Cov tswv ntawm online khw muag khoom yog paub tswvyim ntawm "e-commerce", yog li lawv ua cas cia li paub cov lus teb rau lo lus nug «e-commerce - dab tsi nws yog." Tab sis, yog hais tias koj saib nyob rau hauv qhov tseeb, nws pops li ib tug ntau ntawm nuances thiab lub sij hawm twg thiaj li raug ib tug dav heev lub ntsiab lus.

E-commerce: yog dab tsi?

Lub dav tswvyim yog raws li nram no: nyob rau hauv lub e-commerce hais txog ib tug tej yam txoj kev ua lag luam, uas muaj lub xam ntawm ib tug xov tooj ntawm haujlwm siv cov ntaub ntawv nyob rau hauv kev ntawm cov khoom los yog kev pab cuam / tej hauj lwm, xws li hauv Internet.

Yog li, nws yog ib yam coj mus muag lw, uas yog tsim los ntawm hluav taws xob txhais tau tias kev sib txuas lus.

E-ua lag luam system (e-commerce system) yog ib hom ntawm technology, uas muab koom lub system hauv qab no nyob rau hauv Internet:

• manufacturers thiab lwm ntawm cov khoom / kev pab cuam - offering network lawv cov khoom rau tej tub lag luam, raws li tau zoo raws li lub txais tos thiab ua ntawm cov neeg txiav txim;
• cov neeg muas zaub (buyers) - nrhiav thiab xaiv rau tus qauv Internet resources ntawm cov khoom thiab cov kev pab cuam ntawm kev txaus siab rau lawv cov nqi thiab kev txiav txim.

Feem ntau qhov no yuav ib Rev ntawm ntug dej rau hluav taws xob kev them nyiaj.

Lub ntsiab Cheebtsam ntawm e-commerce

E-ua lag luam xws li:

• cov lag luam tawm;
• cov ntaub ntawv pauv;
• messaging (ntawm email, fax, cov ntaub ntawv kis tau tus mob los ntawm fax);
• nyiaj hloov;
• hluav taws xob catalogs, txoj kev, lus cam;
• cov ntaub ntawv sau system;
• xov xwm kev pab cuam;
• hluav taws xob ntaub ntawv;
• ntaub ntawv kev pab;
• Siv Internet, thiab lwm yam

Zoo thiab cov kev pab ntawm E-Commerce

Tu siab, txawm nyob rau hauv lub hnub nyoog ntawm siab technology muaj cov neeg uas tswj kom hais tias: "Kuv tsis to taub newfangled e-commerce, yog dab tsi thiab vim li cas nws yuav tsum tau nyob tag nrho? Kuv xum mus ua hauj lwm nyob rau hauv lub qub txoj kev. "

Qhov zoo ces, xws li ib tug unit, thiab yog hais tias lub "dinosaurs" ntawm cov tseem nyob ua ib ke, hais tias lawv ua lawv ua lag ua luam nyob rau hauv lub hauv paus ntsiab lus ntawm "lo lus ntawm lub qhov ncauj" thiab tsuas yog "rau lub" uas tsis tas yuav mus rau hauv virtual qhov chaw. Lub volume ntawm e-commerce yog loj hlob sai heev, raws li cov kev loj hlob ntawm cov neeg siv ntawm e-commerce, uas yog lub tsuas zoo xyuas. Qhov no yog vim muaj ntau zoo thiab cov kev pab:

• significantly txo li thiab transactional (kev muag khoom txiav txim) cov nqi;
• solved teeb meem ntawm lub remoteness ntawm cov neeg muag khoom thiab lub buyer ntawm lub hwv qhov chaw;
• lub tej yam kev mob rau lub tsev lag luam ntawm ib tug ncaj qha kev sis raug zoo ntawm kev ua lag luam koom;
• lub rov tshwm sim ntawm tau nkag mus kawm rau hauv lub ntiaj teb no kev ua lag luam rau me me thiab medium-qhov loj qhov lag luam;
• kev ua lag luam yuav tshab: tag nrho cov neeg trading instantly tau tag nrho cov uas yuav tsum tau cov lus qhia: cov khoom tus nqi, tus me nyuam cov ntsiab lus, kev sib tw npe;
• Ua lag ua luam tawm "los ntawm ntxoov ntxoo": suab daws tau qhov teeb meem ntawm criminalization ntawm kev ua lag luam dab, se avoidance, etc.

E-Commerce platform thiab muaj hauj lwm

Operations yog nqa tawm e-commerce ntawm kev cai lij choj koom haum, ob leeg ntiag tug thiab pej xeem, raws li zoo raws li nyob nruab nrab ntawm corporations thiab cov tib neeg.

Platform rau lub lag luam ntawm e-commerce koom yog, ua ntej ntawm tag nrho cov, online kav khw.

Vim lub hav zoov ntawm cov e-commerce ua lag luam koom siv cov nram qab no ua lag ua luam ua hauj lwm thiab muas:

• cog kev sib tshuam ntawm tej zaum cov neeg muas zaub thiab lwm;
• kev siv ntawm cov hluav taws xob kev pauv ntawm cov ntaub ntawv;
• kev pre thiab post-muag them nyiaj yug rau cov neeg muas zaub uas muas tau cov khoom nyob rau hauv cov khw hauv internet (los ntawm cov yam ntxwv ntawm cov khoom los yog cov kev pab cuam, kev khiav hauj lwm cov lus qhia, xaus nrog lub tswv yim thiab neeg tawm tswv yim);
• ua los ntawm kev muag khoom los ntawm cov khoom / kev pab cuam / tej hauj lwm;
• Hauv kev them nyiaj ntawm purchase (los ntawm hluav taws xob hloov lwm lub tsev ntawm nyiaj txiag los ntawm lub tsev txhab nyiaj);
• tus me nyuam ntawm cov khoom tswj, nrog rau cov buyer;
• Management raws li txoj cai ntawm daim ntawv sau npe thiab kev pab.

Scope ntawm daim ntawv thov ntawm e-commerce

Liaj teb ntawm kev ua si nyob rau hauv uas lub e-commerce, yog heev ntau haiv neeg:

• Internet Marketing;
• online kav khw;
• lag luam ua hauj lwm, uas muaj xws li qhov kev txiav txim ntawm cov khoom (los yog cov kev pab cuam), nws npaj thiab kev them nqi;
• Kev koom tes ob peb tuam txhab uas muag nyob rau hauv ib tug website;
• Ua lag ua luam Administration Organization (tax, kev lis kev cai software, concessions, etc ...);
• accounting;
• tsheb thauj mus los thiab logistics;
• tswv yim los ntawm cov neeg muas zaub, xyuas.

Hwv theem ntawm e-commerce

E-ua lag luam yog nqa tawm nyob rau nram qab no theem:

• regional;
• lub teb chaws;
• International.

Lub ntsiab sib txawv hauv lub koom haum ntawm ua lag ua luam ua hauj lwm ntawm txhua tus ntawm cov theem yog tsis nyob rau hauv lub hauj ntsiab lus (vim hais tias e-commerce yog nqa nyob rau hauv Internet, thiab yog lub ntiaj teb no nyob rau hauv cov xwm), thiab rau tsoom fwm.

Nyob rau lub teb chaws kev ua lag luam (li opposed rau hauv) los mus siv ib tug e-commerce system yog dog dig nyuab dua. Qhov no yog vim qhov sib txawv nyob rau hauv lub taxation system, accounting, kev lis kev cai tes num ua, tus tsim ntawm txawv teb chaws.

Qeb e-commerce

Qhov no qeb ntawm ua lag ua luam yuav tsum tau muab faib mus rau hauv 4 hom e-commerce:

• ua lag ua luam-yuav-ua lag ua luam (ua lag ua luam rau ua lag ua luam);
• ua lag ua luam-rau-neeg (ua lag ua luam tau txais kev pab);
• ua lag ua luam-rau-thawj coj (ua lag ua luam Administration);
• neeg-rau-thawj coj (cov neeg siv thiab tswj).

Piv txwv li, xa mus rau "ua lag ua luam rau ua lag ua luam" yog tuam txhab uas muag uas siv cov Internet mus nqa tawm kev txiav txim rau lwm tus, uas tau txais thiab invoicing ntawm thiab kev them nyiaj.

Hom "ua lag ua luam rau cov neeg siv" - yog cov txheej txheem hauv internet khw rau cov tib neeg, nyob rau hauv lwm yam lus, nws sawv cev rau e-retailers. Nws yuav tsum tau muab sau tseg tias qhov no yog feem ntau ntau hom kev lag luam tam sim no.

By xa mus rau "ua lag ua luam thawj coj" xws li muaj tag nrho cov ua hauj lwm nqa tawm ntawm cov chaw thiab tsoom fwv cov koom haum. Nyob rau hauv Russia, lub clearest piv txwv yog lub site ntawm cov nyiaj ua se pab (qhia tau ntawm ib tug hluav taws xob pauv) los yog lub websites ntawm pej xeem ceev thiab tendering.

Saib "neeg siv thiab tswj" tsuas pib yuav kis tau: nws yog tag nrho cov muas nqa tawm ntawm cov tib neeg thiab tsoom fwv cov koom haum. Paub nyob rau hauv Lavxias teb sab kev pab cuam ntawm "Hauv Government" los yog "portal ntawm pej xeem cov kev pab cuam", piv txwv li.

Yog li, peb tau pom cov tswv yim ntawm e-commerce, nws yog, uas thiab qhov tseem ceeb lam.

ePN li ib qho piv txwv ntawm ib tug zoo e-commerce

Ib qho ntawm feem nto moo thiab nrov nyob rau hauv Russia cov piv txwv ntawm e-commerce yog-Commerce ib tug e Partners lub Network (EPN).

ePN yog ib qho advertising platform uas combines ib tug ntau yam ntawm affiliate cov kev pab cuam ntawm ib co ntawm cov loj tshaj plaws e-commerce tej yaam num (xws li, eBay, AliExpress).

Tsav lag luam yog cov txheej txheem ntawm raws li nram no:

• tej webmaster (nws yuav ua tau ib tug blogger los yog lwm yam tswv ntawm koj tus kheej web page) yog kaw nyob rau hauv lub system;
• txais nws tus kheej link;
• Nws hais ib tug tshwj xeeb code rau lawv cov web page - yog ib tug hauj lwm khub ntawm lub advertising e-Commerce Partners Network;
• nram qab no lub hloov dua siab tshiab ntawm qhov chaw;
• khwv ib feem pua ntawm txhua txhua yuav koj qhov chaw qhua xa los los ntawm cov affiliate link.

WP e-Commerce

Ib tug loj tus naj npawb ntawm cov neeg yog tam sim no ntse rau e-commerce nyob rau hauv thawj qhov chaw vim hais tias ntawm lub siab xav los tsim koj tus kheej web site, ib tug tshwj xeeb hauv internet khw rau qhov muag ntawm lawv tus kheej cov khoom. Yuav kom tau raws li qhov loj hlob coob, developers tau feeb meej nyob rau hauv kev tsim e-commerce template (template e-commerce). Yuav ua li cas nws yog suav tias yog hauv qab no.

Ib tug xws li piv txwv yog ib tug template WordPress e-lag luam. Nws yog ib tug yuav khoom lub tawb nqa khoom plugin rau WordPress (ib qho ntawm feem nrov ntsiab lus tswj systems), npaj feem rau cov creation thiab cov koom haum ntawm blogs). Tshab plaws dawb thiab tso cai rau cov neeg tuaj xyuas yuav ua rau kev yuav khoom nyob rau ntawm lub website.

Nyob rau hauv lwm yam lus, qhov no plugin tso cai rau koj los ua ib tug nyob hauv internet khw (raws li nyob rau hauv WordPress). Qhov no plug-nyob rau hauv e-commerce muaj tag nrho cov tsim nyog cov cuab yeej, cov chaw thiab cov kev xaiv uas muaj feem rau kev kawm xav tau kev pab.