Khoom tis raws, los yog koj mus txog koj cov khoom rau tus neeg

Niaj hnub no, lub tsev system thiab tis raws yog ib feem ntawm txoj kev loj hlob lub tswv yim ntawm tej lub tuam txhab, cia nws mus nthuav nws kev lag luam, kom cov neeg puag, ua rau kom cov competitiveness ntawm lawv cov khoom. Nyob rau hauv no hais txog, cov kev siv lub tuam txhab uas zoo yuav tsum coj mus rau hauv tus account lub system.

tovarodvizhenija li system yog ib tug complex txheej txheem rau lub zog ntawm cov khoom, uas muaj xws li cov ntsiab xws li ordering, cia, tswj ntawm tus nqi ntawm cov khoom nyob rau hauv Tshuag, tsheb thauj mus los. Nyob rau tib lub sij hawm, lub tuam txhab yuav tsum tau siv raws li nyob hauv cov kev pab cuam, thiab koom nrog rau cov neeg sab nraud rau qhov kev siv ntawm lub tsev system.

khoom tis raws - yog ib tug tseem ceeb ib feem ntawm lub lag luam txoj cai ntawm lub tuam txhab. Nyob rau uas raws lub tuam txhab xaiv rau nws tus kheej txoj kev vam meej ntawm nws cov khoom rau lub lag luam, thiab, ntawm chav kawm, cov nyiaj tau los ntawm lub tuam txhab.

Yog li ntawd, cia lub tsom xam nyob rau hauv kom meej qhov xwm thiab hom ntawm cov khoom tis raws.

khoom tis raws yog ib txoj kev nyob rau hauv uas muaj yog lub cev muaj zog ntawm cov khoom los ntawm tsim kom kawg neeg. Nyob rau hauv lub kawg neeg ntawm cov khoom yog ib tug neeg siv cov khoom rau lawv tus kheej xav tau kev pab. Nyob rau lwm cov tes, raws ntawm khoom - nws tseem yog ib txoj kev uas tus me nyuam txoj kev los ntawm cov khoom tau txais kev pab. Tsis tas li ntawd, qhov no lub sij hawm yuav yog ib tug ua ke ntawm lub cev thiab kev cai lij choj cov neeg uas yog intermediaries nyob rau hauv cov khoom.

Nyob ntawm seb nws complexity thiab cov qauv, cov khoom tis raws yuav tau muab faib mus rau hauv 3 lub ntsiab hom: direct, indirect thiab mixed.

Nyob rau hauv cov ntaub ntawv ntawm ncaj qha raws ntawm khoom khoom ncaj qha nkag los ntawm lub chaw tsim tshuaj paus mus rau thaum xaus neeg siv. Nyob rau hauv xws li ib tug tswvyim, uas yog tsis muab kev koom tes los xij kev sib kho. Uas yog, cov saw hlau zog ntawm cov khoom yog heev yooj yooj yim thiab zoo li no: lub chaw tsim tshuaj paus - qhov kawg neeg. Thaum uas siv cov ncaj channel khoom faib tag nrho cov kev khiav dej num rau lub zog ntawm cov khoom thiab lawv muag yuav siv sij hawm nws tus kheej nws tsim kom muaj.

Direct raws ntawm khoom kev, feem ntau siv thaum marketing tej khoom raws li sophisticated raug cov khoom, los yog nyob rau hauv qhuav ntawm khoom muag los yog cov kev pab cuam rau ib tug txog kev txiav txim.

Tus tom ntej hom ntawm cov khoom tis raws yog ntau - yog indirect raws. Nyob rau hauv cov ntaub ntawv no, lub chaw tsim tshuaj paus tsis txhob xav hais tias lub zog ntawm cov me nyuam ntawm cov khoom rau zaum kawg tau txais kev pab. Lub tswvyim ntawm lub zog ntawm cov khoom yog nyuab. Nws ntxiv ib tug tshiab lub caij - tus Neeg Nruab Nrab (s), piv txwv li, cov saw hlau no yog raws li nram no: tsim - tus Neeg Nruab Nrab (s) - zaum kawg neeg. Raws li intermediaries ua tswv lag luam, distributors, kab mob, khw muag khoom intermediaries. Chaw tsim tshuaj paus Ntawm cov hoob kawm, poob ncaj kev sib txuas lus nrog tus neeg ntawm lawv cov khoom, tab sis kev siv ntawm xws li ib tug channel muab ib tug ntshiab kom zoo dua - kev ua lag luam expansion thiab ntau dua efficiency nyob rau hauv kev muag khoom. Ua tsaug rau nws kev sib txuas thiab Scope ntawm cov kev ua lag luam wholesale thiab cov khw muag intermediaries muab ib tug broad khoom muaj, thiab coj nws mus rau lub hom phiaj ciaj uas muag. Chaw tsim tshuaj paus, tab sis yog poob ib co ntawm lawv profits rau cov kev pab ntawm intermediaries, txawm li cas los, yog ib tug khiav vim hais tias nws cawm lawv tus kheej lub sij hawm thiab cov kev pab. ua lag luam rau nws cov khoom txhab mus xws li ib qhov kawg hais tias yuav tau muaj rau cov chaw tsim tshuaj paus, yog hais tias nws ua nyob rau hauv kev ua lag luam nyob ib leeg.

Cov yav tas hom ntawm cov khoom faib rau cov channel - tov - combines ntsiab ntawm thawj ob lub raws.

Ib qho tseem ceeb mob rau cov hauj lwm zoo ntawm cov siv khoom tis raws - yog qhov tsawg kawg nkaus tus nqi ntawm cov neeg muag khoom thiab raws sij hawm tus me nyuam ntawm cov khoom rau lub lag luam. Raws li ib tug tshwm sim, koj yuav cuag kev kawm zoo.