Khoom neej voj voog thiab nws cov theem

Txhua yam khoom tshiab, tawm tus neeg ua lag luam, yog destined mus los ntawm plaub sij hawm. Cov qib ntawm lub neej voj voog ntawm cov khoom xa mus rau nyob rau hauv cov nram qab no txoj kev: cov kev taw qhia, kev loj hlob, kom loj hlob thiab poob. Txawm tej zaum yuav tau ib tug high-quality khoom tshiab, tom qab ib tug tej lub sij hawm ntawm lub sij hawm nws yuav hloov kev ua lag luam zoo qauv.

Lub neej voj voog ntawm cov khoom pib mus rau hauv lub lag luam - qhov kev siv theem. Qhov tseem ceeb tshaj lub sij hawm rau khoom tshiab. Cov hauj lwm ntawm kev lag luam - npaj kev ua lag luam. Nyob rau hauv lub chav kawm yog dav advertising: qib, muab faib rau cov qauv, commercials on TV, chij nyob rau txoj kev, thiab lwm yam Uas yog, txhua yam yog ua li cas rau cov khoom uas nkag mus rau kev ua lag luam twb nrog los ntawm muaj zog thov. Nyob rau hauv cov ntaub ntawv no, lub chaw tsim tshuaj paus yog feem ntau ntau yam pauv loj losses. Tab sis lawv pab qhia cov lus qhia txog cov hom rau cov neeg siv, ua kom muaj siab nws muaj siab mus sim seb tus tshiab cov khoom. Lub tuam txhab yog npaj txhij rau losses thawj xyoo, vim hais tias nws paub hais tias lawv yog cov thiaj li hu ua springboard rau siab profits nyob rau hauv lub neej yav tom ntej. Yog hais tias ib tug tsim xav yuav tsum yeej xwb lub lag luam uas zoo cov khoom, lub zoo meej kauj ruam mus rau kos sai sai rau hauv lub tsev ntawm free kuaj. Tau txais kev pab yuav tsum tau sai li sai tau ntsuam xyuas lub novelty nyob rau hauv lub neej yav tom ntej thaum xaiv lub khw yuav tsum npaj txhij mus yuav nws yog ib tug nyiam cov khoom. Rau ntawm no theem, ob hom pricing yuav siv tau: uas tsis muaj nqi los yog siab.

Nyob rau feem ntau ntawm cov khoom manufacturers yog chiv teem uas tsis muaj nqi rau nyiam buyers. Raws li ib tug tshwm sim, yog tias tau txais kev pab ib yam li cov khoom, lawv npaj txhij nyob rau hauv lub neej yav tom ntej mus yuav nws rau ib tug zoo nqi. Khoom series ntawm "khoom kim heev" lub producers tam sim ntawd teem ib nqi. Xws li ib tug lub tswv yim nyob rau hauv marketing yog hu ua "skimming." Rich neeg txaus siab them ib tug nqi siab rau ib tug tiag tiag zoo. Maj mam, tus nqi dauv, tab sis qhov no txav yuav tau ua los ntawm cov neeg muag khoom los yeej ib tug loj ua lag luam.

Peb mus txuas ntxiv yuav tau xav txog lub neej voj voog ntawm cov khoom. Qhov thib ob theem - txoj kev loj hlob. Rau ntawm no theem, cov chaw tsim tshuaj paus profit tseem yuav ua tau kom, tab sis nyob rau hauv ib tug ceev pace. Qhov no yog vim lub fact tias cov neeg uas twb yuav cov khoom yuav pib mus rau nws dua. Tab sis lub tuam txhab tsis nres thiab tseem kom siab advertising nqi, nkag mus rau hauv ntau xim uas tau txais kev pab. Thiab novelty yog yuav ib tug zuj zus tooj ntawm cov neeg, raws li nws yuav zoo dua paub. Ntawm no yog lub luag hauj lwm ua si xwb tsis advertising, tab sis kuj pom zoo tau txais kev pab mus sim tawm cov khoom. Yog li ntawd, cov chaw tsim tshuaj paus tau txais ntau net profit.

Yuav ua li cas lwm yam khoom realization dab tshwm sim? Nws yog nyob rau ntawm no theem yog feem ntau nyob rau hauv active tawm tsam cov neeg sib tw nkag mus rau. Thiab tuam txab tau txua puas tau txoj kev tshiab ntawm ceev cov neeg muas zaub. Xwb, koj yuav ib nyuag txo tus nqi, cuag lub ntau yam ntawm cov khoom (piv txwv li, anti-dandruff tsuaj zawv plaub hau rau cov txiv neej, rau lub teeb cov plaub hau, thiab lwm yam), los ua ib tug muaj tswv yim advertising, etc.

Khoom lifecycle tas muaj xws li cov theem ntawm kom loj hlob. Nws profit ib tug tsim tau txais los ntawm rov muas khoom los ntawm cov kev pab ntawm cov khoom. Kov yeej los ntawm kev ua lag luam ya suab tsis tau hloov. Cov khoom no muaj yeej ib tug ruaj khov txoj hauj lwm nyob rau hauv kev ua lag luam, nws yog zoo paub rau cov pej xeem. competitors 'tawm tsam muaj me ntsis cawv rau cov kev cai ntawm lub koom haum. Tab sis lub chaw tsim tshuaj paus profits tsis muaj zog, thiab tej zaum kuj yuav pib rau lub caij nplooj zeeg. Nws kuj siv tau ntau yam ntawm txoj kev ua, piv txwv li, mus nrhiav tau ib tug tshiab kev siv rau cov khoom. Advertising tsis muaj ib tug loj ntxim rau cov neeg, raws li cov neeg puag tau tsim. Ua kom cov nqi ib lub tuam txhab muaj peev xwm ua ib tsos rau kev ua lag luam ib tug muaj zog competitor. Nyob rau hauv cov ntaub ntawv no, lub chaw tsim tshuaj paus teev lub siab tshaj plaws txhais tau tias ntawm advertising thiab tab tom nrhiav rau txoj kev tshiab yuav txhim khu tau neeg coob.

Khoom neej voj voog xaus lub caij txom nyem. Rau ntawm no theem nws yog ib qho tseem ceeb los mus txiav txim seb puas yuav ntxiv mus tsim kho kev thov los yog mus rau tshem tawm cov khoom ntawm cov ntau lawm. Nyob rau hauv cov ntaub ntawv ntawm high-nqi ruaj tuskheej cov khoom los ntawm kev ua lag luam. Tab sis yog hais tias tus chaw tsim tshuaj paus pom qhov nyiaj ntawm kev muag khoom yog tseem heev high, nws tseem los pab txhawb qhov kev thov los ntawm inventing tshiab thiab tshiab li le caag.