Yuav ua li cas yog CTR nyob rau hauv "Yandex. Direct"? Index CTR CTR

Lawv hais tias advertising - nws yog ib tug heev lucrative ua lag ua luam. Txawm li cas los, muaj ntau yam beginners yuav cam nrog cov uas. Lawv advertising pob nyiaj siv yog melting ua ntej peb ob lub qhov muag, bumping mus rau hauv ib tug coj txawv txawv daim duab: CTR. Nws hloov tawm hais tias lub tseem ceeb tshaj plaws nyob rau hauv lub xam algorithm ntawm lub CPC. Wb sim kom to taub li cas cov CTR "Yandex. Direkt" thiab yuav ua li cas ua phooj ywg nrog nws. Qhov teeb meem, raws li kws txawj, ntiaj teb no. To taub qhov no zoo tshaj yuav cawm tau ib tug ntau ntawm cov nyiaj rau ib tug advertising phiaj los nqis tes thiab nyiaj ntau dua.

Ob peb lo lus hais txog "Yandex. Direkt"

Internet - yog lub feem ntau nrov platform mus thab muag khoom koj cov khoom los yog kev pab cuam. Nws ntiav ib tug ntau ntawm tuam txhab uas muag, uas nws ua ub no yog tas rau lub koom haum kev sis raug zoo ntawm cov neeg uas xav kom qhia rau lawv tus kheej txog, thiab webmasters, uas yog cov neeg uas muab lawv tus kheej rau ntawm qhov chaw rau tawm.

Qhov loj tshaj lub sij hawm nyob rau hauv no ua lag ua luam nyob rau hauv cov kev tshawb fawb xyaw. Cov no yog cov tuam txhab uas muag koom nyob rau hauv cov creation ntawm tshwj xeeb software. Koj yog lossi txojkev lawv thaum tab tom nrhiav rau cov ntaub ntawv.

"Yandex. Direct" yog ib qho ntawm feem nrov advertising tuam txhab uas muag nyob rau hauv Lavxias teb sab-lus Internet. Nws yog lub koom haum rau lub hauv paus ntawm lub tuam txhab uas tsim lub eponymous search engine. "Yandex. Direct" muab advertisers thiab website tswv (webmasters). Thawj siv cov nyiaj rau ib yam dab tsi yuav ua rau lawv tus kheej paub, lub tom kawg tau txais ib feem me me ntawm lawv rau muab lawv tus kheej qhov chaw.

Servis, lawv losis tswvyim dabtsi rau txhua lwm yam, ntawm chav kawm, governs tus txheej txheem. Nws yuav tsum lossi muaj ib tug nqi koj tshuav ntawm lub ad thiab nias rau ntawm nws. Txwv tsis pub, nws yuav mus rau hauv thiab lub advertisers thiab webmasters. Thiab cov qhua xav tias nws pab tsis tau zoo txaus thiab mus rau lwm search engine. Internet - ib tug heev kev sib tw cheeb tsam. Tam sim no kom koj to taub dab tsi lub npe rau kev sib tham yog hais tias, koj muaj peev xwm mus rau ntawm lub plawv ntawm qhov teeb meem. Yog li ntawd, dab tsi yog qhov CTR "Yandex. Direct"?

kev cai

Nws yuav tsum tau to taub hais tias cov neeg muab kev koom tes nyob rau hauv advertising, ib tug ntau. Lawv siv cov tib tseem ceeb nqe lus yog li ntawd lwv nrog txhua lwm yam. Thiab raws li ib tug referee ua "Yandex. Direct". Kev kawm ntawv, cov los ntawm lub tuam txhab, muab ib co ntaub ntawv hais txog nws, tiam sis tsis txaus.

Lub hom phiaj ntawm "Yandex" - ua haujlwm tau nyiaj cov cuab tam. Nws tsim cov kev cai uas pub rau txhua advertiser coj ntau li ntau tau. Piv txwv li, tus nqi ib clique nyob rau hauv "Yandex. Direct" tej zaum yuav txawv ntawm zoo xws li cov tawm. "Referee" yog tsis saib ntau npaum li cas koj puas kam them, thiab ib tug saib xyuas ntawm tus neeg. Nws yog tseem ceeb rau cov neeg hla lub ad.

Yog hais tias koj to taub qhov no, ces xam tawm li cas lub CTR nyob rau hauv lub "Yandex. Direkt" thiab yuav ua li cas nws muaj feem xyuam rau cov nyiaj txiag, nws yuav yooj yim dua. Ib zaug ntxiv, rau lub tuam txhab tsis ntau npaum li cas cov nyiaj uas koj puas kam muab, yog hais tias lub tawm yog tsim dab tuag los yog tsis cov pej xeem txaus siab. Nws thov kom tau los ntawm txhua ib me ntsis ntau, nyob rau hauv qhov kev txiav txim ntawm cov kev ua ub.

Yuav ua li cas yog CTR nyob rau hauv "Yandex. Direkt"

Nyob rau hauv lub kev them nyiaj yug piav cov tswvyim no yog heev pheej yig. CTR (nias los ntawm tus nqi) yog ib qho kev taw qhia ntawm CTR banner los yog ad. Lub xam mis muaj xws li ob indicators: tus xov tooj ntawm hloov thiab kev tshoov siab. CTR - nws yog private nruab nrab ntawm lawv. Hais tias yog, kom tau nws, koj yuav tsum clicks muab faib los ntawm impressions. Txawm li cas los, tsis yog txhua txhua thiaj li yooj yim.

Ua ntej ntawm tag nrho cov, "Yandex" tsis sai li sai xav txog qhov no daim duab. Thaum txiav txim siab seb tawm nws tsom thawj rau lub kwv yees CTR. Thiab raws li "Yandex" tau txais cov ntaub ntawv - tsis muaj ib tug tiag tiag to taub. Cov tib tech nyiaj yug piav qhia hais tias tsom qhov nruab nrab kev kawm ntawm zoo xws li cov advertising campaigns, noj mus rau hauv tus account lub karma ntawm qhov chaw (yog hais tias nws tshwm sim).

Real CTR pib yuav pom tau tias tsuas yog tom qab ib tug tej yam muaj pes tsawg tus ntawm impressions. Piv txwv li, lawv yuav tsum tau nyob rau hauv 2016 yuav tsum tau tsawg kawg yog 400. Tus nqi ib nias nyob rau hauv lub "Yandex. Direkt" nyob rau qhov ntsuas no. Tus me, qhov ntau kim nws yuav ad.

advertising units sorting logic

Cia saib ib tug piv txwv uas qhia tau li cas rau cov CTR nqi - CTR. Koj thiab kuv yog ob tug ntawm cov advertiser. Ib tug yog txaus siab them 20 rubles. rau txhua tus neeg txiav txim, tus thib ob xav tias thov txim rau cov nyiaj no. Nws hais tias tus nqi ntawm 10 p.

Lawv campaigns khiav ib pliag. Raws li ib tug tshwm sim, "Yandex" tau pom tus thawj ib puas impressions tau txais 5 clicks. Nws CTR - 5%. Qhov thib ob advertiser siv nws lub phiaj los nqis tes zoo npaum li cas. Nws rau tib lub puas impressions tau txais CTR - 15%. Zoo ua li cas!

Thiab hais tias thaum lub tib lub sij hawm tau nyiaj Yandex? Los ntawm cov thawj: 20X5 = 100R. Qhov thib ob: 10x15 = 150r. Leej twg yog nws muaj txiaj ntsim? Nws yog ib qhov tseeb rau leej twg vim hais tias cov tawm qhia cov nyiaj tib lub sij hawm. Tab sis nrog ib tug ntau yig, tab sis industrious advertiser, "Yandex" tau txais ntau. Yog li ntawd, lub taub hau dag lawv tus kheej yuav tsis yog, muab qhov no workaholic tseem ceeb. Thiab raws li ib tug lawm - ib tug txo nqi ib nias.

Nws tsuas muaj feem xyuam rau CTR nyiaj txiag?

Advertisers yog lossi sim kho mus rau lub "Yandex. Direct". Kev kawm ntawv rau cov neeg uas xav pib lawv tus kheej ua lag ua luam yog kev txhim kho. Mus cuag ib tug tshwm sim, thiab kom tsis txhob hlawv, koj yuav tsum tau xav nyob rau hauv cov khoom tshiab, kawm qhov kev paub ntawm lwm tus neeg. Piv txwv li, tej lub sij hawm dhau los nws tau los ua tseeb tias "Yandex" tau reacted rau tag nrho cov phiaj los nqis tes, thiab tsis nyob rau ib daim banner. Nws ntsuam yuav ua li cas minutely kws sau keywords, raws li lawv yog siv thaum uas tsim tawm.

Nyob rau hauv tas li ntawd, "Yandex" sau cov lus qhia txog txhua sau npe. Yog hais tias nws yog unfavorable, peb hais txog 'karma site. " Nws muaj feem xyuam rau cov kev tshawb fawb soj ntsuam, yog li ntawd, seb puas tsimnyog tau tus nqi ntawm ib tug nias. Kawm hais, seb puas muaj yog ib yam dab tsi tsis zoo txog koj qhov chaw, koj ua tau tsuas yog kev sim txoj kev. Koj yuav tsum tau tsim ob tug zoo tib tawm, ua rau ib tug qhov chaw nyob. Rau nqi, lub tswv yim kev pab cuam yuav pom li nws muaj zoo cwj pwm.

Yuav ua li cas kom CTR?

Tshwj xeeb muaj ib tug ntau ntawm kev xav nyob rau hauv no qhov teeb meem. Feem ntau ntawm lawv yog inclined xav tias koj yuav tsum tau ua hauj lwm los ntawm lub ad. Yuav pib sau tag nrho cov tau peb. Lawv zoo "Yandex" yuav tsum tsom xam thaum mus xyuas koj phiaj los nqis tes. Lub zoo lub keywords, lub sab tus nqi. Qhov no ua hauj lwm tau pom nyob rau hauv xyaum.

Ob txhais qhov chaw nyob rau hauv kev txhim kho cov CTR yuav siv sij hawm lub ad nws tus kheej. Qhov tseem ceeb cov ntsiab lus uas yuav tsum tau lub npe thiab cov ntawv nyeem. Nws yuav tsum tau hais thaum koj ua ib tug phiaj los nqis tes. "Yandex" to taub no kos npe rau raws li lub siab xav mus thab muag khoom nyob rau hauv lub caij nyoog tshwm sim ntawm lo lus. Eliminates qhov no ntxiv, uas tsis yog-lub hom phiaj impressions. Yog li ntawd, nws tsis txo cov CTR.

Tsis txhob cov lus

Muaj yog ib qhov kev pab muaj nuj nqi uas tso cai rau koj mus tsis tso saib tawm rau tej queries. Lawv hu ua "nres lus". Piv txwv li, koj xav mus thab muag khoom tsho tiv no. Ntawm cov hoob kawm, tag nrho cov kev thov nrog lo lus no yuav tsum xam thiab txais yuav. Thaum koj muaj lo lus tseem ceeb nqe lus, ua tib zoo nyeem. Muaj kom tau ib tug "herring nyob rau hauv ib tug plaub lub tsho tiv no" thiab ib tug ntau ntau. Xws li kev thov yog hais tias lawv yuav tsis txwv, yuav txo tau peb tau, udorozhat tag nrho phiaj los nqis tes. Hais tias yog, thaum tsim advertising yog tseem ceeb tshaj plaws mus ua hauj lwm tawm tseem ceeb nqe lus.

cov neeg tuaj saib xaiv

Tsis tas li ntawd ib qho tseem ceeb point. "Yandex" tau teem rau qhov tseem ceeb cov nqe lus. Txawm li cas los, tsis yog txhua tus uas sau thov tau cov nyiaj los yog lub peev xwm mus yuav khoom los yog cov kev txiav txim cov kev pab cuam. Qhov no yog ib feem ntawm cov neeg tuaj saib yuav tsum tau txiav tawm. Rau qhov chaw muaj nyob rau hauv lub hnub nyoog, thaj chaw. Koj tsis tas yuav neeg los ntawm Magadan saib ib advertisement rau cov muag khoom ntawm paj nyob rau hauv Yalta? Lawv yuav tsis siv ib penny rau lawv, tau hais tias ntawm cov neeg no tsis muaj. Vim hais tias nws yuav tsum rov saib ze ze ntawm uas koj muaj koj cov kev pab cuam. Ua ib tug portrait ntawm ib tug tej zaum buyer rau nws thiab coj. Ces "Yandex" yuav muab rau koj ib tug zoo kawg CTR, tab sis lub phiaj los nqis tes rau nws tus kheej - ib tug loj heev cov nyiaj tau. Hmoov zoo!