Pricing txoj cai. Yuav ua li cas yog cov npoo trading?

Yuav ua li cas retailers kom nqi rau lawv cov khoom? Yuav ua li cas yog cov npoo thiab paj tau paj? Cov lus nug yog kev txhawj xeeb, thiab cov neeg siv thiab ua lag ua luam beginners.

Kom meej meej to taub hais tias qhov no paj tau paj mus pauv, yog yuam ua hauj lwm rau cov neeg uas yuav qhib ib tug neeg muag khw. Lub tswvyim ntawm cov npoo thiab paj tau paj sib txawv, txawm hais tias nyob nruab nrab ntawm lawv muaj ib tug cuab kev twb kev txuas. Paj tau paj qhia ntau npaum li cas nyiaj theem txhua nyiaj ua lag luam nyob rau hauv lub purchase ntawm cov khoom duas. Ib tug paj tau paj mis yog - tau them / (100 + ntxiv xwb), qhia tau hais tias yuav ua li cas profits los ntawm ib daus las twg ntawm kev muag khoom. Yog li ntawd yog dab tsi yog yuav tsum tau ua los ntawm txhim kho ib tug los yog lwm yam paj tau paj rau cov khoom, tshwj tsis yog rau cov hais tsis zoo "yuav tsum tau cov nyiaj"?

Kev sib tw thiab pricing zoo

Yog hais tias kev sib tw nyob rau hauv kev ua lag luam yog heev siab heev, nws yog, ntawm nws tus kheej, tus neeg siv xaiv lub khw uas tus nqi qis tshaj, li ntawd, los ntawm cov kev xyuas ntawm cov neeg sib tw teem kwv yees li tib yam nqi rau cov khoom.

Nyob rau hauv cov kev lag luam, qhov twg cov duab teeb meem, raws li txoj cai los yog kev pab, tus nqi ntawm cov khoom yuav sib txawv ho. Qhov no, piv txwv li, khw muag khoom noj cov khoom muaj npe khaub ncaws, khw, khw ntawm lub tsev khoom siv thiab electronics thiab thiaj li nyob. Lub vam meej cleverly theej los ntawm competing tuam txhab uas muag, yog li retailers nrhiav nyob rau hauv tej txoj kev kuaj tawm los ntawm cov kev sib tw, muaj mus ntxiv rau evolve nyob rau hauv cov nqe lus ntawm kev pab cuam, muab kev pab ntxiv thiab khoom, muaj ib txwm "piav qhia txog" mus rau lub buyer vim li cas nws yuav tsum tau them ntau thiab hais tias ua rau tus neeg muas zaub los ntawm lub khw los yog cov qhua no yog lub tsev noj mov tshwj xeeb. Thiab nws yog kiag li tsis txaus vague lus hais tias "peb yog ua hauj lwm nyob rau hauv lub hwm ya."

Nqi pricing txoj kev

Ib tug kev xaiv pricing txoj cai ntawm lub tuam txhab - yog nqi raws li nyob rau hauv tus nqi ntawm ntau lawm. Nqe no mus kom ze yuav tsum them tag nrho cov nqi thiab muaj xws li ib tug profit npoo. Qhov no mus kom ze yog tau yog hais tias muaj yog tsis muaj tag nrho cov kev sib tw nyob rau hauv no ya ntawm lub lag luam, Yog hais tias cov khoom yog tsis ib tug khoom muag ntawm txhua txhua hnub thov thiab lub buyer yuav tsis pom qhov kev nce rau hauv tus nqi, yog tias lub hom phiaj yog kom sai thiab tsis muaj tsis tau tshem ntawm tshaj cov khoom. Heev zoo nrog rau qhov no mus kom ze rau lub xam ntawm tus nqi nws yuav tsum tau to taub hais tias xws li ib tug paj tau paj nyob rau hauv cov lag luam tawm uas yog cov nqi ntawm ntau lawm, uas yog nyob rau enterprise nqi txuam nrog qhov muag thiab nce qib ntawm cov khoom rau lub lag luam.

Pricing raws li nyob rau hauv cov neeg muaj nuj nqis

Nyob rau hauv no mus kom ze, siv tus txhais lus los ntawm cov nqi nyob rau hauv cov nqe lus txog kev lagluam. Cov khoom no yog muaj nqis npaum li ntawd, rau ntau npaum li cas nws yog npaj mus yuav. Nws thov lub tswv yim no mus rau lub ciaj uas muag nrog inelastic thov. Qhov no teev cov margins nyob rau hauv khw muag khoom nyob rau hauv cov lag luam tawm hniav nyiaj hniav kub, kos duab, designer khaub ncaws, accessories thiab lwm yam raws li txoj cai. Los yog tej zaum nws yuav khoom rau cov neeg pluag. Nyob rau hauv no ya, thov kuj inelastic, raws li cov Pensioner yuav tsis them ntau, txawm tias koj txhim kho qhov zoo ntawm cov khoom los yog kev pab cuam nyob rau hauv ib tug kav. Nrog cov ntsiab txhais ntawm lub hom phiaj cov neeg tuaj saib, nws xav tau kev pab thiab moods ntawm no lub tswv yim yuav ua tau zoo heev. Cov buyer tsis xav hais tias xws li ib tug paj tau paj nyob rau hauv cov lag luam tawm thiab dab tsi nws yuav tsum tau, yog hais tias tus neeg muag khoom muaj nyob rau hauv lub tsim nyog levers rau feem xyuam rau txoj kev pab.

Tsis muaj pricing txoj cai

Yog hais tias lub khw nqi hloov ib yam nkaus thiab feem ntau, lub buyer vim foul ua si thiab tej zaum yuav tsis rov qab. Lub system ntawm nyiaj tshwj xeeb, nyiaj cheb yuav tsum tau kiag li kom meej rau cov neeg muas zaub thiab khw neeg, txwv tsis pub nws yuav zoo li sim rau yam thiab dag.

Yuav tsum tsis txhob yuav tsim txom nyiaj cheb. Thaum kawg, qhov no tej zaum yuav ua rau lub fact tias tsis muaj nyiaj txaus rau cov purchase ntawm cov khoom. Qhov no yuam kev feem ntau ua rau lub cov tuaj tshiab tsis kuj to taub dab tsi lub paj tau paj trading. Nws yog tau hais tias ib tug txaus dlej turnover ntawm NW nyuam qhuav them rau nws tus kheej (zoo, yog tias koj them rau).

Tsis muaj khoom los yog accountant yuav tsis muab nqi. Tus thawj tsis paub dab tsi txog tus nqi ntawm lub thib ob - tus muab tso rau ntawm ib tug buyer thiab ib tug portrait.

Dhau heev neeg cov lus nug txog vim li cas thiaj kim - nws yog ib lub teeb liab khuam li thiab qeb managers. Nqe yog tsis raug "rau hmoov zoo", nws yuav tsum tau kev txaus cai. Tus neeg muag khoom yuav tsum tau qhia rau lub buyer yog vim li cas qhov no loaf tshwj xeeb thiab yog vim li cas nws yog kim kim dua cov ces kaum. Yog hais tias xws li ib tug kev tshawb no yog tsis tau, ces tus nqi yuav tau raug muab txo. Upscale marketer - ib tug txawj ntse ntxias meej pem tau txais kev pab.

Qhov zoo tshaj plaws mus kom ze rau pricing

Qhov tseeb mus kom ze rau pricing yog tau nrog ib tug to taub txog dab tsi yog muaj nyob rau hauv tus nqi ntawm cov khoom, yog dab tsi nqi yuav ua tau raws li tsawg li sai tau, li cas thiab lub buyer yog kam them (tsis yog txhua txhua, tab sis ib tug qhob tus neeg sawv cev ntawm lub hom phiaj cov neeg tuaj saib). Nws yuav tsum lossi yuav nqa tawm tsom xam ntawm lub tw ib puag ncig, txhais margins nyob rau hauv lub khw muag khoom ua lag luam ntawm zoo xws li cov khoom.