Marketing tsom xam ntawm cov neeg sib tw

Txhua lub tuam txhab, uas sawv nyob rau hauv kev ua lag luam los yog npaj yuav ua tau li ntawd, kev nyuaj siab feem nrog lub chaw khuam siab. Nyob rau hauv lub luag hauj lwm ntawm xws teeb meem yog cov lwm yam neeg sib tw, uas yog, lub npe uas nws cov dej num yog hais txog nrog cov kev ua lag luam ntawm cov khoom los yog cov kev pab cuam. Kev sib tw yog cov tib - nws yog ib lub kev sib raug zoo ntawm cov tuam txhab uas muag. Thiab nws yuav ua rau kom tswj cov kev ua ub, kom meej meej kho nws rau lub lag luam tsis, kev competitor tsom kawm lawv cov kev ua ub no, ua tau zoo thiab failures.

Qhov teeb meem no nyob rau hauv lub lag luam yog fickle. Yog hais tias cov neeg sib tw ua nyob rau hauv ib tug raws sijhawm, koj txoj hauj lwm thiab qhov tseem ceeb ntawm kev ua lag luam yuav tau hloov. Yog li ntawd, ib tug muaj zog li thiab raws sij hawm kev nqis tes ua yog qhov tseem ceeb. Tom qab tag nrho, marketing zoo uas yuav tsum tau niaj hnub no, thiab nws yuav ua muaj zog. Ib tug xaiv yaam kev txiav txim siab, uas tau txais nyob rau hauv lub sij hawm thiab kom raug, yuav ua si ib tug tseem ceeb luag hauj lwm nyob rau hauv txoj kev vam meej ntawm koj lub koom haum. Nws yog ib cov kev daws teeb meem, thaum kawg, yuav muaj ib tug loj feem nyob rau hauv koj cov khoom, nws competitiveness thiab lub enterprise raws li ib tug tag nrho.

Analysis ntawm competitors yuav qhia lawv kev qaug zog thiab ua tau zoo, yuav cia mus nrhiav lub feem ntau tsim cov tswv yim uas tsim nyog yuav tau mus thov. Tsis tas li ntawd, tsom xam ntawm cov nqe lus nug ntawm uas yuav tsum raug xam tias yog raws li ib tug competitor nyob rau hauv lub teb, yog tau muab ib tug ntau ntawm cov ntaub ntawv. Tom qab koj siv ib tug competitor tsom xam, koj yuav paub tias dab tsi cov kauj ruam uas lawv yuav coj nyob rau hauv lub nyob ze yav tom ntej. Thiab qhov no, nyob rau hauv lem, yuav muaj mus rau cov lag luam uas cov khoom uas competitors yuav potesnenny, thiab kev ua lag luam yog tej.

Great tseem ceeb yuav tsum tau muab rau tau raws sij hawm cov lus qhia txog lawv cov competitors, lawv cov tshiab cov kev pab cuam thiab cov khoom. Qhov no yuav muab lub peev xwm los sai sai tsom xam thiab teb cov lus los ntawm tiv thaiv lawv kev ua lag luam sib qhia.

Yuav ua li cas yuav tsum tau tsom xam ntawm cov neeg sib tw? Tus thawj yog ib tug meej kev kawm txog uas twb muaj lawm thiab tej zaum cov neeg sib tw. Koj txhais thiab ntsuam xyuas cov tswv yim rau lawv cov kev ntseeg, los paub txog thiab soj ntsuam cov kev txawj thiab weaknesses ntawm lawv txhais tes. Soj ntsuam sib tw 'ntaus tswv yim ntawm lub hom phiaj pab pawg neeg ntawm cov neeg. Thiab tseem zoo heev tseem ceeb yog tus tsom xam ntawm PR-kev ua si ntawm cov neeg sib tw, raws li zoo raws li lawv advertising campaigns.

Hais tias yog dab tsi uas koj tau txais tom qab koj siv ib lub lag luam tsom xam ntawm cov neeg sib tw:

- ib tug sib piv tsom xam ntawm tag nrho cov kev ua lag luam koom. Qhov no muaj xws li cov cim ntawm koj lub tuam txhab competitors, kev ntsuam xyuas ntawm lub lag luam qhia tawm uas lawv tuav, kev luj xyuas ntawm tau tshua ntawm competitors, thiab lwm yam.;

- txiav txim muaj zog thiab kev qaug zog ntawm txhua tus ntawm cov neeg koom nyob rau hauv kev ua lag luam;

- ntsiab txhais ntawm lub teeb meem rau koj nkag mus;

- ntaub ntawv nyob rau hauv lub zeem muag ntawm kev sib tw tawm tsam;

- tswv yim pom zoo uas muaj feem rau txoj kev loj hlob ntawm kev ntsuas uas yuav ua rau kom ua lub competitiveness ntawm qhauj.

Yog hais tias ib tug competitor tsom xam los xij, yog tsim nyob rau hauv lub hauv paus ntawm competing tuam txhab uas muag thiab cov khoom. Nyob rau hauv cov ntaub ntawv no, koj yuav tsum cia siab rau cov teeb meem li: kev ua lag luam qhia tawm los ntawm hom ntawm cov khoom uas yuav coj cov neeg sib tw; cov lag luam tawm volume ntawm txhua competitor, qhov muag lub koom haum, pricing txoj cai, cov ntsiab lus thiab lub sij hawm ntawm tus me nyuam, thiab tshaj.

Raws li ib tug tshwm sim ntawm qhov kev xeem no, koj muaj lub sij hawm kom to taub yog vim li cas koj competitors yog cia li hais tias. Nyob rau qhov no hauv paus, thiab koj xaiv koj lub tswv yim.