Kev Lag Kev Luam rau cov neeg siv cov khoom

Qhov no scientific kev qhuab qhia raws li nyob rau hauv MERCHANDISING, yog pojniam hu ua lub tsim, muaj ntau ntau cov txawj nyob rau hauv cov kos duab. Wb tham txog cov kev qhia tswj ntawm no science.

Theoretical cov me nyuam yaus ntawm nyob rau hauv MERCHANDISING muaj xws li ob yooj yim lub tswv yim: tus ntau lawm thiab muag khoom, thiab lub tswv yim ib feem ncaj qha txuas cov ob lo lus, xws li "muag khoom". Cov khoom siv kuj muab faib rau tej zaub mov thiab uas tsis yog-zaub mov. Kev Lag Kev Luam rau cov neeg siv cov khoom (raws li kws txawj) - lub feem ntau nyuaj rau kawm lub npe, xav txog nws.

Tsis yog khoom noj khoom - yog khoom uas yog ua ke nrog txhua lwm yam los ntawm ob peb qho nta: nyob rau hauv uas rau cov uas lawv yog npaj, nyob rau cov ntaub ntawv los ntawm qhov uas lawv ua, thiab rau cov kev khiav dej num yuav tsum tau ua.

Muaj ob classifications ntawm tsis yog khoom noj:

1. Nyob rau hauv relation mus rau theem ntawm cov kev lag luam:

• Cov khoom muaj feem xyuam rau lub teeb kev lag luam - nws yog nkawm khau, fabrics, knitwear, plaub;
• khoom cai thiab tsev neeg (qhov no tsis siv rau cov khoom ntawm lub teeb kev lag luam) - yog cov tais diav, khoom siv, rooj tog zaum, cov cuab yeej, cov khoom ua si, cov cav tov.

2. Nyob rau hauv lub nyob rau hauv lub general yam ntxwv ntawm cov khoom:

• tsev neeg cov khoom: cov cuab yeej, tais diav, khob, ceramics, yas khoom, tsev neeg tshuaj;
• roj thiab roj khoom;
• Ris tsho thiab khau: tawv tsiaj, plaub, knitwear;
• perfumes thiab tshuaj pleev ib ce: tu thiab hniav;
• hluav taws xob: teeb, ntxuav cov tshuab, tshuab nqus tsev, tub yees;
• kev cai thiab lub zej zog televisions, video khoom, cov koob yees duab, cov phau ntawv, cov khoom ua si;
• hniav nyiaj hniav kub: kub hniav nyiaj hniav kub;
• Cov khoom muaj feem xyuam rau arts and crafts

Kev Lag Kev Luam rau cov neeg siv cov khoom implies txawv kev txawj ntse, lees tias lub siab zoo ntawm cov khoom. Xav txog tej yam ntawm lawv, piv txwv li, lub hauv paus yuav qhov kev xeem ntawm cov rooj tog khoom.

Yog li ntawd, cov neeg nqa tawm lub xeem ntawm cov rooj tog, ua nyob rau hauv raws li cov lus qhia nram qab:

1. Ua qhov kev tshawb fawb ntawm cov ntaub ntawv thiab ib tug kev soj ntsuam ntawm cov khoom nyob rau hauv lub xub ntiag ntawm tsis xws luag, tiav, thiab hais txog.
2. Lub tshwj xeeb xeem lub chaw soj nstuam xyuas lub cev thiab tshuaj cov yam ntxwv ntawm cov muaj pes tsawg leeg ntawm ntoo.
3. Yog hais tias cov rooj tog yog nyob rau hauv kev sib cuag nrog tib neeg lub cev, dej, los yog khoom noj khoom haus, cov tsim muaj kab mob cov txheej txheem.

Kev Lag Kev Luam rau cov neeg siv cov khoom tiag qho kev soj ntsuam ntawm tsim kom zoo nkauj, nws tseem tau cov khoom raws li cov kev ntawm sab ntsuj plig xav tau kev pab ntawm lub buyer. sociological txoj kev yog siv rau qhov kev xeem ntawm no zoo (cov khoom nyob designers).

Ntim khoom - ib qho ntawm lub ntsiab ntsiab lus, uas rov muaj feem xyuam rau cov nyob rau hauv MERCHANDISING uas tsis yog-zaub mov khoom. Cov hauj lwm ntawm txhua lub ntim - nws yog kev tiv thaiv los ntawm cov khoom los ntawm lwm shocks, ya raws thiab fading.

Taus khoom uas ntim rau hauv tshwj xeeb thawv nrog partitions, hluav taws xob - cov rau khoom nyob rau hauv poob siab-absorbing tas, khaub ncaws los ntawm kim fabrics xav tau ib tug lub tsho tiv no khuam khawb ncaws. Perfumes thiab hniav nyiaj hniav kub tau ntim rau hauv artistically tsim tus neeg mob. Lauj kaub tais diav yuav tsum tau ntim rau hauv ntsws zaj duab xis.

Cia tej yam kev mob rau feem ntau ntawm cov khoom nyob rau hauv pab pawg neeg no yog tus qauv - raws li tej yam qhov kub thiab humidity, qhov kev ncua deb ntawm cua kub pab kiag li lawm, ncaj qha tshav ntuj.

Tsis yog khoom noj cov khoom uas nyob rau hauv qhov suab. Piv txwv li, ib co hom ntawm cov khoom neeg tsis txhob siv, thiab lawv tsuas muab tshem tawm los ntawm ntau lawm, thaum lwm tus uas pib rau demand uas ua rau yus lub expansion ntawm lawv cov khoom ntau yam.

Tsis yog khoom noj khoom siv rau qhov txhia chaw, lawv kis tau sai heev thoob plaws lub ntiaj teb.