ib tug yam ntxwv feature ntawm peb lub sij hawm - lub advertising kev lag luam loj hlob. Advertising tsis pub peb mus nco. Nws yog qhov zoo tshaj, tej zaum lub xwb zoo dua, txawm li cas los, rau cov neeg uas tsom thiab tsim rau ib tug neeg. Rau nws cov creators raws li nws yog pab, raws li yog lub engine ntawm lawv lub lag luam. Nws yog ib qho nyuaj tsis kam lees qhov tseeb hais tias lub graphics advertising - banners - aimed ntawm kev tsim ib tug zoo duab. Cuaj kaum, peb txhua tus - tus creator ntawm advertising los yog neeg - paub lub lawm ib co nkees nkees los ntawm cov overload ntawm cov ntaub ntawv uas advertising coj mus rau peb nco qab. Txom repetitions ntawm lub tib lub tswv yim, uas muaj xws li ib tug yees duab, ib tug ntawv loj loj, ib tug nplua "taug kev phiaj los nqis tes" rau ua zam ib tug neeg los yog lub Rooj Tswjhwm Saib advertising feem ntau downright obsessive. Tsuas yog cov me nyuam feem ntau zoo siab los ntawm cov ceev ceev succession ntawm cov dluab los yog lub siab maag ntawm nyob media advertising, hnav khaub ncaws nyob rau hauv costumes ntawm funny me ntsis tsiaj.
advertising lag luam
Nyob rau hauv thiaj li yuav muaj neeg txaus siab nyob rau hauv cov ntaub ntawv, uas yog nce mus rau lub masses, lub advertiser lossi xyaum. Qhov kawg nees nkaum xyoo, lub ntiaj teb no off-line (ie, tsoos, tiag tiag) advertising muab tau dog dig boring. Yog li ntawd, ib tug ntawm cov khoom ntawm qhov xyaum ua tej yog tus billboard, feeb nqa lawv cov ntaub ntawv rau ntawm daim ntawv los yog daim ntaub. Niaj hnub no, qhov no dag point ua hnov li hloov - namely, los txhim kho.
Kws txawj muaj advertising "ntse" thiab txawm muaj kev txawj ntse loj hlob. Lawv "qhia" nws txheej cov ntxaij vab tshaus li cas rau tus txiv neej nyob rau hauv lub literal siab, kom paub txog ib tug neeg uas sawv nyob rau hauv pem hauv ntej ntawm lawv thiab tuav lawv lub tswv yim. Cov tuav yog kawm dab tsi tshwm sim ntawm qhov screen, thiab cov kev tshuaj ntsuam yog kawm tus tuav - thiab nws tsis yog ib tug fantasy. Ib qho piv txwv yuav lub fact tias cov filmmakers science ntawv tseeb, tos ib tug tshiab lub tswv yim nyob rau hauv cov yeeb yam "Minority Report" pom ib tug rov nyob rau hauv uas ib tug banner hailing tus hero rau nws sawv cev. Paub thoob ntiaj teb advertising lub tuam txhab Amscreen heev aggressively txhawb lub tswv yim ntawm cov kev muaj tiag ntawm tej kev sis raug zoo, thiab tsis yog nyob rau hauv cov lus tiam sis nyob rau hauv tej kev ua - nyob rau hauv lub hauv paus ntawm lub beta lub xyoo dhau los, nrog cog qoob loo uas sib cav sib hais tias nws yuav ua hauj lwm. Founder Amscreen thiab legendary British electronics lub tuam txhab Amstrad British Baron Alan Qab Zib yog tseem ntseeg li no, vim hais tias cov ntau lawm ntawm billboards thiab nrog loj European network ntawm sab nraum zoov hluav taws xob advertising - cov ua hauj lwm ntawm nws lub neej. Tsis deb tawm lub teev thaum ntau tshaj li rau txhiab banners tso saib lub Amstrad, yuav tsum vov 50 lab. Cov neeg yuav tsum nruab nrog ib tug yees duab lub koob yees duab nrog tshwj xeeb software, thiab cov neeg no yuav tsum tau "nyob rau hauv lub hood" thiab ntaub thaiv npog advertising yuav muab txoj kev mus rau lub sib tham sib screen. Txawm niaj hnub no, cov kev tshuaj ntsuam yog muaj peev xwm "nyeem" tib neeg lub ntsej muag (kawm proportions ntawm lub ntsej muag), los mus txiav txim tus txiv neej pw, hnub nyoog, tuaj lub tebchaws twg tuaj, ntsuam xyuas cov neeg kawm ntawv ntawm tib neeg txaus siab rau qhov kev nthuav qhia ntawm cov ntsiab lus. Installation ntawm billboards cog lus hais lus paub rau raug rho tawm los ntawm qhov kev sib tham keywords. Yuav ua li cas yog lub zeem muag rau advertisers!
tej yam uas technology
Niaj hnub no, sab nraum zoov advertising - los ntawm pillar rau superborda - yog ciav rau nws tricks: nws ntsa, xyaum, ua suab thiab txawm tsw. Fragrant boards siab tsis tau tsuas yog qhov kev txaus siab, tiam sis kuj lub qab los noj mov. Nyob rau sab nraum zoov advertising tsis cuam tshuam rau lub sij hawm no ntawm lub xyoo los yog huab cua tej yam kev mob. Niaj hnub nimno advertising tsim zoo xav rebranding, nruab nrog high-tech Cheebtsam, lub meej - extenders yog hloov dua siab tshiab rau yunipoly nrog yuav tsum tau teeb pom kev zoo, dynamic superbordy (prizmabordy los yog Prizmatrony, slaydotrony) thiab supersites nyhuv "trivizhn" ua xwm ntau intelligible, kaj thiab tseem cia nrog. Seb tag nrho cov ntseeg nkaws ces nyob rau hauv lub advertising lag luam? Ntawm cov hoob kawm tsis tau. Advertising taw tes rau hauv xws li ib tug txoj kev raws li advertising billboard, tej zaum yuav ua ib controversy tshaj nws qhov chaw nyob thiab txawm lub ces bureaucracy thiab kev noj nyiaj txiag schemes. Muaj tseeb koj tau pom, hais tias lub nroog ntawm Moscow ntse twg thiaj li raug tshem ntawm annoying xwm nyob rau hauv daim ntawv ntawm ib tug ncav us txog banners nyob rau hauv ntau qhov chaw - nyob rau hauv cov phab ntsa (firewalls), nyob rau ntawm cov phab ntsa, nyob rau hauv roadside tsis muaj kev saib xyuas ntawm kev cai. Tab sis muaj me ntsis kev cia siab rau lub teb disappearance ntawm lub sab nraum zoov advertising li cov haib tshaj channel ntawm xaav - ib tug heev kev sib tw ua lag luam xwb yuav muab tsis tau li. Nyob rau hauv no protracted confrontation, thaj, yeej tag nrho nws - advertising.