Advertising Group "Vkontakte": yuav ua li cas rau rooj vag?

Advertising - ib tug uas haib rau kev lag luam nce qib thiab nyob rau tib lub sij hawm feem ntau nrov. Nws yuav hu ua ib tug tswj lub cuab tam rau cov loj pawg ntawm cov neeg. Yog qhia tau meej heev los yog implicit, obsessive los yog delicately invading tus kheej qhov chaw, advertising ua hauj lwm nrog cov neeg subconscious, yuam xav nyob rau hauv ib yam uas pab tau cov advertiser. Cov tshwm sim sai sai kis thiab hnub no nws yog ntaus nqi raws li coob leej ntau tus. Yog li ntawd muaj yog tsis muaj dab tsi ceeb nyob rau hauv lub fact tias cia li raws li feem ntau advertising khoom tshwm nyob rau hauv TV, xov tooj cua thiab nyob rau hauv lwm yam xov xwm, lawv yog nrees entrenched nyob rau hauv lub Internet chaw.

Social tes hauj lwm tau invaded peb lub neej raws li sai sai, tab sis ntau npaum li cas ntev los no. Teem rau cov kev sib raug zoo ntawm cov neeg uas nyob deb ntawm hwv ntsuas sai "Twitter", "Vkontakte" thiab "Facebook" tau los ua ib tug qhov chaw ntawm kev sib tham, nyob rau hauv tus, media, nrog rau cov xov xwm, suab paj nruag, yeeb yaj duab thiab movies. Advertising tsuas yuav tsis nco xws li ib tug sab stratum ntawm lub sij hawm yuav tsum yeej xwb cov neeg tuaj saib. Cov thawj coj ntawm lub social network tsis tsuas siv li tsiv nyob rau hauv lawv cov haum, tab sis kuj tso cai rau nws cov regulars, nyob rau hauv qhov tseeb, lub qub. Qhov no tshwm sim yog ncaj qha mus txog rau advertising nyob rau hauv lub "VC" pab pawg neeg.

Community "Vkontakte"

Community "VC", roughly hais lus, yog ib tug pab pawg neeg ntawm cov neeg uas muaj tib lub kev txaus siab. Lawv yog tsim rau ntau yam yog vim li cas, nrog rau lub lag luam thiab nce qib ntawm cov khoom (lub tuam txhab, tej hauj lwm ntawm cov kos duab, thiab lwm yam). Lub zej zog me me teem rau ib tug me me muaj pes tsawg tus ntawm cov neeg, los yog nyob twj ywm rau ua nyob rau hauv tib daim ntawv, los yog kaw tsis nce qib. Tab sis cov pab pawg neeg ntawm giants, tus xov tooj ntawm cov neeg los mus txog rau ib lab, rau nws cov thawj coj no tsis tsuas ib tug hobby, tab sis tseem ua hauj lwm, thiab qhov no txhais tau tias cov nyiaj tau.

Pawg "VC" raws li ib tug txhais tau tias mus khwv tau nyiaj

Advertising Group "VC" - cia li ib tug ntawm cov hom ntawm cov nyiaj tau nyiaj rau lub zej zog. Lwm tus, xws li cov ntawv sau thiab / los yog cov hlau lead tiam, tsom advertising, Kev, kuj muaj lawv zoo thiab disadvantages.

Nyob rau hauv xyoo tsis ntev los, "Vkontakte" advertising muaj evolved nrog rau txoj kev loj hlob thiab lub nrov tshaj plaws social network nyob rau hauv lub yav tas los Soviet Union. Thaum chaw ua si "VC" tau raug teem tsis tau rau cov ntsiab lus, tab sis nyob rau ntawm tus neeg siv, cov qib yog ib tug ncaj spam nyob rau hauv daim ntawv ntawm cov kev mus, tsis ntau. Cov hom yog pom tam sim no, tab sis needless hais tias nws yog suab tsis zoo? Cov lus nug tshwm sim: "Advertising nyob rau hauv" Vkontakte "pab pawg neeg yuav ua li cas kom zoo zoo tso?"

Lub keeb kwm ntawm kev loj hlob ntawm advertising nyob rau hauv lub "VC" pawg

Ncua sij hawm tsis nyob 2010 raws li cov kev taw qhia ntawm microblog "Vkontakte" thiab "Kuv News" thiab nyob rau hauv lub 2011 - kho kom zoo ntawm lub zej zog raws li lawv ua muaj ib yam tshiab, namely cov pej xeem pages (Public). Links tseem txwv advertising nyob rau hauv lub "VC" pab pawg neeg. Nws twb redirected rau ib tug lub zej lub zos ncaj qha los yog kov.

2012 qhab nia lub pib Fortress ( "Qhia cov phooj ywg / cov neeg rau npe") thiab lub tswv yim uas tau tso cai rau peb kom peb nrhiav tau ib tug ntau dua faib rau advertising, thiab tom qab tau consolidation nkag.

Yog vim li cas tag nrho cov no? Feem ntau ntawm cov "chips", qhia ib yam xov tooj ntawm xyoo dhau los, muaj nyob rau hauv kev siv thiab tseem muab ib co tsis muaj, tab sis efficiency.

Xyoo ntawm tus liam kawg ntawm lub ntiaj teb no, nyob rau hauv tus, tau ua heev ib qho tseem ceeb nyob rau hauv qhov kev txiav txim ntawm advertising nce qib nyob rau hauv lub social network. Ib tug tshiab lub sij hawm rau advertising twb faib nyob rau hauv pab pawg, "Vkontakte" - txauv.

Advertising lag luam: lub sij hawm thiab txhua yam kev

Early Txauv cia koj ua hauj lwm nrog advertising nyob rau hauv txawv kev tes hauj lwm. Lawv muaj nyob niaj hnub no. Nyob rau hauv 2013, tib lub xyoo nws "VC" kuj tau pib yuav tsum yeej xwb cov cheeb tsam no, pib nrog cov kev taw qhia ntawm nws tus kheej Tshuag txauv. Ntawm cov hoob kawm, tus Tshuag pauv, "Vkontakte" tej hauj lwm tsuas nrog advertising ntawm lub social network. Tab sis cia tsis siv thaum twg peb-tog cov kev pab cuam.

Nyob rau hauv tas li ntawd, muaj cov nram qab no nrov advertising pauv:

• VKTarget;
• VKSerfing;
• SMO-Pult;
• nyiam;
• VKPrka;
• V-Zoo li;
• SMO-ceev.

VKTarget

VKTarget tso cai rau koj mus khwv tau nyiaj nyob rau hauv kev tes hauj lwm xws li "VC", Instagram ( "Instagram"), Facebook ( "Facebook"), Twitter ( "Twitter"), thiab lub YouTube ( "YouTube"). Cov kev pauv lub sij hawm tsis tau tsuas yog advertising nyob rau hauv "Vkontakte" pab pawg neeg. Cov nyiaj tau kuj tau nkag mus rau hauv ib lub zej lub zos, kom muaj raws li qhov kev txiav txim "Zoo li / qhia rau koj cov phooj ywg." Xws li siv tsis tau tsuas pab pawg neeg, tab sis kuj yog ib tug tus kheej page.

Yuav kom siv tau cov kev xaiv thawj, koj yuav tsum khi ib tug account pab pawg neeg / pej xeem. Nyob rau hauv Wisconsin quest ntawm lub publisher yog executor 24 teev.

VKSerfing

VKSerfing ua hauj lwm heev dua lwm yam nrog "Vkontakte", tab sis tsis ncaj nraim, thiaj li hais tias yuav tau ntsib nrog paj them rau cov kev pauv nws tus kheej. Qhov no yog tsis innovation, nyob rau hauv particular cov kev pab cuam: xws li yog nyob rau tag nrho, mus qhov txawv nyob rau hauv tus nqi ntawm kev txaus siab them rau tus neeg siv. Thiab yog hais tias lub yav dhau los pauv muaj lub zoo dua ntawm lub lwm yam kev tes hauj lwm, cov kev pauv hauj plays VKSerfing "Vkontakte" nyob rau hauv no hais txog.

Qhov zoo ntawm cov kev pab no:

• hais tias nws tso cai tsis tau tsuas yog lub zej zog, tab sis kuj cov neeg ua yeeb los ntawm lawv tus kheej cov nplooj ntawv;
• hais tias nws yog tau mus khwv tau ib tug tsawg kawg nkaus tooj ntawm cov phooj ywg / cov thwjtim; Txawm li cas los, muaj ib tug proportional kev sib raug zoo ntawm cov nyiaj tau los ntawm tus xov tooj.

Ib yam yuav hais txog tus so ntawm cov kev pab cuam: cov sib txawv nyob rau hauv lub xov tooj ntawm serviced kev tes hauj lwm, kev them nyiaj nta, thiab ordering yog tam sim no, tab sis lub essence tseem zoo li qub.

Yog hais tias tsim nyog nws yog advertising nyob rau hauv "Vkontakte" pawg, xyuas hais tias nws yog qhov zoo tshaj plaws ua hauj lwm los ntawm ib tug hauj lwm kev pauv ntawm lub social network.

Official Advertising Exchange "Vkontakte"

Cov kev khiav hauj lwm hauv paus ntsiab lus ntawm cov kev pauv ntawm advertising yog yooj yim: lub zej zog cov thawj coj qhia txog cov nyiaj uas koj xav kom tau txais rau koj tus ncej nyob rau hauv lawv cov pablike / pab pawg neeg. Advertisers siv ib tug tshwj xeeb interface yuav tau sib txuas lus nrog nws thiab muaj koj kev mus rau qib. Qhov kom zoo dua yog tias tus kws tswj txoj ua ib tug kev txiav txim siab txog tus ntawv.

"Vkontakte" tus thawj coj ua raws li ib tug guarantor ntawm kev ncaj ncees lw ntawm lub advertiser thiab tus neeg saib xyuas ntawm lub zej zog, uas tsev lub chaw ua hauj lwm rau nce qib. Qhov yuav tsum tau npaum li cas yog tshwj tseg tam sim ntawd rau cov thawj bank thiab pauv mus rau lub thib ob tom qab ib hnub (24 teev) tom qab ntawv ntawm cov ntaubntawv povthawj siv, muab hais tias qhov link yog tsis muab tshem tawm.

Advertising Exchange "Vkontakte" thiab yuav qhov ncaj qhov kev tso kawm ntawm kev mus los txhawb. Qhov no yuav siv sij hawm mus rau hauv tus account tias:

• kev koom tes nyob rau hauv ib qhov project mus nrhiav advertisers;
• yog hais tias tus advertiser hu rau tus neeg khiav dej num ntawm lub Tshuag pauv, nws yog txwv tsis pub advertising nyob rau hauv bypassing Tshuag system.

Kev txwv

Cov neeg uas xav mus kawm yuav ua li cas yuav ua rau advertising nyob rau hauv lub "VC" nyob rau hauv cov pab pawg neeg los ntawm ib tug Tshuag pauv, nws yuav tsum tau nco ntsoov hais tias hais tias:

• tso cai mus rau luam tawm tsis muaj ntau tshaj li kaum lus ib hnub twg;
• ntawv zaus yuav tsum tsis muaj ntau tshaj li ib teev ib qho chaw.

Rau cov thawj coj, lub zej lub zos

Tag nrho cov pab pawg thiab cov pej xeem cov nplooj ntawv uas nws nruab nrab txhua hnub tag nrho ncav tsis cuag ntawm ntau tshaj ob puas txhiab tus neeg muaj cai mus koom nrog nyob rau hauv lub advertising lag luam. Yog hais tias lub zej zog raws li no yuav tsum tau, thaum koj qhib lub tshuab raj "lub zej lub zos kev tswj" koj yuav pom ib tug ntxiv tab "Ad Exchange".

Yog hais tias cov pab pawg neeg / pej xeem yog tsis cob cog rua (a) cov kev pab cuam, ntawm cov lus qhib ntawm lub tab yuav tsum muaj nuj nqi "Txuas mus rau pauv advertising."

Yog hais tias cov pab pawg neeg / pej xeem twb kev cob cog rua (a) rau qhov kev pab no, nws yuav qhib ib lub qhov rais uas koj tau qhia kom meej rau yam muaj nuj nqis ntawm daim ntawv uas advertising tus ncej. Qhov kawg tus nqi yog xam los ntawm cov nqi qhia nyob rau hauv nees nkaum feem pua commission (tib yam rau tag nrho cov) thiab VAT (18%).

Tus nqi ntawm cov xov xwm ntawm lub advertising lub zej lub zos kom rooj vag rau ntawm phab ntsa yuav raug hloov ntawm tej lub sij hawm. Qhov tsawg kawg nkaus tus nqi - $ 100. Maximum yog tsis tas, tiam sis yuav tsum tau tsis pub dhau vim li cas, uas nyob rau hauv tus caum qab ntawm profit yog tsis nyob twj ywm tsis muaj muaj.

Tus thawj coj muaj peev xwm muab tus txheej xwm ntawm koj lub zej zog: mus txais los yog tsis kam lees daim ntawv thov, xws li seb nws yog nquag hloov pauv.

Nyob rau hauv ib tug tshwj xeeb lub thawv koj yuav tau qhia kom meej ib tug saib rau lub advertiser: nrog ib co kev siv rau cov khoom / kev pab cuam yog preferable mus ua hauj lwm (ib txhia ntawm lawv raws li tus advertising lub zej lub zos).

rau advertisers

Rau cov neeg uas nws lub hom phiaj - mus thab muag khoom "Vkontakte", uas yog, muag nws, attracting ntau cov neeg muas zaub rau cov kev pab cuam / cov khoom, peb yuav nco ntsoov lub ntsiab lus nram qab.

• Service advertising nyob rau hauv kev tes hauj lwm "VC" muab advertisers nrog ib tug dav kev pab them nqi ntawm cov zej zog, muab lawv cov kev pab cuam. Siv ib tug tshwj xeeb interface, koj yuav saib tau lub xov tooj ntawm cov neeg rau npe pab pawg / pej xeem cov nplooj ntawv, tus nqi ntawm advertising rau ntawm lawv phab ntsa, cov lus nyob rau hauv qhov kev kawm teeb meem ntawm kev xaiv li cas nce mus. Lawv yuav tsum tau txheeb raws li txhua qauv tshau.
• Kev txwv exchanges cia advertising yuav tsum tau pom: guaranteed hais tias cov ntaub ntawv yuav tsum yog tus thawj lub zej lub zos nyob rau hauv cov phab ntsa thaum kawg ib teev, thiab lub hnub yuav txav mus los ntawm tsis muaj ntau tshaj li kaum cov ntsiab lus.
• koj yuav tsum tau siv cov tab "Advertising" los ua ib tug promotional cov ntaubntawv povthawj siv; nws tshwm sim nyob rau hauv qab ntawm txhua nplooj ntawv ntawm qhov chaw "Vkontakte".
• Cov hauj lwm zoo ntawm ib tug advertising phiaj los nqis tes yuav tsum havzoov nrog kev pab los ntawm graphics txheeb cais rau tag nrho cov lus muab tso rau los yog rau ib txhia nyias.

Advertising nyob rau hauv "Vkontakte" pawg: yuav ua li cas kom tshem tawm?

Thaum kev sib nrig sib PR Public administrations thiab advertisers tau los ntawm koom tes tso cai rau ob lub thawj thiab thib ob, muaj ib pab pawg neeg ntawm "Vkontakte" cov neeg siv, uas, muab tso rau nws mob me, qhov teeb meem no tsis nplua.

Muaj ob theem pib txoj kev yuav ua li cas qhov no thiaj yuav combated.

• Tus thawj yog raws li nyob rau hauv lub fact tias muaj ntau advertising txaus raws li lub hauv paus ntsiab "Muab ib tug ncej ... '. Community uas bothers advertising, koj yuav tsum tau ntxiv rau cov blacklist. Ces mus rau lub tab "Pom Xov xwm" thiab nyob rau hauv lub zog ntawm cov dub daim ntawv teev tig tawm ntawm daim tshev box "Qhia ib daim ntawv nyob rau hauv cov xov xwm."
• Ob txhais. Siv online apps los yog extensions mus rau lub browser, uas yuav thaiv pliaj tawm los yog kaw txaus rau lub hauv paus ntawm lub taub lim rau "ad" lo lus.