Kev soj ntsuam ntawm cov khoom noj thiab kev thov ntawm marmalade cov khoom nyob rau hauv Russia

Lub lag luam Lavxias teb sab marmalade-pastel khoom thiab marshmallow yog hnub no nyob rau qib siab ntawm txoj kev loj hlob hauv kev sib piv nrog cov European lag luam. Cov neeg siv khoom noj khoom haus zoo siab rau cov qib molded marmalade sprinkled nrog rau qab zib. Qhov tswv yim ua haujlwm no yog tsim los ua kom paub meej tias jujube, muaj rab peev xwm los tshem tau cov kua txiv hmab txiv ntoo, tsis ua ke. Lub vaj tsev marmalade muaj ntev dhau los, thiab tsis tas li ntawd, ntau zaus ntxiv hauv kev tsim kho ntawm cov kws tsim tawm, cov qauv tshiab ntawm kev tsim thiab kev loj hlob zoo li, thiab qhov feem ntawm Western txoj kev hloov. Cov neeg lag luam yog cov tshawb nrhiav cov khoom tshiab tshiab, cov ntaub ntawv thiab cov hom khoom, thiab txawm tias txoj kev loj hlob tseem tsis tau nyob rau hauv ntau lub hom phiaj, qhov tseeb no tseem txhais tau hais tias lub tshooj marmalade nyob rau hauv cov kev lag luam hauv domestic yog nquag txhim kho.

Niaj hnub no, lub lag luam marmalade muaj ib qho kev sib tshuam meej meej heev hauv North-Western ntu thiab Central ib feem ntawm Russia. Nrog rau 100% tseeb, peb yuav hais tias St. Petersburg occupies ib txoj hauj lwm ua nyob rau hauv North-West cheeb tsam. Raws li rau hauv Central cheeb tsam, qhov teeb meem no yog me ntsis txawv. Muaj coob tus neeg tsim khoom nyob rau hauv kev ua lag luam thiab ua haujlwm hauv cov cheeb tsam yog cov tsis paub meej txog ntawm tsoom fwv teb chaws. Cov neeg nyiam tshaj plaws rau hnub no thiab paub txog tsoom fwv teb chaws yog: "Glazov Food Factory", "Neva", "Russian Confectioner", "Roshen", "Alela" thiab "Udarnitsa". Raws li rau lwm cov players, nws yuav tsum nco ntsoov hais tias kev lag luam marmalade yog ntau ntu, thiab yuav luag txhua cheeb tsam muaj nws cov neeg sawv cev, uas yog tsawg paub ntawm tsoomfwv qib siab.

Kev soj ntsuam ntawm qhov kev thov tuaj yeem lees tias lub teb chaws chewing marmalade hnub no ua ntau tshaj 50% ntawm tag nrho kev yuav khoom ntawm cov khoom lag luam marmalade, cov lag luam xws li TM "Frou-fru", LLC "Miss bonbon", Park Lahe thiab LLC "Rigly" yog nyob hauv cov hmoov txhuas. Qhov loj tshaj plaws ntawm cov khoom tau muab rau Moscow, Moscow cheeb tsam thiab St. Petersburg, yog li sab qaum teb peev xyoo no tau tso rau qhov chaw thib ob ntawm kev siv cov marmalade. Txhua txhua hnub tshiab thiab cov tuam txhab tshiab tshwm rau hauv kev ua lag luam, uas nyiam cov neeg siv nrog lawv cov khoom zoo nkauj thiab ntau yam. Yog li, lub tuam txhab Juicy Fruit, tsis paub txog Lavxias cov neeg siv kom txog thaum 2005, tau pom, kev sib tw ua lag luam nrog nws cov khoom ci thiab cua.

Txog hnub no, feem ntau ntawm kev sib txig marmalade tsim domestically tsuas yog 6% ntawm tag nrho kev ua lag luam ntawm marmalade thiab pastel khoom, thiab cov thawj coj hauv no tsim yog Udarnitsa factory, uas muaj cov haujlwm ruaj khov rau hauv Lavxias teb sab khw. Lub zog ntawm kev tuaj yeem dhau ob peb xyoo dhau los, tseem ceeb tshaj qhov kev lag luam ntawm kev lag luam, thiab yog li ntawd cov teb chaws marmalade tau txais txiaj ntsig ntawm kev ua lag luam hauv Lavxias teb sab, tsis muaj kev tshwj xeeb kev tawm tsam. Kev soj ntsuam ntawm cov khoom xav paub tseeb tias yog tias ib qho kev sib txuas ntxiv mus yav tom ntej, cov neeg tsim khoom lag luam yuav nyob rau ntawm qhov chaw, txawm tias cov tuam txhab tuaj txawv teb chaws yuav nyob hauv lub khw ntawm lub khw.

Xav tias qhov tseeb hais tias lub lag luam Lavxias teb chaws ntawm marmalade-pastel khoom tsis zoo tsim thiab conservative heev, ib feem ntau yog belongs rau lub tuam txhab txawv teb chaws nyob rau hauv lub tshooj ntawm chewing marmalade. Nws tsis tau hais tias Lavxias teb sab tuam ntxhab tsis sim ua kom zoo dua qub thiab nrhiav cov ntaub tshiab ntawm cov khoom qab zib txhua lub sijhawm, lawv tsuas ua li qeeb qis li yog lawv paub tseeb tseeb ntawm lawv tus kheej tsis muaj kev sib raug zoo. Undoubtedly, niche ntawm classic marmalade yog khov kho nyob los ntawm domestic producers, qhov no qhia kev tsom xam cov khoom xav tau, tab sis qhov tseeb tsis txhais tau hais tias lawv tsis tau tsiv tawm ntawm lawv qhov chaw. Txawm li cas los xij, hnub no txawm tias cov lag luam tshaj plaws ntawm marmalade cov khoom xav tsis tsuas marmalade lossis marshmallow, tab sis xav pom cov khoom tshiab uas muab ntau cov khoom qab zib rau tib lub sijhawm. Lawv tsis txawm ntshai los ntawm qhov tseeb hais tias tus nqi rau marshmallow cov khoom ntawm no zoo yuav txiav txim siab ntawm ntau ntau tshaj li ib txwm marmalade.

Nyob rau hauv Soviet lub sij hawm, txhua tus neeg tsim khoom paub tseeb hais tias los ntawm tso tawm txawm ib tug khoom tsis muaj muag, lub tuam txhab yuav tsis poob nws coj noj coj ua nyob rau hauv no ntu. Niaj hnub no, tus tsom xam cov mov thiab thov qhia lwm yam. Kev ua lag luam kev sib raug zoo tsis muaj kev sib txeeb thiab sib txeeb thiab hnub no qhov kev sib tw hauv txoj kev ua lag luam yog qhov nyuaj. Hauv particular, dhau los 3-4 xyoos dhau los, ntau lub lag luam tau tshwm sim, uas muaj feem cuam tshuam txog kev ua lag luam, ua cov khoom qis dua ntawm tus nqi qis dua. Feem ntau, nyob rau hauv txhua cheeb tsam Lavxias muaj ib tus thawj coj paub zoo tshaj plaws uas tau muaj kev sib tw nrog kev sib tw thiab tib lub sij hawm qhia nws cov neeg siv nrog cov khoom ntawm qhov siab tshaj plaws.

Marmalade yog hais txog cov khoom qab zib uas yooj yim los tsim, tab sis ib qho txawm tias qhov kev ua txhaum me me ntawm kev tsim tshuab yuav tsim kev puas tsuaj rau qhov khoom kawg. Tsis tas li, tsis ua hauj lwm los ua raws li cov neeg mob yuav ua rau poob qoob thiab kev nthuav qhia ntawm qhov khoom. Tus pib nkag mus rau kev ua lag luam ntawm cov khoom lag luam marmalade yog pheej yig, raws li kev soj ntsuam ntawm cov khoom muag, thiab cov khoom lag luam marmalade me ntsis piv rau chocolate los sis dej haus dej haus. Tseem ceeb nyob rau hauv cov ntaub ntawv no thiab qhov tseeb tias marmalade assortment tsis yog zoo li ntau ntawm cov ncuav qab zib los yog chocolate. Cov tuam txhab muaj kev ntseeg siab tshaj plaws nyob rau hauv kev ua lag luam yog cov uas tau tswj hwm lawv txoj kev ua lag luam thiab yeej tau txais kev pab cuam kev ntseeg siab nyob rau hauv qhov zoo ntawm lawv cov khoom thiab cov nqi them nqe.

Ntau ntev los no, txog lub tuam txhab "Avesta" paub yuav luag tsis muaj leej twg ntawm Lavxias teb sab tau txais kev pab, thiab tam sim no niaj hnub no nws lov rau hauv lub Lavxias teb sab kev ua lag luam vim lub high quality ntawm nws cov khoom. "Avesta" lub tuam txhab nyob rau hauv Ukrainian lag luam nyob rau hauv 2001 thiab rau hnub no occupies ntawm lub tuam txhab zoo sib xws tsis kawg qhov chaw. Lub ceev ceev txoj kev loj hlob ntawm ntau lawm tso cai rau nws ib ob peb xyoos los yeej muaj cov United States, Central Asia, lub Baltic States thiab cov European Union, raws li zoo raws li nyob rau hauv lub thawj txoj hauj lwm nyob rau hauv lub marmalade-Pastila ua lag luam nyob rau hauv Russia. Niaj hnub nimno tiam sis nyob rau hauv lub tuam txhab txoj kev loj hlob thiab lub zeem muag ntawm tam sim ntawd zeem muag ntawm conquering ib lub lag luam tso cai rau lub tuam txhab mus rau hauv lub European theem, muaj lub feem ntau dej siab tej yam kev mob.

Lub prospective rau txoj kev loj hlob ntawm lub marmalade lag luam yog, ua ntej ntawm tag nrho, lub txav ntawm ntuj khoom. Kev txheeb xyuas ntawm kev thov rau cov khoom yog tag nrho paub tseeb. Tus nqi yog qhov tseem ceeb tshaj plaws nyob rau hauv kev lag luam marmalade lag luam, thiab cov nqi ntawm raw cov ntaub ntawv ua si tseem ceeb hauv qhov no. Hmoov tsis, cov ntaub ntawv raw khoom yeej kim npaum li cas thiab qhov tseeb tsis tuaj yeem cuam tshuam txog cov nqi ntawm kev kho mob nrov. Nws yog kuj pom tseeb tias yav tom ntej nta tom qab cov khoom ntim marmalade, thiab cov chaw ua lag luam ntawm Lavxias feem ntau poob rau cov tuam txhab txawv teb chaws, txawm tias cov kev tshwm sim hauv qhov kev taw qhia no yog pib. Yog hais tias lub Lavxias teb sab cov kws kho mob tsis siv lawv qhov chaw ntawm lub khw muag khoom hauv lub sijhawm, nws txhais tau hais tias Western tuam txhab yuav ua nws, thiab vim li ntawd, tus neeg tau txais txiaj ntsig yuav poob, uas yuav tau them ntxiv rau ib lub npe txawv teb chaws.