Marlboro (luam yeeb) xyuas, nqi

Ib tug ntawm feem ntau kim thiab feem ntau coj hom yog Marlboro. Luam yeeb ntawm cov hom no txawm cov feem ntau ardent tw ntawm kev haus luam yeeb yog txuam nrog rau cov duab ntawm ib tug siab tawv cowboy - tus uas kav lub American Prairies. Ib tug interesting tseeb yog hais tias, chiv, cov hom no yog tsim thiab marketed heev dua lwm yam rau tus poj niam cov neeg tuaj saib. Peb yuav sim qhia rau koj yuav ua li cas rau chiv tsis vam meej hom tau ua thiaj li coj thiab legendary.

Yuav ua li cas nws tag nrho cov pib ...

Ua ntej koj yuav qhia zaj dab neeg txog Marlboro, luam yeeb, Attendance nrov nyob rau hauv ob qho tib si cov txiv neej thiab cov poj niam, cia peb nco ntsoov hais tias tus weaker nrog txiv neej pw tab haus luam yeeb haus luam yeeb pib tsis ntev heev dhau los - nyob rau ntawm xaus ntawm XIX - thaum ntxov XX caug xyoo. Nws yog nyob rau hauv lub sij hawm no nquag tsim lub feminist zog, tiv thaiv cov koob pheej ntawm lawv cov poj niam nyob rau hauv nom tswv thiab lwm cov spheres ntawm lub neej. Tab sis nyob rau hauv tas li ntawd mus sib npaug zos txoj cai thiab tej cib fim ntawm cov ncaj ncees txiv neej pw tau txais thiab tsis tau phem. American ua lag luam Philip Morris txiav txim siab los coj kom zoo dua ntawm qhov teeb meem no thiab coj xws li ib tug pheej niche. Nyob rau hauv thaum ntxov 20-ies ntawm lub xyoo pua xeem, nws npaj thiab ua rau tshwj xeeb ua lag luam, poj niam 'luam yeeb - Marlborough.

Rau cov poj niam!

Denoting ib tug poj niam tuaj saib raws li ib tug loj chaw tsim tshuaj paus tau ua txhua yam nyiam cov xim ntawm buyers thiab tau txais lawv xav nyob rau hauv koj cov khoom. luam yeeb cov lus hais tias yog me me raws li May - «muag li May," thiab nce ib tug ntawm lawv hais tsis zoo actresses ntawm lub sij hawm - Mey Uest. Thab muag khoom nyob rau hauv cov phau ntawv Magazine rau cov poj niam, xws li, piv txwv li, saib iav heev Fair. Luam yeeb "Marlboro" ces tso tawm nrog ib tug liab band nyob puag, zais qhab nia ntawm mem pleev di ncauj, thiab lub lim, uas tsis muaj npaum li ntawd yellowed haus luam yeeb cov hniav.

Yog vim li cas yog hu li cas?

Muaj ntau ntau lub versions ntawm cov Marlboro lub npe. Luam yeeb raws li ib tug ntawm lawv, tau yog li lub npe tom qab lub npe ntawm Count ntawm Churchill, thiab rau yooj yim ntawm kev cim thiab hais ntawm cov tsiaj ntawv tau raug tshem tawm. Lwm lub hom phiaj hais tias lub npe los ntawm lub npe ntawm txoj kev - Marlborough Street nyob rau hauv New Jersey, nyob qhov twg lub Hoobkas tau nyob.

Crisis raws li ib tug lub sij hawm ntawm lub sij hawm tshiab

Nyob rau hauv lub lig 50-ies ntawm lub xyoo pua xeem nyob rau hauv American cov phau ntawv Magazine luam tawm cov kev tshawb fawb nyob rau hauv cov tej yam kev haus luam yeeb rau kev kho mob thiab cov kev loj hlob ntawm cancer. Raws li ib tug tshwm sim, 1958 los ua unprofitable rau lub tuam txhab. Muab tus tshiab tej yam kev mob, nws twb txiav txim siab los hloov tus poj niam cov neeg tuaj saib nyob rau hauv ib nyob rau hauv uas txhua leej txhua tus paub txog cov kev piam sij ntawm kev haus luam yeeb, thiab ntawm nws tau zoo, tab sis yog tsis npaj rau luam yeeb. Tus txiv neej yog ib feem ntawm haiv neeg lawm tus tseem pheej nyob rau hauv no hwm, tab sis muaj ib tug prejudice txog kev haus luam yeeb lim luam yeeb, tej raug xam tias yog. Hwm thiab paub ntshai ridicule los ntawm lwm leej lwm tus, cov txiv neej tsis kam yuav lawv. Ua ntej Philip Morris ntsib ib tug yooj yim ua hauj lwm tig pej xeem lub tswv yim rau kev haus luam yeeb khoom nrog ib lub lim. Yuav kom daws tau nws, nws tau caw feemxyuam American advertiser - Leo Burnett.

kev ua hauj lwm

Nws yog ua tsaug rau lub dag zog ntawm Burnett tau tsim ib tug sau ntawm cov dluab uas embody lub tswv yim ntawm tiag tiag cov txiv neej: Drilling ntawm cov roj qhov dej thiab installer ntawm high-altitude, tsov rog correspondent thiab mob hiav txwv tauj ncov loj, thiab tus huab tais ntawm cov tiaj nras - ib tug cowboy. Nyob ib ncig ntawm lub romanticized duab ntawm lub American cowboy thiab cov tub yug yaj ua tau advertising phiaj los nqis tes Marlboro. Luam yeeb tau advertised thiab muag nyob rau hauv lub slogan "Lub lim tsis tuaj ntawm koj thiab saj." Nrog rau qhov no duab twb tsim duab ntawm ib tug dab neeg txog lub teb chaws ntawm Marlborough thiab tawv hais mav uas xav no xyov hom.

Achievements thiab discoveries

Nyob rau hauv tas li ntawd mus rau ib tug zoo heev advertising phiaj los nqis tes, nws muaj nqis ntsoov teev qhov tseeb hais tias muag cov luam yeeb nyob rau hauv ib tug duab los qhia mem hluav box nrog ib tug hinged hau, uas yog hu ua tig-saum-pob, lub Marlboro los ua tus thawj nyob rau hauv cov luam yeeb ua lag luam. Dhau li hais tias xws li ntim yog yooj yim thiab tswv yim, txhua lub sij hawm tshem tawm cov luam yeeb lwm tus pom hais tias nws lub hom lub npe. Tsos pob yog tsim los ntawm Frank Dzhanninoto. Luam yeeb Marlboro classics tam sim ntawd cim los ntawm txoj kev zoo thiab siab tawv ua ke ntawm liab thiab dawb paj. Alliance zoo nkauj phiaj los nqis tes, stylish tsim thiab ib tug ncaj vam meej cov khoom uas zoo tau coj mus rau lub fact tias, txij li thaum lub 60s ntawm lub xeem caug xyoo, "Marlboro" luam yeeb yog snapping li cov feem ntau nyob rau hauv lub ntiaj teb no.

assortment

Txawm li cas los, Philip Morris ho tsis nres. Nyob rau hauv 1966, nyob rau hauv tas li ntawd Marlboro classics pib tso tawm ntawm pum hub qhuav luam yeeb. Nyob rau hauv 2008, lub chaw tsim tshuaj paus ntawm muaj cob qhia hom, qhov tseem ceeb peb pawg Marlboro: Kub, tshiab thiab Tsw. Yog li ntawd, cov kiv cua ntawm tshiab saj yuav nrhiav tau ib tug haum luam yeeb tshiab tsev neeg. Rau cov neeg uas xav tau ib tug nplua nuj thiab tag nrho-bodied haus luam yeeb tsw, haum khoom los ntawm Tsw pab pawg neeg. Marlboro kub yuav tau menyuam los ntawm cov kev pab uas value style thiab elegance.

Tsis tas li ntawd, khaub-ncaws nyias thiab super teeb ua luam yeeb nyob rau hauv lub trademark "Marlboro", nyob rau hauv uas lub nicotine ntsiab lus mas nws txawv ntawm 0.8 rau 0.4 mg, thiab cob - los ntawm 4 mus rau 11 mg. Lub lightest nyob rau hauv txoj kab ntawm Marlboro luam yeeb yog "ultra lub teeb".

neeg xyuas

Feem ntau ntawm cov neeg uas xav mus haus luam yeeb "Marlboro" luam yeeb yog suav hais tias yog feem ntau kuas ntawm lub hom ob nyob rau hauv lub fortress, thiab nyob rau hauv lub richness ntawm saj. Ntawm cov hoob kawm, variations ntawm no stamp teev nyob rau hauv Russia yog sawv cev los ntawm 14 hom, tab sis raws li ib tug txoj cai, nrhiav ib tug koj nyiam qhov saj, tus haus luam yeeb tseem ncaj ncees rau nws rau ib ntev lub sij hawm. Tau txais kev pab, tshwj xeeb tshaj yog ntev los no, complaining hais tias muaj yog ib tug ntau ntawm cuav Marlboro. Luam yeeb, uas yog theej nqi siab, feem ntau fake, vim hais tias nws yog ib qhov nyuaj rau nrhiav cov thawj.

Yuav ua li cas npaum li cas?

Txij thaum pib ntawm 2015 tus nqi ntawm Marlboro luam yeeb hom, raws li zoo raws li rau kev haus luam yeeb khoom los ntawm lwm manufacturers, muaj ntau zog los ntawm ib tug nruab nrab ntawm 8-10 hom rubles. Qhov no yog vim lub nce nyob rau hauv ntau lawm nqi thiab tshiab excise se rau haus luam yeeb khoom. Qhov kawg ntawm lub caij ntuj no, "Marlboro Classics" yuav yuav nyob rau hauv Moscow rau tus nqe ntawm 90-100 rubles ib pob. Txawm li cas los, kws tshuaj ntsuam ntawm cov luam yeeb ua lag luam huab cua ntxiv sawv nyob rau hauv tus nqi thaum lub sij hawm lub xyoo. Connoisseurs xav lub hom yeeb tshuaj nyob rau hauv lub tebchaws United States los yog nyob rau hauv Teb chaws Europe, thiab lawv hais tias lawv muaj ntau zoo luam yeeb. Nyob rau hauv Internet yog ib tug ntau ntawm online khw muag khoom noj muab luam yeeb los ntawm lub tebchaws United States thiab cov teb chaws Europe, txawm li cas los, kom paub tseeb cov authenticity thiab zoo tshaj ntawm cov khoom muag xwb tom qab lub purchase. Yog li ntawd khiav mus rau hauv ib tug fake zoo nkauj yooj yim nyob rau hauv lub virtual thiab nyob rau hauv real khw muag khoom noj.