Luj xyuas cov hauj lwm zoo ntawm advertising: thaum twg, vim li cas thiab yuav ua li cas

Advertising ... cov pejxeem yuav tsis yooj yim sua los qhia rau tsis muaj rau nws hais tias koj nyob nraum kam muab, uas txhais tau tias tej yam ntawm cov kev pab yuav tsis muaj. Yuav koj xav txog tej yam li ntawd?

Kev txiav txim mus thab muag khoom lub siab tshaj plaws kev pab, koj yuav tsum paub ntau: rau rov hais dua mus heev heev theoretical thiab cov tswv yim ntaub ntawv nyob rau hauv lub teb ntawm advertising technology. Nws yog tshwj xeeb yog ib qho tseem ceeb yuav tsum tau ntsuam xyuas nws cov hauj lwm zoo, thiaj li nyob rau hauv vain tsis txhob nkim precious ua lag ua luam txuam nrog.

Luj xyuas ad qhov chaw

Advertising nyob rau hauv tej yam xov xwm tsis ua rau cov neeg muas zaub rau koj yog hais tias, piv txwv li, hauv xov xwm yog teem rau ib tug txawv kiag li cov neeg tuaj saib. Li no tus thawj txoj cai: mus ntsuam xyuas txhais tau tias nyob rau hauv cov nqe lus nyob rau hauv uas contingent nws yog payment thiab seb nws sau raws nkaus Ii koj lub hom phiaj cov neeg tuaj saib.

Kawm tshiab qhov chaw ntawm advertising, them mloog mus rau lub tswv yim ntawm lub advertising tuam txhab uas muag. Tej zaum ib qho zoo tagnrho qhov chaw ntawm advertising nws pom koj.

Luj xyuas cov hauj lwm zoo ntawm advertising yuav tsum tau yuav tsum tau nqa tawm txhua txhua lub sij hawm, nrog rau cov "laus" thiab cov tshiab qhov twg los. Yog li ntawd koj tau txais ib guarantee hais tias npaj txhij txog cov nqi yuav tsum tau, thiab lub tawm yuav muab koj lub tuam txhab yuav tsum tau tus xov tooj ntawm cov neeg muas zaub (kom ntau li ntau raws li koj lub dag lub zog mus rub).

Kev luj xyuas yam

Nws tsis yog ib txwm ua kom muaj kev txo lub efficiency yuav mus nrhiav tau nyob rau hauv cov xov xwm. Feem ntau cov kev thov rau cov kev pab cuam los yog cov khoom tej zaum yuav poob vim lwm yam: seasonality, ib ntus yuav txo tau nyob rau hauv coob, kev hloov nyob rau hauv tseem ceeb, lub rov tshwm sim ntawm cov neeg sib tw.

Peb yuav tsum tsis txhob hnov qab tias ntau nyob rau lub tuam txhab ua hauj lwm rau kev sib txuas lus nrog rau tej cov neeg muas zaub. Nws yog tau hais tias cov poob nyob rau hauv coob yog tsis vim phem tawm, thiab thiaj li nqi pheejyig npaum licas mus nrhiav kev pab cov neeg. Tej zaum lub tuam txhab loses lawv nyob rau ntawm no theem.

Nyob rau hauv tas li ntawd, nws yog ib qho tseem ceeb thiab cov ntsiab lus ntawm advertising. Ua ntej xa lub advertisement yuav tsum xav txog nws los ntawm qhov pom ntawm lub peev xwm buyer: nws attracts xim seb yog muaj feem xyuam rau txoj cai mus rau lub neeg psyche. Thiab tom qab lub cuav - tsom xam cov duab uas tsim los ntawm advertising koj cov khoom (kev pab) thiab lub tuam txhab raws li ib tug tag nrho. Ntawm no los mus ua si rau daim duab ntawm lub tuam txhab: Yog ib tug khoom lub tuam txhab, seb tsim nyog cov neeg ua haujlwm nws ntiav, yuav ua li cas sai sai thiab meej nws ua cov paub tab los ntawm cov neeg muas zaub.

Yog hais tias lawv xav coj mus rau hauv tus account tag nrho cov yam tseem ceeb los tsis yog: muaj yuav nco ntsoov ib yam dab tsi uas koj tsis tau. Luj xyuas cov hauj lwm zoo ntawm advertising yuav yeej ib txwm yuav tus txheeb ze. Tsis tau nws tso cai rau correlate nqi nrog kev soj ntsuam, qhia txoj kev rau pem hauv ntej lub lag luam.

Yog li, cov hauj lwm zoo ntawm advertising kev ntsuas yuav tsum tau soj ntsuam tsis tau tsuas yog los ntawm suav ua tim khawv. Tab sis kuj vim qhov kev txiav txim muab xam ua yuam kev vim cov teebmeem ntawm lwm yam tseem ceeb uas qhia tau tias cov ntaub ntawv los ntawm yav dhau los sij hawm. Yog hais tias lawv tau hloov, thaum tswj cov lwm tej yam kev mob (tus tib qhov chaw ntawm advertising), li ntawd, lub rooj plaub nyob rau sab nraud txiav txim (competitors, seasonality, nce nqi).

Yuav ua li cas yog tau?

Yuav pib los mus txiav txim qhov kev luj xyuas kev. Feem ntau nws yog:

• cov hauj lwm zoo ntawm advertising qhov chaw, txhais tau tias (tawm, cov khoom, xovxwm pes, promotions, muab faib rau flyers, leaflets, qho cov hauj lwm zoo ntawm contextual advertising rau TV, nyob rau hauv net)
• tej yam uas ua hauj lwm nrog hais nyob rau hauv advertising
• thiab lub sij nce nyob rau hauv "productivity".

Txhua qhov taw qhia yog ntsuas raws li ib feem pua. Piv txwv li, lub advertising qhov chaw yog kuaj tau los ntawm pov hloov dua siab tshiab cov neeg muas zaub ( "Yuav ua li cas koj puas tau hnov txog peb?"). Leej twg thiaj tau tus tshaj plaws votes, thiab nws "Yeej" ... Qhov no daim ntawv ntsuam xyuas txoj kev yog qhov zoo tshaj thiab ntau txoj kev tshuaj ntsuam cov kev tshwm sim ntawm ib tug advertising phiaj los nqis tes. Cia li ntau tshaj kev sib txuas lus nrog cov neeg muas zaub. Thiab lawv yog cov zoo siab yuav taw tes koj rau koj pluses thiab minuses. Piv txwv li, tus thawj coj ntawm cov thawj ib ntawm ib tug zoo lub tuam txhab xav cov neeg muas zaub txawm hais txog dab tsi lub zuag qhia tag nrho cov tswv yim ua rau lawv cov cua nyob rau hauv lub chaw ua hauj lwm. Thiab tau ib tug unpleasant kev ntsuam xyuas, nws tam sim ntawd sau nws pab neeg thiab muaj ib tug mini-kev cob qhia rau ntawm lub npe: yog vim li cas peb yuav tsum luag ntxhi rau txhua tus qhua.

Cov tau cov ntaub ntawv yuav tsum tau muab piv nrog rau yav tas los lub sij hawm, thiab rau kev tsom xam cov tseem lwm yam (raws li tau sib tham txog saum toj no). Txawm li cas los, lub tom kawg yuav tau ua li cas xwb los ntawm tshuaj ntsuam cov kev hloov nyob rau hauv kev thov ntawm kev cov neeg muas zaub, los yog cov zoo li nyob rau hauv lub ntsiab yam ntxwv (vim hais tias koj lub hom phiaj cov neeg tuaj saib muaj tub los ntxhais, hnub nyoog, kev sib raug zoo raws li txoj cai).

Zaus kwv yees nyob rau lub "qhov tob" tsom xam. Yog hais tias qhov no yog ib tug dag daim ntawv ntsuam xyuas - yuav tsum tau nqa tawm nquag thiab ua kev kho me ntsis promotional ntsuas nyob rau hauv raws li nws. Yog hais tias qhov no yog ib tug sib sib zog nqus tsom xam ntawm qhov kev thov ntawm lub hom phiaj cov neeg tuaj saib - los ntawm 1 lub sij hawm nyob rau hauv 6 lub hli.

Yog, los mus txiav txim cov hauj lwm zoo ntawm advertising - tsis yog ib qho yooj yim ua hauj lwm, thiab lub dag lub zog yog tsis yog txhua tus neeg saib xyuas yog tsis npaj. Txawm li cas los, muaj ib txwm tau mus thov kev pab rau tshwj xeeb cov koom haum (marketing). Nws yuav tsum muaj ib lub sij hawm mus kawm ntawv daim ntawv qhia ntawm cov tub txawg thiab koj yuav twb yuav tau mus rau txoj kev soj ntsuam ntau. Nyob rau hauv tas li ntawd, xws li ib tug sib sib zog nqus tsom xam ntawm lub promotional ntsuas yog pab tau mus yuam kom tsawg kawg yog ib zaug - nws yuav tau raws li tag nrho cov nqi.

Yuav ua li cas nrog rau cov kev tshwm sim?

Luj xyuas cov hauj lwm zoo ntawm advertising yuav tsum yeej ib txwm pab tau, txawm tias qhia ib tug tsis zoo tshwm sim (nws yuav tsum tau coj raws li ib lub sij hawm los kho lub yuam kev nyob rau hauv lub phiaj los nqis tes).

Advertising yuav tsum tau tas li ua hauj lwm rau nws. Luj xyuas cov hauj lwm zoo ntawm advertising, proofreading, chais, daim ntawv thov ntawm txoj kev tshiab rau nyiam cov neeg muas zaub searching rau ib tug tshiab qhov chaw - qhov no kheej ntawm kev ua si ntawm lub tuam txhab yuav tsum tau tas li creativity thiab nws cov ntsiab lus yuav yog nyob ntawm seb cov kev tshwm sim ntawm qhov teeb meem no (nyob rau hauv kev ua lag luam, los ntawm ua lag ua luam nta, lub ruaj, nws ua hauj lwm).