muaj cov ntaub ntawv tshiab, zoo tag nrho cov ntsiab cai ntawm txuas, yog li cov nqe lus nug: "POS-ntawv uas siv: yog dab tsi?" muaj dua, nws tsis yog ib txwm tau mus to taub seb tus phenomenon hais txog advertising. Yog li ntawd, cov khoom muaj npe racks thiab muab cov txee, promotional tabs nyob rau hauv laub thiab baskets mus kav khw los yog rau npib neeg tsis paub txog li advertising, tab sis qhov no yog ib tug zoo cov txheej txheem kom tso cov khoom los ntawm cov kev sib tw.

niaj hnub ntau yam

Niaj hnub no, txoj kev loj hlob ntawm POS-cov ntaub ntawv - nws yog tag nrho cov advertising kev lag luam. Innovation nquag feem xyuam rau txoj advertising kheej. Technology tso cai rau koj los mus tsim cim POS-cov ntaub ntawv. Yuav ua li cas yog nws thiab yuav ua li cas mus thov nyob rau hauv trading pem teb yuav tsis yeej ib txwm teb txawm cov kws txawj. Piv txwv li, lub cim 3D-animated los yog stickers rau hauv pem teb cia hais qhia rau tau txais kev pab ntawm cov khoom nyob rau hauv lub taw tes rau ntawm kev muag khoom.

Yuav kom niaj hnub ntau yam tej zaum yuav muaj xws li advertising POS-ntawv uas siv:

- Jumbo. Qhov no tshuab khoom kuaj nyob rau hauv ib tug loj me ntsis cov scale. Tej designs zoo heev spectacular, attracting xim, yog ib qho yooj yim kom dhos thiab thauj.

- Mobile. Qhuav ntawm POS-ntaub ntawv ntawm no zoo yog heev nqi-zoo, tab sis cov nyhuv yog heev siab heev. Tshem tawm tsim pub cov khoom thawb los ze zog mus rau lub qhov muag ntawm tus buyer.

- Hard zog. Lawv kuj hu ua txoj kev loj hlob cov nuj nqis, vim hais tias lawv yog cov nuj nqis ntawm cov cim los yog cov hnub qub ntawm advertising nyob rau hauv tib neeg txoj kev loj hlob.

- Lub teeb thawv. Cov nyiaj no los ntawm lub sab nraum zoov advertising, yog ib tug luminous vaj huam sib luag nrog ib tug advertising lus.

- Pallars. Nws yog ib lub qauv nrog rotating muab advertising chaw rau 4 sab.

- Akrilayts. Nws tseem ceeb lub dav hlau engraved nrog lub npe hom. Lawv yuav tsum tau muab tso rau hauv lub rhawv thiab racks.

Nyob rau hauv kev tshawb fawb ntawm cov tshiab lub sij hawm advertisers yog inventing tshiab txoj kev ua kom paub advertising rau hauv lub khw pem teb, thiaj li muaj xov xwm xws li nekhengery - daim ntawv rings nrog ib tug advertising lus, hnav nyob rau hauv lub caj dab ntawm lub fwj, qhov muag-stoppers - ntau yam dluab, dividers, tej yam tshwm sim, muab tso rau cov khoom rhawv , stickers ntau yam stickers uas yuav muab tso rau qhov twg.

ntaub ntawv

Lub advertising kev lag luam yog lossi nrhiav rau qhov zoo tshaj thiab luv-nqi ntaub ntawv rau advertising xov xwm. siv thiab ua cov POS-ntaub ntawv yees ua ntau thiab ua kom zoo zoo, lub hom phiaj ntawm no evolution - mus cuag nyiaj pab ntau tshaj efficiency. Advertising nws mus ua ntau npaum thiab yig. Qhov tseem siv tau cov ntaub ntawv uas yog tag nrho cov hom ntawm daim ntawv thiab cov duab los qhia. Tags, zog, flyers, chij yuav tsum ua los ntawm txawv thicknesses ntawm daim ntawv. Cardboard ua dispensers rau leaflets, advertising sawv, sawv, kev loj hlob cov nuj nqis. Printing txoj kev tej zaum yuav siv txawv nyob ntawm lub specifics ntawm cov cab kuj. Mus cuag lub neej ntawm lub nqa siv lamination.

Yas - lwm ntau heev cov ntaub ntawv uas. Los ntawm nws koj muaj peev xwm ua yuav luag txhua yam .. Cov txee, racks, mobiles, wobblers, thiab lwm yam Qhuav ntawm POS-ntaub ntawv ntawm no cov ntaub ntawv uas yog ib feem ntau yig. Yas muaj ntau kim tshaj ntawv, tab sis lawv lub neej muaj ntau lub sij hawm ntau.

Yog qhov tseeb cov ntaub ntawv xws li acrylic, LED teeb pom kev zoo, LED-vaj huam sib luag thiab backlight, neon tsim thiab txawm "electronic ntawv."

Cov ntaub ntawv ua nws tau mus zoo heev rau kom cov qhov ci ntawm lub designs, thiab yog li kom cov hauj lwm zoo ntawm advertising ntawm taw tes ntawm kev muag khoom.