Piv txwv li ntawm cov khoom advertising. ntaub ntawv ntawm cov advertising

Advertising - yog ib tug niaj hnub txoj kev ua kom paub cov kev pab nrog lawv cov khoom. Nws hais txog cov hauj lwm zoo ntawm cov khoom thiab pushes ib tug neeg tau txais nws. Txawm li cas los, muaj tshwj xeeb cov cuab yeej uas muaj ntau zoo, vim hais tias yuav cuam tshuam rau tib neeg subconscious. Peb paub li no, manufacturers yog inventing tshiab tricks, yog li ntawd peb thaum kawg tau kev kawm siv lawv cov kev pab los yog yuav xws li ib tug tshaj plaws peb yuav tsum tau! Piv txwv li cov khoom advertising: Muaj tseeb tiag peb txhua tus yog tsuas cim uas zom cov pos hniav "Orbit" yog txaus siab Ph ntawm cov theem. Thiab yuav mus yuav ib yam dab tsi zoo li hais tias, nco ntsoov hom no. Qhov no yog cov nyhuv uas cov qib ntawm cov khoom rau lub lag luam.

lub hom phiaj cov neeg tuaj saib

Ua ntej koj yuav pib advertising, koj yuav tsum txiav txim siab nyob rau hauv uas qeb ntawm cov pejxeem tsim koj cov khoom. Nws yog ib qhov zoo tshaj yuav thiab yuav pab koj to taub qhov twg yog qhov "ua hauj lwm" advertising thiab kev muag khoom nce qib. Txoj kev uas yuav ua ib tug ntau, tab sis txhua tus neeg nyias muaj nyias tseem ceeb: Yog hais tias, piv txwv li, ib tug yeeb tshuaj uas yog haum rau cov laus dua cov neeg, nws yog tsis tsim nyog rau kev koom txhawb rau sib tam qhov chaw! Nws yuav ua tau ib tug pov tseg ntawm lub sij hawm. Tab sis mus rau qhov chaw lub rooj tsavxwm lossis sau ad nyob rau hauv ib tug reputable ntawv xov xwm - txoj kev txiav txim. Txaus Nyiam flyers, ntawv nthuav qhia, uas muaj peev xwm faib nyob rau hauv lub tsev kho mob yuav tsum tau ntau npaum li cas zoo thiab sai nrhiav tau koj tej buyers.

Tab sis rau cov neeg hluas uas nrhiav kev ua si cov khoom yuav raug muab cov ntaub ntawv nyob rau hauv kev tes hauj lwm los yog nyob rau qhov nrov hluas websites. Nyob rau hauv tas li ntawd, ib tug neeg tuaj saib attracted los ntawm cov yeeb yaj duab los yog cov lus qhia txog qhov nrov yoj xov tooj cua.

Sab nraum zoov advertising - ib tug haib tshaj riam phom

Qhov no hom ntawm advertising los ntawm ntau yam raws li tshwj xeeb yog sab, tab sis marketers hais tias nws yog heev zoo. Thiab nws ua hauj lwm zoo li no: ib tug neeg tiv thaiv yuav nyeem phau ntawv qhia thiab catchy slogans. Tab sis peb subconscious siab dab cov ntaub ntawv thiab thim cov lus xaus. Cov tshwm sim yog tsis ntev nyob rau hauv los: peb twb xav mus yuav cov no los yog tias tshaj plaws, los yog siv ib qho kev pab cuam.

Yuav ua li cas yog lub advertising ntawm cov khoom thiab cov kev pab cuam? Yuav ua li cas lwm xov xwm yuav tsum tau siv? Ntawm no yog daim ntawv teev cov feem ntau nrov cuab yeej:

• Cam - li ib txwm cov khoom uas ntes tau peb lub qhov muag thoob plaws lub zos. Lawv nyiam mloog thiab ua rau tus neeg tau txais cov lus qhia ntxiv txog lub tuam txhab los yog kev pab cuam. Ua hauj lwm sab ntsib cov ndlwg ntawm cov neeg, tab sis lub dummy tsis yog raws li zoo li rau txoj kev tshawb no ntawm sau nyiaj kom tig ib ncig.
• Indexes - ib tug yooj yim hauv daim ntawv ntawm advertising, uas piav txog cov txiv neej mus rau qhov twg yuav nrhiav tau koj lub khw los yog chaw ua hauj lwm. Piv txwv li cov khoom advertising: ntxim hlub prints ntawm cov me ko taw nyob rau hauv lub pavement los yog nyob rau hauv lub supermarket. Tej yam tshwm sim tej zaum yuav tau cov paj laum thiab ua rau lub department, qhov twg yog tshaaj cov yam khoom.
• Stretch tias - Stretch promotional tents, uas yog feem ntau nyob rau ntawm qhov chaw siab tshaj thiab lub zos txoj kev. Cov neeg tsav tsheb muaj lub sij hawm los nyeem cov ntawv nyeem thiab khw sib cuag - qhov kev xaiv no yog suav tias yog zoo tshaj dua li billboards.
• Cov neeg-qhaub cij - zoo tawm stunt, cov neeg hnav ris tsho li nyob rau hauv costumes uas nyiam xim thiab sib txuas lus nrog rau tej cov neeg muas zaub.
• Advertisement nyob rau hauv pej xeem thauj tsis yog kim heev, tab sis nws ua haujlwm fine. Nws pom ib tug lossis loj txaus ntawm cov neeg.
• Huv tsim - creation ntawm advertising dluab rau lub khw, sawv, kiosks.

zoo li qub advertising

Hom ntawm advertising peev xwm yuav txawv los ntawm hom feem rau tus neeg muas zaub thiab cov qauv ntawm cov chaw kawm ntawv. Ib tug ntawm cov uas yooj yim txoj kev los disseminate cov lus qhia yuav tsum tau hu ua zoo li qub advertising:

• Tawm nyob rau hauv elevators. Txawm tias qhov yooj yim ntawm sau ntawv hu mus ua hauj lwm, qhov no txoj kev ua hauj lwm zoo. Txiv neej, nyob rau hauv ib tug ceev qhov chaw, cia li tau mus kawm cov ntawv no, uas yog nyob rau txoj cai nyob qib qhov muag. Yog li ntawd nws yuav twv yuav raug hu nco txog nws thiab tej zaum yuav txawm yuav xav.
• Advertisement nyob rau hauv lub subway thiab tsheb thauj mus los. Qhov teeb meem no yog zoo sib xws. Tsuas yog cov uas ua yog tseem active - ib tug ntau dawb lub sij hawm, ntxiv rau muaj lub sij hawm xwb tsis nyeem cov ntaub ntawv uas tab sis kuj rau kev tsom xam nws.

Internet - pab txhawb cov khoom

Thiab, ntawm chav kawm, tsis pom qhov twg yuav tsis ua tsis muaj ib tug ntiaj teb no network! Advertising ntawm ib yam khoom yuav tsum tsis cia li zoo, tab sis kuj pheej yig rau cov pej xeem. Thiab qhov uas yooj yim txoj kev uas yuav ua tau qhov no yog qhov internet - lab tus tib neeg txhua txhua hnub tab tom nrhiav rau cov ntaub ntawv, thiab koj advertising pushes lawv mus ua tus xaiv txoj. Nyob rau hauv tas li ntawd, nws yog nyob rau hauv lub network, koj yuav tsum tau siv tag nrho cov muaj txhais tau tias kev sib txuas lus: xov tooj cua, ntawv nyeem phau ntawv, cov yeeb yaj duab. Lub ntsiab yam yog:

• Banner - ib tug graphical sawv cev ntawm ib tug dawb lub ad. Cov ntau heev thiab zoo hom ntawm advertising. Koj muab ua ib phau ntawv, daim duab los yog cov neeg nyob rau hauv koj ad thiab muab nws rau hauv tej website.
• Phau ntawv advertising - ib tug ob peb kab txog koj lub tuam txhab los yog cov khoom yuav tsum muab tso rau hauv ib tug thematic los yog lwm qhov chaw. Thiab koj muaj peev xwm sau ib tsab xov xwm uas los ntawm tus nyeem ntawv yuav kawm pab tau cov ntaub (highlight text - txuas mus rau lub nce khoom).
• Footage. Nws yog ib nqi qhov no zoo ntawm advertising yog tsis pheej yig, tab sis nws cov hauj lwm zoo yog cia li nyob rau hauv sab saum toj. Piv txwv li cov khoom advertising: Coca-Cola lub tuam txhab tau tau nquag muab cov yeeb yaj duab nyob rau hauv network uas tsis yog ua tsis tau zoo nyob rau hauv zoo rau TV counterparts. Manufacturers hais tias mus sim qhov zoo tshaj plaws haus nyob rau hauv lub tuam txhab ntawm cov phooj ywg los yog nyob rau nyiaj so koobtsheej. Lwm zais riam phom yuav tsum tau hu ua tus kab mob advertising: koj saib cov video - thiab koj muaj ib lub siab xav kom muab nws qhia nrog rau lwm cov neeg siv cov. Hais tias yog, koj twb txhawb koj nyiam cov khoom.

contextual advertising

Lub network yog heev lug siv contextual advertising, uas yog txig pom zoo nws tus kheej. Marketers hais tias nws yog muaj peev xwm mus muag dab tsi! Nws muaj ob hom ntawm tej qho kev tshwm sim:

• Ntawv thiab banners uas muab tso rau hauv cov nplooj ntawv uas phim lub ntsiab lus thiab cov ntsiab lus teb nrog ib tug zoo xws li cov advertising. Qhov no txoj kev muaj ib tug zoo kom zoo dua - nws tsis yog li ntawd annoying, thiab tus nyeem ntawv yuav pab tau heev rau cov ntsiab lus ntxiv.
• Advertising muab tso nyob rau hauv cov kev tshawb fawb xyaw. Nws ua hauj lwm tsis yog yooj yim: koj nkag mus rau ib cov lus nug rau hauv ib lub search engine, raws li ib tug tshwm sim ntawm "jumps" mus rau sab xis los yog sab laug sab ntawm lub qhov rais nrog rau cov duab los yog piav qhia ntawm lub nce cov khoom / kev pab cuam. Piv txwv li cov khoom advertising: "Peb yuav muag pheej yig tsheb", "ua rooj tog sai sai thiab meej."

guerrilla marketing

Qhov no hom ntawm advertising yog zoo meej rau beginners thiab ua lag ua luam tiag pros. Nyob rau hauv tas li ntawd, koj muaj ib lub caij nyoog rau txuag zoo - nyiaj ntsuab nqi yog yuav luag nonexistent, tab sis yuav tau siv ib tug ntau lub sij hawm. Yuav ua li cas yog txoj kev? Sawv daws yeej paub hais tias tus muaj koob meej ntawm kev tes hauj lwm thiab ib tug ntau yam ntawm forums thiab blogs yuav tsuas ua rau kom, uas txhais tau tias koj muaj ib tug yawm qhov chaw uas koj muaj peev xwm txhawb koj cov khoom. Sau xyuas, qhia txog tej yam, xav kom lub sab loj ntawm cov tswv cuab ntawm lub rooj sab laj ... Raws li ib tug tshwm sim, cov neeg pib mus pom cov tswv yim pom zoo raws li ib tug pov thawj thiab txhim khu kev qha cov ntaub ntawv. Yog li, muaj ntau yam tuam txhab uas muag ua hauj lwm, thiab cov no yeej muaj: nyob rau hauv tas li ntawd mus rau lub nce qib ntawm nws cov khoom, lub tuam txhab acquires thiab zoo ua lag ua luam lub koob npe nrov. Piv txwv li, ib yam khoom tshiab qhia yuav tsum tau rau lub tuam txhab rau zoo pej xeem lub tswv yim. Nrog kev pab los ntawm guerrilla li koj tau kev tsim thiab cob qhia kev txaus siab nyob rau hauv koj cov khoom.

TV thiab sau tawm

Muaj xws li hom advertising yog tsis pheej yig, tab sis tej hauj lwm zoo. Qhov no yog hais tias nws muaj peev xwm mus cuag ib tug dav heev cov neeg tuaj saib loj. Thiab txhua leej txhua tus yuav nrhiav tau ib yam dab tsi cia li rau koj tus kheej. Yog li ntawd, yog hais tias koj txaus siab rau siv nyiaj loj rau cov qib ntawm cov khoom thiab cov kev pab cuam - theem twg, siv rau hauv xov xwm mus rau cov tib zoo pom tau qhov sib advertising yog ntaus nqi los ntawm ib tug tej zaum buyer.

Nyob zoo txawj nyeem ntawv, tag nrho cov hom ntawm advertising yog zoo sib xws degrees. Nws yuav tsum coj mus rau hauv tus account ntau yam, hais tias nws yeej pab koj los txhawb koj lub lag luam. Tab sis nco ntsoov: mus kom lawv qhov muag, yuav tau nqis peev nyob rau hauv qhia tej buyers. Hmoov zoo!