Adwords Google: qhov chaw kawm cov ntsiab lus

Ib tug ntawm qhov zoo tshaj niaj hnub txoj kev los txhawb koj lub lag luam hauv internet yog siv contextual advertising. Qhov no yog tshwj xeeb tshaj yog cim nyob rau hauv lub ad hais tias ib tug neeg siv pom thaum nkag mus rau ib tug kev tshawb fawb cov lus nug nyob rau hauv Google kab, "Yandex", thiab lwm yam search engine. Yog li ntawd, nws yog cuab kev lub ntsiab kom zoo dua ntawm qhov no zoo ntawm cov lus - lawv hom phiaj. Tus txiv neej pom advertising rau paj nyob rau hauv nws cov kev kawm, thiab yog li ntawd, nws yog yuav mus xyuas lub hom phiaj pab. Yuav ua li cas lwm yam zoo rau qhov no mus kom ze thiab yuav ua li cas rau configure cov ntsiab lus nyob rau hauv Google Adwords yog yuav tsum tau nqa tawm, ces nws coj tus tshaj plaws tsheb khiav mus rau lub site?

Qhov zoo ntawm contextual advertising

Nyob rau hauv tas li ntawd mus xa lub caij nyoog chaw nyob, contextual advertising muaj ob peb indisputable zoo:

• nws yog hnov thiab captures tus neeg siv cov xim los ntawm tus thawj vib nas this tom qab nws tau txais cov kev tshwm sim, yog li ntawd nws muab 100% kev pab them nqi ntawm lub hom phiaj cov neeg tuaj saib;
• nws yog ntau npaum li cas yig tshaj sau, TV thiab xov tooj cua advertising, raws li koj them tsuas yog rau cov clicks (zaus) cov neeg siv, tsis yog rau cov uas qhia ib tug tag nrho thiab, yog li ntawd, txo tus nqi ntawm cov neeg uas twb tsis xav nyob rau hauv koj ad;
• xws advertising yog ib tug txhob, nws sau thoob plaws hauv lub hnub, thiab cia li ceev nrooj;
• Google muaj ib tug lossis loj cov neeg tuaj saib uas yuav undoubtedly nce tus naj npawb ntawm mus ntsib mus rau koj qhov chaw;
• cov hauj lwm zoo ntawm xws li ib tug kev tso kawm yog ib qho yooj yim mus taug qab nrog kev pab los ntawm Adwords lub Google, configuration ntawm cov uas yuav tsum tau nthuav tawm hauv qab no.

Raws li rau no xyov nrhiav cav nyob rau hauv Google, koj muaj peev xwm txawm xaiv dab tsi yuav txaus siab them - rau views, clicks, los yog los pauv hloov (ie, cov neeg siv cov tau siv ib co kev ua lwm yam tshaj li saib - .. Muab nyob rau hauv lub pob tawb ntawm cov khoom tau sau npe, yuav ib yam dab tsi, lwm yam n.).

Yog hais tias cov kev pab ntxias koj yuav npaj mus rau lub thawj kauj ruam ntawm kev tsim cov ntsiab lus. Nyob rau hauv Feem ntau, tag nrho cov ua hauj lwm yog faib mus rau hauv lub preparatory theem (xaiv ntawm qhov tseem ceeb thiab tsis zoo keywords, ad ntawv nyeem, thiab tsim visualizations rau nws) thiab kev siv, piv txwv li. E. Tso lub Google Adwords advertising, qhov chaw cov nyiaj txiag xaiv, thiab hais txog. N.

Kauj ruam ib - Lo lus tseem ceeb Xaiv

Yuav kom nrhiav tau keywords - cov neeg nyob rau uas tus neeg siv yuav tsum tau mus nrhiav koj ad, koj yuav tsum tau siv tshwj xeeb Schedule. Nws muaj peev xwm yuav nrhiav tau nyob rau hauv lub Google Adwords chaw. Nyob rau hauv thiaj li yuav tuaj tos "cov yuam sij" yog tsis tas mus puzzle tshaj yuav ua li cas nws yuav zoo rau ib qho khoom rau tej tub lag luam. Cia li sau ib lub npe thiab pom zoo li cas variations, raws li statistics, xav cov neeg siv ntau dua. Piv txwv li, ib tug lo lus tseem ceeb nrhiav "cov me nyuam cov khoom" yog tseem tab tom nrhiav rau "tus me nyuam cov khoom ua si", "lub rooj zaum kav", "cov me nyuam lub ntiaj teb no". Tus tuav yuav yuav los ze zog mus rau dab tsi koj muaj, qhov ntau yuav koj muaj tau ib tug buyer.

Cov kauj ruam thib ob - tus xaiv ntawm tsis zoo keywords

Qhov chaw advertising nyob rau hauv Google Adwords yuav muab koj kuj qhia kom meej ib tug tsis zoo lo lus tseem ceeb, t. E., Cov nyob rau hauv uas cov neeg siv tsis nrhiav tsis tau koj ad, yog li ntawd koj tsis tas yuav them rau untargeted zaus. lawv yog nyob rau tib txoj ntsiab cai raws li lub ntsiab. Piv txwv li, yog tias koj muaj cov me nyuam 'cia nyob rau hauv Kemerovo, cov lus nug "tus me nyuam ua si" rau koj, "cov me nyuam cov khoom ua si mus yuav Moscow" - tsis, yog li ntawd, yuav muaj ib tug ntawm koj tsis zoo cov lus yuav "Moscow". Excludes, raws li ib tug txoj cai, tsis tsuas thaj kev. Nws yuav ua tau ib tug ntau yam, uas koj tsis pauv (xws li, zaum rooj muaj log lossis cov me nyuam no), ib tug ua ke ntawm "me nyuam", "tsis yog nyiaj ntsuab", thiab ntau dua.

Kauj ruam peb - Xaiv nyiaj txiag

Thaum pom tias keywords rau koj ad, thiab nws yog ua los, koj yuav tau tsiv mus rau qhov tseem ceeb tsis muaj nws qhov chaw nyob. Ua li no, mus rau lub Google Adwords, teem lub "Campaigns" tab, tus "txib thiab nyiaj." Ntawm no peb txhais tau cov nyiaj pab ntau tshaj CPC thiab cov kwv yees li tus naj npawb ntawm impressions, los ntawm uas yuav tsim koj advertising nyiaj txiag. Ntawm no yog peb xaiv, rau li cas peb xav kom koj them - rau views, clicks, los yog los pauv hloov, thiab qhia lub hom advertising phiaj los nqis tes, piv txwv li, qhov chaw uas nws yog tso tawm - .. Nyob rau hauv cov kev tshawb fawb los yog zaub ib puag ncig.

Qhia txog ad

Nws yog ib qho tseem ceeb uas nyob rau ntawm txhua lub caij koj muaj peev xwm hloov cov ntawv nyeem thiab cov nqi rau tawm. Tom qab tag nrho, tsis tu ncua Ntsuam xyuas cov statistics, koj yuav txhais tau rau lawv tus kheej yog dab tsi zoo tshaj plaws coj koj lub tau.

Qhov zoo kom zoo dua rau kev vam meej tawm nyob rau hauv cov nqe lus ntawm CTR yog ib tug ua tau yuav txo tau nyob rau hauv tus nqi ntawm ib sab ntawm Google. Qhov no txhais li cas? Qhov tseeb yog hais tias "Google" yog pab mus rau qhov chaw cov neeg tawm, uas yog nyob rau hauv zoo kawg thov. Yog li ntawd, tus loj dua cov xov tooj ntawm hops nyob rau hauv relation mus ua tus qauv qhia, ntau dua qhov koj twv, thiab yog li ntawd, lub siab txoj hauj lwm ntawm lub advertising lus ntawm cov nplooj ntawv thiab hauv qab no nws tus nqi.

Kauj ruam Plaub - geographic chaw

Raws li hais saum toj no, koj yuav tau tshem tawm cov thaj chaw siv tsis zoo keywords. Tab sis, ntawm chav kawm, cais tag nrho lub zos, koj tsis haum, nws yog ib qhov nyuaj. Ua li no, yooj yim rau configure tau ib cheeb tsam los yog lub nroog nyob rau hauv uas koj yuav ua hauj lwm, thiab mus nrhiav koj nyob rau hauv lub tseem ceeb tshaj ntawm cov neeg siv ntawm qhov chaw ntawd. Ntawm cov hoob kawm, yog hais tias qhov chaw nyob rau hauv Google Adwords franchise lub tuam txhab, nws yog zoo dua mus xaiv ib tug loj cheeb tsam, xws li cov CIS lub teb chaws, tshwj xeeb tshaj yog yog tias koj muaj ib tug ntau ntawm cov ceg ntoo thiab tus neeg sawv cev chaw ua hauj lwm.

lwm yam chaw

Yog li ntawd, dab tsi ntxiv muaj Adwords Google? Chaw muaj lwm nthuav feature. Nyob rau hauv tas li ntawd mus rau lub tshaj tawm ntawm cov kev pab siv yuav tuaj koom xov tooj, qhov chaw nyob. Koj yuav tau qhia ntau yam refinements, xws li "nyiaj cheb" los yog "free shipping." Yog hais tias koj muaj ib tug ncaj ntau yam nrog ob peb cov khoom pab pawg, koj yuav qhia kom meej rau pawg nyob rau hauv lub ad.

Nco ntsoov ua tus pib thiab thaum xaus ntawm qhia tau hais tias contextual advertising.

Ntawm cov hoob kawm, ib tug tshwj xeeb qhov chaw yuav siv sij hawm nws tus kheej ad vim hais tias ntawm yuav ua li cas nws yuav nthuav ib qho chaw thiab ntau npaum li cas txaus siab rau tus neeg siv, yuav nyob ntawm seb lom zem ntau rau txoj kev vam meej ntawm lub phiaj los nqis tes raws li ib tug tag nrho. Qhov no yuav yog ib qho kev nthuav tawm xov xwm los yog ib tug kaj, attracts cov xim ntawm ib cov duab, thiab tejzaum nws muaj mus rau lub buyer.

Yog hais tias koj tsis ntseeg koj tus kheej muaj peev xwm, uas yuav muaj peev xwm mus tsim high-zoo tawm, tej zaum koj yuav xav nyob rau hauv qhov chaw kawm Google Adwords advertising rau Justclick. Yuav ua li cas yog nws? Qhov no yog ib tug yooj yooj yim thiab zoo uas yuav pab koj mus tsim cov nplooj ntawv rau hauv internet khw muag khoom rau customize advertising, chaw nyob xa ntawv system, saib xyuas thiab tsom xam cov hauj lwm zoo ntawm campaigns, xws li cov neeg uas koj configure nyob rau hauv Google Adwords.