Luv nqi - nws yog yooj yim: ib tug ob peb lub tswv yim rau li cas koj ua lag ua luam

Muaj ntau niaj hnub khoom nrhiav tau lawv tau txais kev pab los ntawm kev lag luam kev siv zog. Advertising - ib tug centuries-laus kev, nws yog ib qhov nyuaj mus nrhiav kom tau lub caij nyoog hnub nws tshwm sim. Txawm li cas los, ua li pib coj zoo lawm nyob rau hauv lub lig puv 19 xyoo pua vim Industrialization thiab cov emergence ntawm ntau lawm nyob rau hauv feem ntau tsim lub teb chaws. Nws yog ib qho tseem ceeb heev ib feem ntawm lub pricing zoo, thiab lawv muaj xws li nyiaj cheb. Tej kev zuj zus muag khoom yog tsis yog lub feem ntau ancient thiab sawv yuav luag nrog lub advent ntawm cov lag luam tawm. Luv nqi - qhov no yog qhov nyuaj advertising khoom.

lus yooj yim

Luv nqi - ib tug txo nyob rau hauv tus nqi ntawm ib yam khoom, kev pab cuam los yog kev ua hauj lwm, tiam sis feem ntau nrog preservation ntawm profitability los yog rov qab mus rau lub xoom (txo tsis). Nws yog siv los tsim kho kev thov thiab nce muag khoom. Feem ntau nyiaj cheb qhia nyob rau hauv lub advertising ntawm cov khoom los yog, piv txwv li, tsev muag khoom noj. Raws li ib tug txoj cai, lawv yuav tsum tau ntsia thiab muab tshem tawm ob peb lub sij hawm ib hnub twg, tab sis nyob rau hauv qhov tseeb yog tus nqi hloov nyob rau hauv ob qho tib si qhia. Heev feem ntau, cov nyiaj cheb yog siv nyob rau hauv tsev muag khoom noj khw muag khoom noj, mus tsim kho kev thov ntawm txawv sij hawm ntawm ib hnub los yog hnub ntawm lub lim tiam. Nyob rau hauv cov nqe lus ntawm nyiaj txiag nws tsis muaj feem xyuam nws tus cwj pwm yog feem ntau kaw xwb cov purchase price, raws li zoo raws li lub resulting profits. Nyob rau hauv kev, cov stocks, nrog txo nqi qhov txhia chaw ib ncig ntawm peb, xws li nyiaj cheb nyob rau hauv supermarkets los yog cafes.

pricing

Yog hais tias koj delve rau hauv marketing nws, peb muaj peev xwm paub qhov txawv ib tug xov tooj ntawm txawv pricing tswv yim. Tom ntej no yuav tsum tau teev tseg yog cov uas ncaj qha mus txog nrog nyiaj cheb:

• Zawv zawg, ntog nqi - ib tug gradual poob nyob rau hauv khoom nqi, los npog ib tug ntau dua kev sib koom ua lag luam, nws tso cai rau koj mus khwv tau ntxiv cov nyiaj khwv tom qab lub ntsiab muag khoom
• Lub preferential nqi nyob rau hauv relation mus competitors - ib tug zoo txoj kev uas yuav ua rau cov neeg muas zaub los yog nyiam neeg muas zaub tshiab. Peb yuav tsum tau mus optimize cov nqi nyob rau hauv xws li ib tug txoj kev hais tias tus nqi yog qis tshaj li lwm lub npe
• Ntau yam zoo nyob rau hauv tus nqi ntawm lwm yam khoom - ib tug zoo txoj kev uas yuav ua tau ntau profit ntawm cov nuj nqis ntawm ntau dua tus nqi rau cov khoom thiab txuam poob nyob rau hauv lub ntsiab, piv txwv li, nyiaj cheb nyob rau pas txhuam hniav compensated kim tshuaj txhuam hniav.

tswv yim

Qhov tseem txheej thaum ub, tiam sis, li ntawd xwb, txoj kev - yog lub tsev lag luam ntawm txhob txwm siab nqi rau yeej tus nqi lossis thiab nws tom poob nrog lo lus "luv nqi". Qhov no yog heev nyob rau hauv ntau department stores, neeg electronics khw muag khoom noj thiab supermarkets. Nws yuav ua hauj lwm nyob rau hauv ib tug me me khw, tab sis muab lub siab permeability thiab cov loj txaus ntawm cov neeg muas zaub.

Luv nqi feem pua. Nyob rau hauv Feem ntau, nws yuav ua tau ib yam, nyob ntawm seb tus thawj nqi. Tsis muaj leej twg tsis pub ua tsawg dua qub thiab 1%, thiab 99%, uas, los ntawm txoj kev, yuav nyiam ib tug ntau ntawm cov xim thiab yuav tau txais ib tug zoo advertising phiaj los nqis tes, tab sis xav ua nrog lub siab, raws li tej zaum nws yuav hem deb tau txais kev pab. Cov feem ntau variants ntawm 10-25%, koj feem ntau tuaj nyob xws nyiaj cheb nyob rau hauv supermarkets.

Nyob rau hauv Feem ntau, nws yog zoo dua tsis mus rau sau lub luv nqi feem pua, raws li qhov no yuav ua rau nws nyuaj rau kwv yees tus nqi lub buyer thiab ua kav khw dawm nyob rau hauv lej dlaws teeb meem. Tab sis xws li yog tsis heev qab ntxiag mus rau koj cov neeg muas zaub. Nyob rau hauv cov ntaub ntawv no, muaj tsawg kawg yog sau qhov txawv hais tias ib tug buyer yuav cawm tau.

Pub muab kwv yees tus nqi. Cov zauv yog ib qho tseem ceeb, tshwj xeeb tshaj yog thaum nws tawm los rau nyiaj cheb. Buyers zoo li cas rau cov neeg muag khoom tsim lub caij nyoog nqi rau cov khoom, piv txwv li, 793 rubles 35 kopecks tshaj 794 los yog 792. Nyob rau hauv lub caij nyoog kawg no cov ntaub ntawv, tus nqi yog tsawg dua. Txawm li cas los, nyob rau hauv ib qhov teeb meem uas muaj ntau tshaj lub caij nyoog npaum li cas ntawm tus neeg qhov kev xav hais tias tus neeg muag khoom ua tib zoo tsom xam cov nqi thiab cov nuj nqis txuam nrog rau lawm los yog muab faib rau cov khoom.

Lwm txoj kev - ib tug cuaj. Nws ua hauj lwm zoo nrog kim khoom, xws li cov neeg electronics. TV muaj nqis 10,000 kam mus yuav dua 9.999. Ntxiv mus, nws yuav nqi yog sib npaug zos rau 7000, thiab tus thawj nqi luv nqi mus rau 14 000. Cov buyer yog yooj yim los mus txais lub thawj tug lej nyob rau hauv tus nqi, thiab tsim ib tug nkag siab ntawm kev khwv nyiaj txiag thiab inflate yog hais tias tus thawj nqe, cov khoom yuav mus sai.

Luv nqi nyob rau lub verge ntawm profitability, rau xoom los yog txawm tsis zoo. Yog vim li cas? Tej nplua - nws yog ib txoj kev zoo rau dawb li cia rhawv los nyob rau hauv lwm yam khoom. Nws tshwm sim, thiab feem ntau heev, tshwj xeeb tshaj yog rau cov producers thiab tsis nyob rau hauv lub khw. Rau cov neeg siv, qhov no yog ib txoj kev zoo rau cheaply yuav qhov tsim nyog, thiab rau cov neeg muag khoom - tsis tsawg kawg yog ib txoj kev zoo uas yuav tau tshem ntawm tshaj lawm, kev txo los yog txawm npog tau losses.

luv nqi coupons

Nws muaj peev xwm yuav qhia tau raws li ib tug nyias muaj nyias ib pab pawg neeg, vim qhov no yog tsis yog ib tug yuav txo tau nyob rau hauv tus nqi, thiab tag nrho cov advertising phiaj los nqis tes. Xws li ib tug txoj kev - ib tug zoo txoj kev uas yuav coj ntau cov neeg muas zaub. Muaj tag nrho cov kev pab cuam, muag cov coupons, lawv profit ib muag nyiaj cheb. Raws li ib tug tshwm sim, tus neeg muas zaub yuav tau txais cov khoom, thiab rau ib nrab ntawm cov nqi. Txawm li cas los, nrog rau ib buyer, feem ntau yuav, yuav tuaj ntau lwm tus neeg. Nyob rau hauv tas li ntawd, ib tug tsis tshua neeg tsis nyiam yuav tau txais ib lub tsev Xev rau ib tug luv nqi. Qhov no yuav tsub kev muag khoom thiab cov neeg muab siab npuab.