Yuav ua li cas yog lub ntsiab khw hom

Nyob rau hauv no tsab xov xwm uas peb yuav tham txog dab tsi yog qhov khw tawm tswv yim, thiab yuav ua li cas lawv txawv. Nyob rau hauv tas li ntawd, koj yuav kawm tau dab tsi yog qhov tseem ntawm Lavxias teb sab outlets.

Tus tam sim no lub xeev ntawm lub khw muag khoom

Khw muag khoom lag luam yog tam sim no ua nce tseem ceeb heev. Nws txuas lub dab ntau lawm, tis thiab noj, mus ua ib lub ib txoj. Trade hnub no tau undergone tseem ceeb cov yam ntxwv hloov. Number of ciaj uas muag ncaav nthawv poob ho. Retailers tau ua loj thiab cov kev sib tw ntawm lawv intensified. Tam sim no, lub khw muag khoom ua lag luam turnover yog mas coj mus muag cov koom haum thiab ib tug neeg ua lag luam, uas nqa tawm cov kev ua ub nyob rau hauv lub tsau network.

Khw nyob rau hauv muaj zog sib txeeb muab tag nrho cov tshiab cov khoom thiab cov kev pab cuam. Rau hnub tim, ua lag luam tej yam kev mob tsiag ntawv los ntawm xub ntiag ntawm txhav structuring. Nyob rau hauv tas li ntawd, muaj tej kev tshiab khw tawm tswv yim. Cov kev loj hlob ntawm lub lag luam tawm yog yus muaj los ntawm tseem ceeb kev hloov nyob rau hauv cov ntaub ntawv ntawm kev kho mob thiab txoj kev ntawm kev muag khoom. Nyob rau hauv no hais txog, "Soviet" kev faib tsis muaj kev cuam tshuam nws tam sim no lub xeev.

kev faib kev

Retailers ntau tsim nyog qhia tsis tau tsuas yog lub hom thiab hom, tab sis kuj los ntawm loj. Cov kev faib kev nyob rau hauv cov ntaub ntawv no yog raws li nram no:

• ntau yam;
• cheeb tsam;
• nqe;
• Daim ntawv ua lag luam kev pab;
• cua;
• qhov chaw;
• lub hom phiaj pab pawg neeg ntawm cov neeg;
• nce qib.

Basic hom khw muag khoom noj uas muag khoom noj khoom haus

Nyob rau hauv Russia niaj hnub no muaj 5 loj hom ntawm khw muag khoom noj uas paub txhij txhua nyob rau hauv cov zaub mov:

• kav "nyob rau hauv lub tsev";
• discounter;
• kav-warehouse;
• tsev loj;
• hypermarket.

Ib tug nyuag saib txhua ntawm lawv.

hypermarket

Koj puas paub qhov txawv ntawm ib tug hypermarket mus rau lub tsev loj? Muaj ntau yuav tsis txiav txim li cas yog qhov txawv nruab nrab ntawm lawv. Cov hom ntawm lub khw muag khoom khw muag khoom noj nyob rau hauv loj thiab ntau yam.

Hypermarket - ib tug kav, qhov luaj li cas ntawm cov uas yog ntau tshaj qhov loj ntawm lub tsev loj. Nws cheeb tsam yog tsis tsawg tshaj li 10 sq. M. m. Tsis tas li ntawd, nws yog txawv los ntawm lub tsev loj txhab ntau yam ntawm cov khoom, uas yog hom twg los ntawm 40 mus 150 txhiab khoom.

Ib tug los yog ntau loj nres tsheb thaj tsam yog lub koom haum rau cov neeg muas zaub. Qhov no yog vim lub fact tias hypermarkets buyers feem ntau tuaj los ntawm lub tsheb. Nyob rau hauv cov khw muag khoom noj, tsis zoo li lwm tawm tswv yim, koj xav kom koj them heev ntau xim rau lub yooj yim ntawm cov ua nyob rau hauv lawv cov qhua rau ib ntev lub sij hawm. Koj yuav tsum muaj chaw, khoom noj khoom haus outlets, cov me nyuam ua si, cov khoom ntim chaw, kev ua si rau tej thaj chaw, thiab lwm yam

Tsev loj thiab kav "nyob rau hauv lub tsev"

Tsev loj cheeb tsam - los ntawm 2 mus rau 5 txhiab sq. M. m. Qhov no hom ntawv muaj xws li ib tug dav chav tsev, cov nyob rau ntawm kev nkag tau txoj kev, yooj yim khw lwm qhov chaw, ib tug cozy cua, zoo nkauj sab hauv tsim. Qhov ntau - los ntawm 4 mus rau 20 txhiab khoom.

Hypermarkets thiab khw, warehouses khiav lag luam nyob rau hauv ib tug yig thiab nruab nrab feem ntawm lub lag luam. Piv nrog rau supermarkets, lawv muaj ntau kev ywj pheej. Yig tsev loj yog muab faib mus rau hauv nyias muaj nyias ib pawg nyob rau hauv lub hauv paus ntawm tus nqi. Nyob rau hauv tas li ntawd, nws muaj peev xwm yuav supplemented nrog ib tug kav "nyob rau hauv lub tsev" - ib tug tshiab hom. Nws yog nyob rau hauv ib tug yooj yim qhov chaw, yog yus muaj los ntawm ib ncua kev ua hauj lwm lub sij hawm, nws muag ib tug tsawg tus naj npawb ntawm txhua hnub neeg cov khoom.

Warehouse khw

Warehouse khw feem ntau qhib lag luam wholesale lub tuam txhab uas muaj peev xwm yuav loj qhov ntau ntawm cov khoom ntawm zoo luv nqi nqi los ntawm producers los yog lwm yam khoom zoo. Tsis tas li ntawd, lawv muaj peev xwm npaj lub tuam txhab, uas yog lub distributor ntawm ib cov khoom. Tam sim no, qhia tawm rau ntawm lag luam wholesale luam yog txo txhua txhua xyoo. Muaj ntau manufacturers yog ua hauj lwm ncaj nraim nrog retailers. Kav-warehouse nyob rau hauv cov ntaub ntawv no, nws yog ib tug zoo "txoj kev hloov" theem ntawm lub lag luam wholesale mus rau lub khw muag khoom ua lag luam.

Rov qab nyob rau hauv lub mus txog 1960, hom ntawv no yog tsim. Ua ntej, cov neeg xws khw muag khoom noj yog cov neeg sawv cev ntawm cov me me thiab medium lag luam uas xav nyob rau hauv yuav me me qhov ntau ntawm cov khoom ntawm ib tug uas tsis muaj nqi. Qhov no hom ntawv yog txhais los ntawm ib tug contingent ntawm buyers, es cov muag khoom. Txhais tau hais tias kev them nyiaj ntawm cov purchase nyob rau hauv cov nyiaj ntsuab, thiab ces tus neeg yuav siv sij hawm tam sim ntawd tus khoom. Pickup cia nyiaj thiab yog li ua rau kom lub turnover txhais tau tias kav rau cov khoom, thaum uas txo kev khiav hauj lwm cov nqi.

discounters

Hais txog lub discounters, nws yuav tsum tau muab sau tseg hais tias lawv nyiam tsis tau tsuas yog cov neeg muas zaub uas muaj ib tug uas tsis muaj nyiaj khwv tau los. Lawv mus ntsib tau txais kev pab nrog nruab nrab thiab txawm high-nyiaj tau los. Yog li, lub discounters yog tom kom cov kev xav tau ntawm cov neeg muas zaub.

Raws li tej zaum koj yuav nco qab, khw hom sawv tawm nyob rau hauv loj, ntau, tus nqi ntawm cov khoom, thiab lwm yam. Hais txog discounter, thiab lawv cheeb tsam yog los ntawm 500 mus 1.5 sq. M. m. Cov kab kev los ntawm cov khoom yog heev nqaim, thiab ntxiv cov kev pab yog tsis muaj. Nws tsis muab tej kev tsim ntawm lub sab hauv, nrog rau cov kev zam ntawm cov neeg network tsim thiab cov ntaub ntawv rau kev pab.

Cov khw muag khoom noj muaj nyob rau hauv thaj chaw, vim nws yog assumed tias cov neeg tuaj xyuas yuav tsis muaj koj tus kheej thauj. Ib tug me me muaj pes tsawg tus ntawm discount khw muag khoom noj, tsim rau lub tsheb tswv, nyob ntawm kev sib tshuam ntawm loj tseem khiav, feem ntau yog nyob rau hauv lub nroog.

Meej ntawm Lavxias teb sab khw muag khoom noj

Tshiab khw hom uas muaj npe saum toj no, combines kev siv ntawm cov nram qab no txoj kev ntawm kev muag khoom thiab ua lag luam koom haum: self-kev pab cuam txais kev pab, muaj cov general khoom, lawv tshua. Nyob rau tib lub sij hawm, Lavxias teb sab tuam txhab uas muag uas khiav lag luam nyob rau hauv lawv, muaj ib tug xov tooj ntawm cov nta. Tuam txab kev khiav hauj lwm nyob rau hauv lub hypermarket hom ntawv, phim feem ntau ntawm lawv Western qauv. Txawm li cas los, cov ntsiab cai ntawm Lavxias teb sab discounters, supermarkets, khw muag khoom noj "nyob rau hauv lub tsev" muaj lawv tus kheej specifics. Lawv tsis haum cov qauv saws txawv teb chaws. Qhov no kev txhawj xeeb mas cov pricing txoj cai.

Piv txwv li, Western tuam txhab uas muag hom "nyob rau hauv lub tsev" teem ib lub siab cim-up on khoom muag. Qhov no yog vim lub fact tias cov khw muag khoom muaj ib qhov chaw zoo, yog ntshai raws li ib tug kev pab cuam. Hom "nyob rau hauv lub tsev", txais nyob rau hauv Russia, nws yog sib txawv dog dig. Nws tseem muaj nyob rau hauv lub fact tias tus nqi theem ntawm no lub khw sau raws nkaus Ii kev yuav hwj chim ntawm cov neeg nyob ntawm lub koog tsev kawm ntawv qhov twg nws nyob.

Tawm tswv yim khaub ncaws khw muag khoom noj

Kev ua lag luam, khw muag khoom, pavilion - lub ntsiab txhais ntawm uas yuav qhia tau txhua txhua Lavxias teb sab. Tawm tswv yim me me khaub ncaws khw muag khoom noj, tsim los rau cov buyer nrog ib tug nruab nrab los yog cov uas tsis muaj nyiaj khwv tau los yog tseem paub rau peb. Txawm li cas los, niaj hnub no muaj ntau lo lus tshiab uas sawv cev rau lub hom coj mus muag qhov chaw. Peb xav kom koj xav txog ib co hom ntawm cov khaub ncaws khw muag khoom noj, uas tsis ntev los no nyob rau hauv peb lub teb chaws.

boutique

Boutique - ib lo lus nrog ib tug Fabkis txoj keeb kwm. Yog li ntawd hu ua me me khw khoom kim heev thiab zam khoom. Boutique - Kav, uas muag kom cov khaub ncaws thiab accessories. Nws txoj kev khwv yuav muaj xws li ob peb khaub ncaws hom, tiam sis tsis tas. Boutique kuj yuav cov nom point ntawm kev muag khoom uas nto moo zam lub tsev. Nyob rau hauv lwm yam lus, nws yuav ua tau ib tug multi-hom thiab mono-hom.

Qhov no lub sij hawm yog siv nyob rau hauv lub niaj hnub zam kev lag luam kuj hu ua khw kim thiab fashionable khaub ncaws, uas yog yus muaj los ntawm theem siab ntawm kev pab, heev dua lwm yam tsim chav, ib tug assortment los ntawm cov khoom, ciav neeg qhia tias yog leejtwg thiab muaj ib tug meej lub hom phiaj cov neeg tuaj saib (cov txiv neej thiab cov poj niam nrog nruab nrab thiab theem siab cov nyiaj khwv tau).

Showroom

Showroom - lo lus no yog txhais los ntawm lus Askiv txhais tau tias "Showroom". Qhov no khw hom yuav muab ib tug Showroom nyob rau hauv uas qhov kev kuaj ntawm hom sau. Tuam txhab uas muag yog tsis lub luag hauj lwm rau kev pab lawv tus kheej cov khoom nyob rau hauv lawv cov Showrooms muab tsuas chaw nyob ntawm cov distributors thiab cov lus qhia txog cov khoom. Thaum Showrooms tuam txab faib khoom, nws yog ua tau kom ib tug loj purchase.

Nyob rau hauv peb lub teb chaws, muaj ntau yam ntawm cov khw muag khoom npaj cov muag khoom ntawm cov khaub ncaws mus kuaj, uas yog sawv cev nyob rau hauv lawv. Ntxiv mus, tej zaum lawv yuav hais coj los ntawm txawv teb chaws nkawm khau, khaub ncaws thiab accessories uas tsis muag rau lub Lavxias teb sab kev ua lag luam. Cov tej yam uas lawv muag nyob rau hauv "ua qauv qhia qhov chaw", uas, incidentally, yog tsis tooj mus rau cov hom ntawv uas lub ntiaj teb no tus Showrooms.

tswvyim khw

Nyob rau hauv peb lub teb chaws maj mus rau tshiab lub khw tawm tswv yim. Tug-ib tog -kontsept. Nyob rau hauv lus Askiv lo lus txhais tau tias "multi-khw". Cov outlets yog tsis nrov heev nyob rau hauv peb lub teb chaws, tab sis nyob rau hauv cov teb chaws Europe tswvyim khw ubiquitous. Lub sij hawm originated nyob rau hauv lub lig 1990s. Nws twb ces yees ib txoj kev tshiab ntawm Workers multi-hom boutiques. Lub ntsiab lub tswv yim yog los qhia rau cov neeg tuaj saib ntawm txoj kev "txoj kev ua neej".

Muag tswvyim khw khoom yog feem ntau heev ntau haiv neeg, tab sis lawv koom los ntawm ib tug tswvyim (tswv yim). Qhov no cia yog los tsim ib tug tshwj xeeb cua thiab qhov chaw pab coj lub ntiaj teb no mus rau ib tug tej yam neeg muas zaub. Lub classical tswvyim khw pib tsis tshua muaj heev thiab tsawg yam khoom, tab sis lawv yog tsim rau cov kev pab nrog sib txawv tau nyiaj ntau.

Niaj hnub no ntau thiab ntau nrov no thiab lwm yam khw tawm tswv yim. Zog ntawm Guj kuj maj assimilates qhov kev paub ntawm Western lub teb chaws, cov lag luam tawm nyob rau hauv uas yog tseem zoo dua ib lub koom haum tshaj nyob rau hauv peb lub teb chaws. Txawv teb chaws kav khw tawm tswv yim, hom thiab yeej uas niaj hnub no muaj peev xwm yuav nrhiav tau nyob rau hauv lub yav tas los Soviet Union, yog lossi evolving. Tej zaum, lawv cia siab tias kev hloov loj nyob rau hauv lub neej yav tom ntej inhabitants ntawm peb lub teb chaws.