Facings - nws ... hom phiaj thiab Objectives

Tsis ntev dhau los, lub sij hawm "nyob rau hauv MERCHANDISING" ua marketers, thiab txhua leej txhua tus to taub nws nyob rau hauv nws tus kheej txoj kev. Nws depended rau ntawm lub dhau tswv yim lub tsev kawm ntawv ntawm Western tuam txhab uas muag. Thiab tsis muaj ib tug yuav tuaj mus rau ib qho denominator. Yog nws cov zaub ntawm cov khoom, seb qhov tseeb muab faib rau taw tes ntawm kev muag khoom. Facings nyob rau hauv nyob rau hauv MERCHANDISING tseem unexplored los ntawm science. Muaj coob tus neeg tsis muab qhov tseem ceeb rau nws, txawm tias kuv to taub tias qhov no txoj kev ua rau ib qho kev nce nyob rau hauv kev muag khoom tagnrho, tab sis lub mechanism twb tsis to taub txog rau thaum xaus.

Facings: yog dab tsi no?

Nyob rau hauv facings to taub ib tug ntawm cov nyob rau hauv MERCHANDISING txheej txheem, tswj pw qhib kev lag luam tawm cov khoom nyob rau hauv lub rhawv ntawm nws tus kheej-kev pab cuam khw muag khoom outlets yuav cia siab tias lawv yog nyob rau hauv lub siab tshaj plaws VR thiab visibility tsam rau ib tug neeg buyer.

Lub tswvyim yog muab los ntawm cov lus Askiv "facings" - yog ib tug neeg, lub ntsej muag ntawm tus yeeb yam. Qhov ntawd yog ib tug muaj tseeb qauv qhia ntawm cov khoom rau tus neeg. Thawj qhia mechanism nyob rau hauv lub ntau yam thiab ntau npaum li cas ntawm txee qhov chaw nyob rau hauv lub ntsej muag.

Thaum cov kab ntau dua cov ntsej muag, lub khw yuav tsis qhia tag nrho cov khoom rau cov muag khoom, thiab yog hais tias tus nqi yog heev me me ntsej muag tiv thaiv cov tom qab ntawm tag nrho cov ntau yam, nws yuav ua rau ib tug txo nyob rau hauv kev thov rau tsev.

Cov hom phiaj thiab phiaj

Lub hom phiaj ntawm tus txheej txheem ntawm facings - mus kom uniformity ntawm tsis khoom ntawm tus taw tes ntawm kev muag khoom. Qhov ntau hais tias ib tug neeg yuav mus rau lub purchase ntawm ib tug tej yam ntau yam ntawm cov chav tsev, yuav tsum siv zog rau 100%.

Facings khoom teem nws tus kheej ob pab raws qib.

• Tsom on ib lub neeg cov khoom los yog hom.

Qhov no facings - yog zoo, implying qhov chaw ntawm lub siab tshaj plaws pes tsawg tus ntawm cov ntawv lo rau nyiam cov buyer xim. Qhov no txoj kev yog siv tau rau cov loj supermarkets, qhov twg lub buyer yog ntsib nrog cov khoom ib tug los ntawm ib tug. Nyob rau hauv cov ntaub ntawv no, koj ntau yam yuav tsum tau nyob rau hauv lub feem ntau dej siab rau txoj hauj lwm ntawm lub txee qhov chaw kom tsis txhob "tuag aav." Nco ntsoov hais tias dhau ntau ib tug ntau ntawm scatters xim uas tus buyer, li no kom txhob muaj tus tawm los ntawm lub txee. Lub pom tus naj npawb ntawm cov ntawv lo - los ntawm ob mus rau plaub.

• Maximum "capture" qhov zoo tshaj plaws lub txee qhov chaw mus rau lawv assortment.

Qhov no ua hauj lwm yog tau los ntawm tus xov tooj ntawm chav nyob ntawm cov khoom tam sim no nyob rau hauv lub txee. Yog hais tias facings li competent lub tuam txhab "captures" ib qhov chaw loj rhawv. Muaj yog ib tug siab yuav qhov muaj tseeb hais tias cov neeg sib tw yog tej qhov chaw rau koj cov khoom.

Yog vim li cas ua tau nws?

Nws yog tseeb hais tias txaus cov hom phiaj los pab tau rau lub Desired tau. Yuav ua li cas yuav tau txais mecherndayzer, nyob rau hauv tas li ntawd cov kev pab cuam nyob rau hauv daim ntawv ntawm cov nyiaj ntsuab nyiaj khwv tau los, nrog rau cov kev pab los ntawm facings:

• tswj - rau qhov chaw soj ntsuam yuav pab tau zoo dua kev siv ntawm cov khoom;
• qhov zoo tshaj plaws layout siv facings pab kom koj yaum tau cov buyer thaum xaiv ib yam khoom rau lawv sab;
• facings - yog tus txheej xwm ntawm lub hom los yog lub tuam txhab nyob rau hauv kev sib tw qhov chaw, muaj peev xwm ua kom pom lub superiority ntawm lub enterprise.

Kom tsim zoo displaces ib qho kev zoo chaw me los yog tsawg dua nrov hom ntawm cov khoom nyob rau hauv thaj tsam ntawm sab plaws. Nws kuj yog ib tug zoo lub sij hawm los mus ua kom nws ntshiab rau cov neeg sib tw hais tias lawv muaj tsis muaj caij nyoog ntawm cov ciaj sia taus.

muaj tseeb facings

Yuav kom txee qhov chaw, merchandisers yuav chaw uasi mus rau ib co tricks thiab tactics. Piv txwv li, heev txoj kev - collusion nrog lub managers los yog cov thawj coj outlets. Nrog rau cov connivance ntawm lub merchandiser neeg yuav tsis cia li los txhim kho lub facings ntawm cov khoom, muab nws nyob rau hauv feem ntau dej siab qhov chaw, tab sis kuj ua rau ntawm kev tso qhib competitor tsawg muaj txiaj ntsim. Nyob rau hauv lub chav kawm ntawm yuav dispensers thiab txee talkers.

Yog facings hom yuav tau teem caij rau nws tus kheej lwm yam hom phiaj.

Firstly, nyob rau hauv lub xam ntawm feem cov khoom yuav tsum tau tam sim no ntau tshaj li lwm yam. Yog li, cov khoom yuav tsis zalozhivatsya. Qhov no yog qho tseem ceeb heev, yog hais tias tus merchandiser tau ua nrog cov zaub mov.

Yog hais tias lub tuam txhab tsuas conquering lub lag luam, koj muaj peev xwm tsis luam cov thawj coj ua, vim hais tias koj muaj peev xwm poob koj tus kheej thiab mus rau tawm hauv haiv neeg nyob rau hauv lub pib.