Yuav ua li cas kom cov muag khoom. Indicators ntawm kev muag khoom

Khw muag khoom muag yog cov feem ntau hom ntawm ua lag ua luam. Yog li, ib tug ncaj qha kev sib cuag nrog tus neeg muas zaub muab ib lub sij hawm muab lub khw muag khoom point ntawm txaus nyiam. Txawm li cas los, xyaum qhia tau hais tias ib co ua lag ua luam chaw tsis nyob rau cov kev ua ub uas yuav coj lub feem ntau profit. Niaj hnub nimno khw muag khoom outlets tswv feem ntau tsis xav txog dab tsi txoj kev los yog cov cuab yeej siv los ua rau kom cov muag khoom. Txawm li cas los, txawm cov chaw koom nyob rau hauv lag luam wholesale, thiab tej zaum kuj tau xav txog khw muag khoom.

Kev sib txuas lus ntawm cov chaw, trading thiab lag luam wholesale

Muaj yog ib co kev sib raug zoo ntawm ob pawg, namely:

- nrog ib qho kev nce nyob rau hauv khw muag khoom muag cai nce nyob rau hauv lub duas paub indices ntawm wholesalers;

- qhov muag tagnrho cov qhib rua ntawm lub tswv yim pom zoo wholesaler tsub kom txog qib loyalty cov khw muag khoom qhov hluav taws xob;

- thaum noj mus rau hauv tus account peculiarities ntawm lub lag luam ntawm lub khw muag khoom ua lag luam ntau zog qhov muag ntawm wholesalers vim zoo ntsib kev thov.

xyuas kev muag khoom

Thov, ob qho tib si nyob rau hauv dav dav thiab nyob rau hauv tej yam khoom nyob rau hauv hnub no tus tswj yog ntawm kev tseeb, thiab yog li ntawd yuav tsum tau tas li saib xyuas. Yuav kom tsim tag nrho cov tej yam kev mob nyob rau hauv uas qhov muag yuav muaj kev vam meej, koj yuav tsum kom zoo zoo npaj nws tus kheej kev siv cov txheej txheem, noj mus ua nyiaj tej yam tseem ceeb, pib nrog lub tsos thiab ntim ntawm cov khoom, xaus nqi (lag luam wholesale thiab khw muag khoom) raws li tau zoo raws li cov ntsiab lus ntawm kev muag khoom.

Yuav ua li cas yuav tsum tau coj mus rau hauv tus account thiab yuav raug tswj lub Scope ntawm cov lag luam tawm tswj? Kev qhia tau hais tias ua qhov tseeb thiab zoo dlaws yuav tsum kom meej meej npaj cov ntaub ntawv uas yog tseem ceeb rau cov kev ua. Nyob rau hauv no thawj theem ntawm kev saib xyuas - cov ntaub ntawv sau thiab tsom xam. Tom ntej no - ib tug tam sim ntawd txiav txim siab.

Ntsiab kawm ntawv ntawm lub khw muag khoom point

Uas muag tsis koos, nws yog tsim nyog los saib xyuas ob tug kev ntsuas ntawm lub khw muag khoom efficiency:

- lub xov tooj ntawm cov neeg muas zaub mus rau lub khw;

- lub xov tooj ntawm tub lag luam, ib yam dab tsi yuav nyob rau hauv ib tug kav.

Tus thawj qhia yog xam cias. Koj yuav mus yuav tau nyob rau lub nkag mus rau muab tso rau qhov kev tsim nyog sensor suav tag nrho ob qho tuaj thiab ntsaws cov neeg muas zaub. Cov kev ua yuam kev nyob rau hauv cov ntaub ntawv no muaj peev xwm tsuas tshwm sim yog hais tias tus tib buyer yuav mus nyob rau hauv thiab tawm ob peb lub sij hawm. Tab sis lawv yuav tsum tau muaj hnub nyoog.

Indicators uas lub xov tooj ntawm cov neeg muas zaub nyob rau hauv lub khw nyob

Cov lawv paub qhov txawv cov ntsiab sawv daws yuav:

- qhov chaw ntawm lub khw muag khoom qhov hluav taws xob;

- lub xub ntiag ntawm tej yam tshwm sim;

- cim muag lub taub Tawvv;

- Lub koom haum ntawm advertising;

- lwm yam kev pab.

Feem ntau, khw muag khoom khw muag khoom noj nrog rau cov qhib ntawm nws cov ntsiab lus yog teem rau tsuas yog ib qho ntawm cov yam tseem ceeb uas muaj npe saum toj no. Thiab cov kws txawj muaj pov thawj tias tsuas yog nrog rau cov saib xyuas ntawm tej cim no nyob rau hauv lub complex yuav tsum tau kom muaj ib tug ruaj khov theem ntawm kev muag khoom.

Tseem, qhov tseem ceeb tshaj plaws yog qhov chaw ntawm lub qhov hluav taws xob. Nyob rau hauv ob qhov chaw yog cov kev xaiv ntawm cov specifics ntawm cov khoom. Nyob rau qhov no zoo tshaj thiab tus thawj qhia nws nyob. Yog li ntawd, thaum nws los txog rau niaj hnub khoom, lub khw chaw yog ib qho tseem ceeb. Yog hais tias lub lag luam chaw yuav tsum mus muag khoom nrog ib tug tej uniqueness, nyob rau hauv cov ntaub ntawv no qhov chaw ntawm lub qhov hluav taws xob tsis yog li ntawd ib qho tseem ceeb. Nws yog ib advisable mus kawm nyob rau hauv kev muag khoom rau kom tuaj mus kawm ntawv khw yuav tau xav txog nyob rau hauv ntau yam.

passability

Qhov chaw ntawm taw tes ntawm kev muag khoom muaj feem rau tej yam tseem ceeb raws li cov permeability. Cov yav tas yog txiav txim los ntawm tag nrho cov tej zaum qhua. Yuav kom qhov no kawg, ib tug neeg sawv cev ntawm ib lub lag luam chaw yuav tau sawv mus tom khw qhov rooj, thiab suav cov neeg uas tau dhau los ntawm qhov no qhov hluav taws xob thiab ntsia curiously rau nws. tau tag nrho tej buyers kom tau ntau tiav cov ntaub ntawv muab faib mus rau hauv cov txiv neej thiab cov poj niam, raws li zoo raws li faib rau lawv los ntawm lub hnub nyoog.

Signboards

Tom qab lub tsev lag luam ntawm tus ntoo khaub lig-kav nws yog tsim nyog los nyiam tej zaum qhua mus rau saib. Qhov kos npe rau yog siv raws li ib tug zoo cuab tam yuav:

- yuav hnov thiab ntug;

- kom meej meej txhais tau lub specifics ntawm cov khoom, uas ib tug neeg muaj peev xwm yuav nyob rau hauv lub khw;

- tshaj tawm cov kev pab cuam ntawm tej kev yuav khoom (tus nqi qis, ntau yam thiab zoo).

Txiav txim seb cov hauj lwm zoo ntawm tej yam tshwm sim, hmoov tsis, nws yog ib qhov nyuaj. Qhov no yuav ua tau tsuas empirically txoj kev.

Cim Muag Proposition

Yog hais tias koj tsis tau npaj ib tug taw tes ntawm kev muag khoom uas muaj cov tsheb, tab sis ib tug lub siab xav mus pib lawv lub lag luam yog, nyob rau hauv no nws yuav pab tau qhov no zoo tshaj. Cim muag txoj hauj lwm - ib yam dab tsi rau cov uas tej buyer yuav xav mus rau lub khw, uas yog nyob txawm nyob rau hauv lub kiag. Yog li, thawj qhov uas yog tsim nyog, yog li ntawd muag khoom tau yeej ib txwm tau ib tug ruaj khov cim, - muab cov khoom los yog kev pab uas yog nws los ntawm txhais. Cov yuav ua tau ib qho piv txwv raws li nram no:

- direct mov ntawm Suav tshuaj yej (ntau tshaj 1000 ntau ntau yam);

- European tu (tsuas 5 teev);

- ntau tshaj 100 cov qauv ntawm cov cua sov siv dej nrog dawb installation;

- belyashi qab siab zoo ntawm tus nqi qis tshaj, thiab lwm yam

advertising lub koom haum

Tsis yog txhua txhua economic chaw yuav tsis muaj nyiaj yuav tshem tawm cov commercials rau tom ntej tawm hauv TV. Lawv yog cov tseem kim heev billboards rau lub ntsiab txoj kev. Yog li ntawd, qhov no tsab xov xwm no yuav qhia txog lwm yam, Attendance zoo txoj kev advertising nce qib khoom.

Siv tau txoj kev yog muab cov tawm nyob rau hauv Internet thiab nyob rau hauv lub zos ntawv xov xwm. Nws yog tseem yog ib tug zoo kev pab yuav muaj ib tug zoo tswv yim los ntawm cov neeg muas zaub uas txaus siab rau purchase thiab kev pab cuam, uas yog cov txheej txheem ntawm, thiab tus nqi. Muag yuav ho paub yog hais tias tus printing thiaj coj flyers thiab phau ntawv. Lw advertising - cov lus qhia txog cov khoom los yog kev pab cuam nyob, nrog rau lwm yam ntaub ntawv uas tej zaum yuav tsum tau mus rau tej buyer. Piv txwv li, nyob rau hauv sab nraum qab ntawm lub flyer, koj muaj peev xwm sau qhov chaw nyob ntawm qhov zoo tshaj plaws cov ntsiab lus ntawm cov catering los yog lub sij hawm ntawm u. Nyob rau hauv cov ntaub ntawv no, cov ntaub ntawv ntsiab lus ntawm phau ntawv no yog ho muaj zog, ntsig txog, thiab yuav ua rau muaj uas yuav txuag tau nws, ib yam nkaus thiab.

Raws li rau lub Internet, advertising nyob rau hauv lub loj heev ntiaj teb dav Web yog ib cov kom zoo dua. Nws yog ib qho pheej yig tus nqi. Muag yuav ho nce yog hais tias tus kav los ua ib tug tsim nyog qhov chaw uas yuav tsum tshiab tsis tu ncua.

lwm yam kev pab

Piv txwv li, lub businessman txiav txim siab los qhib ib tug zoo nkauj khw nyob rau hauv ib tug me me lub zos. Yuav ua li cas qhia rau tag nrho lub zos? Heev tsuas - mus caw ib tug stylist uas yuav tuaj tos thiab kho cov duab buyers rau dawb, piv txwv li, nyob rau hauv ib lub hlis, thiab qhia raws li ntau li sai tau cov neeg flyers. Nws yog tiag tiag yuav mus ua hauj lwm, thiab nyob rau hauv ib lub hlis, ntau cov poj niam yuav paub txog cov khoom no.

Lwm cuab piv txwv - tus muag khoom ntawm cov pa yas qhov rais. Khw muag khoom muag yuav ua rau kom ho nyob rau hauv lub neej yav tom ntej, yog tias koj mus mus los xauj ib tug tshwj xeeb ntaus ntawv, uas ntsuas lub thermal conductivity ntawm lub qhov rais thiab cov xam tshav kub tsis tau. Nrog rau qhov no ntaus ntawv yuav tsum tau significantly nce ntsuam xyuas chaw.

Yog li, kev muag khoom kev loj hlob muaj peev xwm ua tau tiav siv cov saum toj no cov lus pom zoo.

Cov ua rau lub puam tsuaj ntawm ib co khw

Kev tshawb fawb nyob rau hauv lub khw muag khoom ua lag ua luam pom tias 80% ntawm cov lag luam me tsis nyob rau hauv thawj tsib xyoos ntawm lub lag luam. Nws yog feem ntau txuam nrog tseem ceeb nqi, nyob rau hauv lem, piv txwv li, nrog koj qev los qhov chaw rau lub khw. Lub volume ntawm lub khw muag khoom muag yog zoo nyob rau hauv lub chav khoom. Tsis tas li ntawd feem ntau tsis muaj zoo tshwj xeeb uas paub yuav ua li cas mus ua hauj lwm zoo nrog cov neeg muas zaub.

Cov kev vam meej txoj kev loj hlob ntawm koj tus kheej ua lag ua luam yuav tsis las mees cov kev sib tw, tab sis nws tsis pom zoo kom lossi saib lawv. Dab tsi yog meant nyob rau hauv cov ntaub ntawv no:

- cia tsuas yog nyob rau lawv tus kheej;

- deal nrog lub zuj zus ntawm cov neeg muas zaub (buyers coj nws, thiab tsis yog bystanders; nce ntxiv rau thiab sim los ua ib tug queue ntawm buyers);

- yuav ua tau kom nws turnover vim convictions ntawm txhua qhua ua ib co zoo ntawm purchase, ua qhov luaj li cas ntawm qhov nruab nrab daim tshev thiab tus naj npawb ntawm cov khoom nyob rau hauv nws, kom ntseeg tau nyiaj pab ntau tshaj rov yuav;

- tshem tawm tej teeb meem nrog rau cov neeg ua hauj lwm: yuav nrhiav tau mas tsim nyog cov neeg ua, los mus tiv thaiv tej tub sab tub nyiag cov neeg ua hauj lwm, mus kawm ntawv cov tub txawg los tsim ib qho zoo system los saib xyuas tag nrho ob qho sellers thiab cov thawj coj;

- muaj zoo li (mus tso tseg rau qhov uas tsis muaj hauj lwm zoo ntawm advertising, kuas mus kom ze rau cov muag khoom, tsim muaj txiaj ntsim pricing).

Rau cov lus qhia yuav ua li cas kom tau ib tug ruaj khov los kev muag khoom volume, thiab cov kev sib tham yuav muaj mus ntxiv.

Cov mis muag khoom

Muag Khoom ntim yuav tsum tau xam nyob rau hauv kev txiav txim rau kev tsom xam cov kev loj hlob los yog poob ntawm qhov ntsuas no. Qhov no yuav pab kom tej lag luam chaw mus saib xyuas lawv kev kawm tau zoo thiab raws sij hawm kev txiav txim siab ntawm ib tug sai txo nyob rau hauv cov coj coefficients.

Muaj yog ib tug zoo-paub mis ntawm kev muag khoom:

OP = (CTRL + Pr) / (C - P), qhov chaw uas

RVP - conditionally tsau nqi ntawm ntau lawm qhov;

Etc. - cov nyiaj tau ua ntej txaus siab,

C - lub tsev tus nqi;

P - nce mus nce los nqi ib chav tsev ntawm cov khoom.

Ib qho tseem ceeb qhia nyob rau hauv kev muag khoom tsom xam yog nws tag nrho cov ntim. Lub xam ntawm cov nyiaj nyiaj khwv tau los ua, tab sis rau ib txhia lub sij hawm nws yog raws li nyob rau hauv turnover, uas twb muaj lawm nyob rau hauv daim ntawv ntawm cov kev cai ntawm cov lag luam tawm nyiaj. Gross nyiaj rau lawv los npaj lub sij hawm raws li npaj turnover cov ntaub ntawv.

xaus

Summing li cov khoom, nws yuav tsum tau muab sau tseg tias volume ntawm kev muag khoom - nws yog heev ib qho tseem ceeb qhia ntawm cov hauj lwm zoo ntawm cov muag khoom ntawm tus enterprise, nws cov nuj nqis nyob lom zem ntau rau ob lub sab hauv thiab sab nraud yam. Tsuas yog hais tias ib tug ua lag ua luam qhov chaw yuav sim coj lawv mus rau hauv tus account thaum npaj lawv tus kheej ua ub no, nws yuav tsum tau mus cuag tau zoo.