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Suab advertisement rau cov subway
Txhua neeg nyob ntawm lub sab qaum teb capital yog lossi muag nrog yuav tsum tau mus ncig teb chaws los ntawm subway. Nyob rau hauv xws li ib tug loj lub nroog zoo li St. Petersburg yog ib tug tsim nyog ntsuas, txij li thaum mus yeej zoo kawg thiab, thiab yog hais tias tsis yog rau lub underground, ob peb heev neeg yuav muaj sij hawm los, piv txwv li, mus ua hauj lwm nyob rau hauv lub sij hawm.
Advertisement nyob rau hauv lub subway - tsis yog ib tug tshiab tshwm sim. Ib tug kev xaiv rau advertising nyob rau hauv lub subway yog ib lub suab advertising. Nws yeej yuav hnov los cia los yog mus txog lub Escalators nyob rau hauv lub subway, los yog (tsis tshua muaj) nyob rau hauv lub tsheb lawv tus kheej. Cus ciav sib cav tswv yim hais txog qhov no hom ntawm advertising twb nyuam qhuav, thiab tam sim no muaj yog tsis muaj ib lub tswv yim rau qhov teeb meem li cas raws cai thiab tsis txhaum cai yog qhov kev tso kawm ntawm no hom ntawm advertising. Nws yuav zoo li uas lub li ib txwm advertising nyob rau hauv lub subway, tsis yooj yim li, thiab tam sim no cov neeg coob coob ntawm tsis txaus siab cov neeg yuav tig mus rau cov tub ceev xwm rau cov tshem tawm ntawm obsessive li cuab tam.
Nyob rau hauv lub Lavxias teb sab cai muaj yog mention ntawm kev txwv tsis pub ntawm advertising los ntawm txoj kev tsheb. Tab sis yuav ua li cas nrog Escalators, vim hais tias lawv tsis thov kom tsheb. Ntawm cov hoob kawm, nws yog ua tau rau ib tug ntev lub sij hawm mus hais lus cam txog qhov no, tab sis qhov teeb meem no yuav hloov me ntsis, thiab yog hais tias lawv xav tau ib tug disgruntled advertising ntawm tsis txaus siab tsis txaus, koj xav tau ib tus naj npawb ntawm cov neeg uas yuav tau mus cuam tshuam tej qhov teeb meem, tab sis muaj coob tus neeg ua tsis tau.
Tej zaum ib tug ntawm cov yog vim li cas rau cov neeg pluag kev sib raug zoo mus rau lub suab yog tsis zoo suab advertising me ntsis, muab tso rau hauv Escalators? Nws tsis yog tsuas yog sab lub suab nrov, tab sis lub ntsiab lus nws tus kheej yuav ua tau kev lom zem rau annoy lub pob ntseg. Yav tas los nws twb xav hais tias lub feem ntau haub advertising - TV, tab sis maj mam no qhov teeb meem ua solvable vim hais tias tag nrho cov muaj lub rooj uas yuav tig lub suab tawm los yog cia li ua rau lub ntim quieter. Qhov no ua kom yuam kev tsis dhau nrog ib lub suab advertising - cov neeg caij tsheb nyob rau hauv lub subway yog tsis tau kom tshem tau ntawm sab advertising muaj uas faib ncaj qha nyob rau hauv lub pob ntseg ntawm cov lus qhia nyob rau hauv Escalators, piv txwv li. Nws yog tshwj xeeb tshaj yog tu siab, yog tias tsis muaj gadget uas yuav poob dej tuag tawm lub suab ntawm advertising. Suab advertisement rau cov Escalators txaus ntshai rau cov me nyuam thiab neeg laus, raws li nws yuav cuam tshuam los ntawm lub qhovntsej thiaj tsis mob rau lub escalator, ua neeg yuav raug mob.
Hais txog qhov kev phem sab twb hais, tam sim no nws yog ua tau thiab zoo hais. Yog li, high-zoo suab advertising yuav pab tau. Nws tag nrho cov nyob rau hauv lub mus kom ze rau cov kev xaiv ntawm ib tug advertising lub koom haum, uas yog koom nyob rau hauv advertising tsim.
Nws yog lub npe hu hais tias tus hnov xaav npaj los ntawm thaum yau, ua tsaug rau nws peb kawm hais lus. Nws muaj pov thawj hais tias 66% ntawm cov neeg pom suab advertising. Tab sis lub rooj sib hais yuav tau tawm hws, yog hais tias nws yuav mus txuas ntxiv los cuam tshuam ib co suab nrov los yog high-pitched suab, raws li cov tib neeg pob ntseg yog tau siv tau rau ib tug tej yam suab, li ntawd, lub suab advertising yuav tsum tau ib tug tshwj xeeb mus kom ze rau tus tsim. Nws yog qhov zoo tshaj plaws ntaus nqi ib tug ntsuas nws (xav hais tias txog zaub txhwb qaib - ib lub suab nyob rau hauv qhov kev nthuav tawm yuav tsum hais lus "nrog tus lawm, tiag tiag, nrog lub arrangement"), cov kev ceev ntawm lub suab, tsis diction - tag nrho cov no tsis ua rau ib tug muaj kev vam meej advertising phiaj los nqis tes. Koj yuav tsum tau xyuam xim rau cov sib txawv ntawm cov alternating suab - yog hais tias thaum xub thawj nws yog ib tug me ntsis nyob ntsiag to thiab ces mam li nco dheev ua ib tug me ntsis sharper (rau qhov tsim nyog raws li), ces tus neeg yuav tsis tau tsuas yog mloog mus rau lub tawm, tab sis kuj yuav nco txog nws. Qhov yooj yim piv txwv ntawm ib tug catchy suab advertising yog advertising chaw tsim tshuaj paus Coca-Cola, ib suab paj nruag uas paub cov laus thiab cov me nyuam thoob ntiaj teb.
Cov ntsiab lus uas suab coj mus muag kev kawm - 1-2 hnub tom qab tau txais daim ntawv ntawm qhov kev txiav txim. Tus nqi yuav yog nyob ntawm seb cov num, qhov zoo ntawm cov (ntau lub suab, suab paj nruag substrate kho) thiab tus naj npawb ntawm broadcasts (los ntawm 1000 rubles ib muaj ib tug tshaj tawm hauv xov). Yam tsawg kawg nkaus kev txiav txim ntawm St. Petersburg, feem ntau - 5 repetitions. Tshaj tawm hauv xov suab advertising yog tsis nyob rau Avtovo noj Devyatkino, Nuv ntses, qub zos, Krestovsky Island, Chkalov, Kev ua si nawv.
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