Yuav ua li cas yog muag? Muag khoom ntawm cov khoom. muag nqi

Muaj coob tus neeg ntseeg tau hais tias ib tug zoo neeg muag khoom tsis muaj teeb meem dab tsi nws yog trading, tab sis nyob rau hauv qhov tseeb nws feem ntau hloov tawm hais tias lub khoom khoom strife. Nyob ntawm seb lub hom ntawm kev muag khoom manager yuav tsum muaj ib tug txawv kiag li koj tus kheej zoo. Yuav kom to taub dab tsi tshwm sim cov kev txawv no, nws yog tsim nyog los delve rau hauv lub ntsiab txhais ntawm "muag" thiab tshawb tag nrho cov ntaub ntawv thiab kev sib nrauj ntawm no nyuaj ua hauj lwm.

Cov neeg muag khoom ua hauj lwm nyob rau hauv cov huab hwm coj neeg ua lag luam, xws li cov sprinters uas demand ceev ntawm kev txiav txim, thiab lawv muaj pes tsawg, thaum neeg muag khoom pab neeg yog ntau npaum li cas ib qho tseem ceeb los mus tsim cov long-term kev sib raug zoo ntawm kev ntseeg siab nrog rau lub aim ntawm maximizing profits.

Yuav ua li cas yog muag?

Nyob rau hauv essence ntawm lub managerial thiab economic tswv yim nws tseem ceeb heev kom to taub, vim hais tias ntawm cov kev nkag siab ntawm cov xwm thiab theem ntawm kev siv thiab tus nqi nyob. Muaj ntau cov kws txawj xav qhov nram qab no txhais: Kev muag khoom - ib tug complex ntawm kev ntsuas nyob rau hauv los rau hauv lub zeem muag ntawm lub ntiaj teb no neeg rau tsim nyob rau hauv nws lub siab thiab tus cwj pwm txawv xav tau rau ib tug tej khoom, uas nws yuav tau txais dua nws cov nyiaj txiag pab. Qhov siab tshaj plaws cov neeg pab thiab cov nyiaj ntawm cov neeg muag khoom yog kom ua tau tiav.

Li cas rau cov B2B?

Txo B2B muaj English paus: lag ua luam mus ua lag ua luam, thiab qhia qhov xwm ntawm tus economic thiab qhia cawv ntawm kev cai lij choj chaw. Lub literal translation - ua lag ua luam rau ua lag ua luam. Yuav ua li cas yog muag B2B? Qhov no yog ib lub lag luam ya nyob qhov twg kev muag khoom tsis teem nyob rau thaum xaus neeg siv, thiab lwm yam ua lag ua luam. Uas yog, nyob rau hauv lub generalized daim ntawv ntawm lub sij hawm B2B tau raws li tag nrho cov ntaub ntawv ntawm cov kev ua si, cov neeg muaj kev cai lij choj chaw.

Yuav ua li cas yog B2C Marketing?

Thaum pom tias lub essence ntawm lub lag luam ntawm muag, nws yog lub sij hawm mus nrhiav seb yog dab tsi qhov muag ntawm B2C. Lub sij hawm no kuj borrowed los ntawm lus Askiv: ua lag ua luam kom Consumer, thiab nruab nrab yog ib daim ntawv ntawm cov lag luam tawm los ntawm tib neeg muag khoom rau thaum xaus neeg siv. Lub literal translation - ua lag ua luam rau cov neeg siv. Qhov no saib tso cai muag khoom rau kev ua lag ua luam nrog qhov tsawg tshaj plaws intermediaries, uas ua rau yus muaj zog profitability. Nyob rau hauv kev sib raug zoo system ua rau ib tug "ua lag ua luam neeg". Cias muab, nws yog qhov muag ntawm cov khoom thiab cov kev pab cuam ncaj qha mus rau thaum xaus ntawm lawv cov neeg siv.

Tam sim no koj yuav tsum txiav txim seb tus yam ntxwv tseem ceeb ntawm cov ob fundamentally sib txawv ntaub ntawv ntawm ua lag ua luam muag khoom.

txawv tagnrho

Direct muag khoom rau cov kev pab yog feem ntau yog rau ib yam nyiaj txiag uas yog yuav siv sij hawm rau cov neeg. Nws txwv yuav qhia raws li tus nqi ntawm cov nyiaj ntsuab nyob rau hauv lub hnab tshos ntawm tus neeg. Ua lag luam kuj muaj nyob rau ntawm lawv pov tseg ib tug loj npaum li cas neeg cov nyiaj, uas yog tsuas los ntawm qhov loj ntawm lub turnover ntawm lub koom haum. Muag khoom ua lag ua luam yog tsis cais, thiab pua pua los yog txhiab ntawm daim. Yog li ntawd, yuav ib lub tsheb rau qhov nruab nrab neeg - yog ib cov kev tshwm sim uas tau tshwm sim xwb ib ob peb lub sij hawm nyob rau hauv nws lub neej, thaum lub sij hawm businessman neeg lub hom phiaj peev xwm yuav dozens ntawm lawv, thiab kev siv nyiaj nyob rau tib lub sij hawm yuav tsis tau hnov li cas.

buyers professionalism

Businessmen yog kev buyers, uas yog tag nrho paub ntawm daim ntawv qhia, uas yuav siv tau los ntawm lawv cov purchase, tag nrho nws cov pros thiab cons. Nyob rau hauv tas li ntawd, tej zaum lawv yuav sab laj nrog cov neeg sab nraud cov kws txawj. Thaum txiav txim siab los yuav, tus tswv tsev twb paub cov kev tsis ntawm cov khoom, uas yog cov feem ntau tsim kev daws teeb meem rau lawv ua lag ua luam xav tau kev pab. Tau txais kev pab ntawm cov neeg muaj peev xwm tsis muaj ib tug loj kev nthuav qhia, piv txwv li, hais txog lub tsev neeg thiab cov nyob rau hauv cov kev xaiv cia siab rau cov lus ntawm ib tug kev muag khoom pab.

Cov kev complexity ntawm cov khoom

Muag khoom ntawm cov khoom rau lub lag luam yuav siab complexity ntawm cov khoom nws tus kheej. Yog li ntawd, txhua txhua businessman muaj lub siab xav tau cov lus qhia txog tag nrho cov nuances ntawm complex cov khoom (kev sib txuas lus khoom, cav tov nrog software khoom kab, thiab hais txog. D.), Raws li tau zoo raws li txog tej kev payback thiab profitability ntawm nws siv nyob rau hauv cov kev ua lag ua luam.

Lub duration ntawm lub buying voj voog

Tsis zoo li cov neeg muag khoom, sophisticated khoom rau lub lag luam yog tsis siv sai sai. Lub rooj sib tham nrog tus neeg muag khoom muaj feem ntau nyob rau hauv ob peb ua sawv, tom qab uas lub buyer ntsuas lub pros thiab cons, raws li zoo raws li tau cawm, tom qab uas daim ntawv cog lus yog xaus - raws li ib tug zajlus kom tiav ntawm tus txheej txheem. Piv txwv ntawm ua kom tiav muas, uas yog qhia rau cov neeg siv sellers nyob rau hauv cov neeg mob siv incorrectly.

Buyer tus uas muaj feem yuav theem

Buyers ntawm cov lag luam loj uas muaj feem yuav yog loj dua zoo tib yam tau txais kev pab. Thiab lub tswvyim ntawm kev pheej hmoo yog tsis tsuas cov nqi muab rau cov khoom, tab sis tag nrho cov tau losses thiab profit losses los ntawm tsis yog lag luam los ntawm cov khoom nyob rau hauv lub neej yav tom ntej, kom txog thaum lub hav zoov ntawm cov ua lag ua luam qauv raws li ib tug tag nrho.

Lub luag hauj lwm nyob rau hauv qhov kev txiav txim

Yuav ua li cas yog ib tug kev muag khoom ua lag ua luam? Qhov no yog ib tug yooj yim txoj kev los ntawm tus Secretary thiab mus rau lub luag hauj lwm ua tus tsim nyog kev txiav txim siab nyob rau hauv lub purchase ntawm lub taub hau. Nws yog tsim nyog kom meej meej tias txhua tus ntawm cov interlocutors, thaum txhawb tag nrho cov zoo ntawm tej yam muaj nws cov khoom. Koj muaj peev xwm tsis tau unceremoniously buyer, koj yuav tsum ua tej hom phiaj thiab systematically.

raug thov

Lub complexity ntawm neeg ua hauj lwm muag khoom los ntawm cov khoom rau cov lag luam loj hais tias nws xav tau kev pab los xam tsis tau tsuas yog qhov kev thov rau lawv tus kheej cov khoom, tab sis kuj los saib xyuas qhov hais txog kev lag luam. Thov kev pab los ntawm lub lag luam yog ncaj qha proportional rau qhov kev thov rau lawv kawg khoom. Thiab txoj kev tshawb no ntawm cov tub los ntxhais thiab muaj hnub nyoog qauv ntawm cov kev pab (xws li lub koom haum rau pej xeem muag khoom) yog tsis nyob rau hauv txhua txoj kev tau xwb.

Lub sib thooj sib txuas lus ntawm neeg muag khoom thiab buyer

Muag Manager ntawm cov khoom rau lub lag luam feem ntau ua ib tug tsis tu ncua ntawm cov neeg lub chaw ua haujlwm. Txawm li cas los, txawm tom qab lub kos npe rau ntawm lub deal thiab cov haujlwm ntawm tus neeg sib txuas lus neeg muag khoom thiab cov neeg qhua tuaj noj mov yog tsis tu ncua. Muag nqi nyob rau hauv cov ntaub ntawv no yog siab, yog li tus neeg saib xyuas ntawm lwm yam uas (tej zaum kuj rau xyoo) tus me nyuam dab, debugging thiab txij nkawm ntawm cov khoom. Nyob rau hauv tas li ntawd, tom qab tus loj muag khoom daim ntawv cog lus ntawm ob sab yog nyob rau hauv ib co degree ntawm ua lag ua luam uas qhia lawv cov hauj lwm rau txhua lwm yam.