Yuav ua li cas Yog Seo-copywriting: ceev tseeb

Koj puas tau xav rau hauv dab tsi hauv paus cov lus teb kab nyob rau hauv Internet nrhiav xyaw? Nws kuj zoo li hais tias lawv yuav tawm ntawm random, tab sis nws tsis yog. Yuav kom tsim nyiaj tau los ntawm lub site yuav tsum tau mus xyuas los ntawm cov loj tshaj plaws tau xov tooj ntawm cov neeg, thiab ib qhov txuas mus rau lub site twb pom ib tug ntawm cov thawj nrhiav.

Yuav ua li cas yog SEO copywriting thiab dab tsi yog nws rau?

Muaj xws li ib tug tshaj plaws li SEO copywriting, thiab yuav tsum tau nyob rau hauv thiaj li yuav sau cov tsab xov xwm no yog raws li high school raws li tau nyob rau hauv daim ntawv teev cov chaw npaj los ntawm tus neeg siv mus rau lub search engine. SEO copywriting - yog sau optimized khoom (los ntawm cov lus Askiv Nrhiav cav Optimization - SEO - Optimization rau nrhiav xyaw). Optimization muaj nyob rau hauv muab nyob rau hauv cov ntawv nyeem lub keywords yog cov hooks rau cov uas lawv lo rau ntawm qhov chaw thiab cia li nkaum kiag tawm ib qho kev tsis siv neeg nrhiav. Yog hais tias koj xav mus kawm yuav ua li cas mus khwv tau ib tug ntau nyob rau hauv Internet, koj muaj lug tau sai dlua seo copywriting. Yog SEO-optimized ntawv yeej ib txwm kim kim dua pa tuav cov khoom.

keywords

Keywords yog cov "qhov tseem ceeb" rau kev totaub txog cov ntsiab lus ntawm tsab xov xwm, lawv qhia lub essence concisely sau. Tab sis muaj ib tug feature: lub keywords yuav tsum phim raws nraim nrog dab tsi rau tus neeg siv nkag rau hauv lub box nrhiav. Cov neeg ua hauj lwm xaiv keywords thiab intelligently teeb lawv nyob rau hauv cov ntawv nyeem yog lub ntsiab.

Pleasing sib tshawb xyaw los qhia tsis tau tsuas yog lub caij nyoog ntais ntawv nrog lub nkag mus rau hauv koj nrhiav cov lus nug, tab sis kuj txhais. Piv txwv li, yog hais tias peb ua kom paub Yandex "yuav TV" kab, ces qhov teeb meem yuav tsum ces yuav tsum phau ntawv uas muaj cov lus "muag ntawm tus TV." Yog li, cov khoom uas sau copywriters ua ntau nyeem yooj yim thiab nthuav.

Xaiv lub keywords yog tsis yog li ntawd yooj yim. Yog hais tias daim ntawv teev cov lub lag luam yog tsis muab los ntawm lub copywriter nyob rau hauv lub formulation ntawm kev specifications, koj siv tau cov kev pab cuam ntawm kev nrhiav cav queries uas ua lub statistics.

tsab xov xwm ntsuam xyuas

Tab sis ntawm no yog lub SEO tsab xov xwm no sau, thiab nws yog tsim nyog los txaus siab rau nws.

• Cov ntawv nyeem yuav tsum cim, ib tug ntawm ib tug zoo, tsis muaj plagiarism. Lub uniqueness ntawm cov ntawv nyeem yuav ua tau formal (a retelling ntawm cov muaj khoom nyob rau hauv lwm yam lus) thiab semantic thaum cov ntawv nyeem muaj ib tug tshwj xeeb lub tswv yim. Zoo ntawv nyeem los yuav nws nyob rau hauv tag nrho cov kev.
• Muab tso rau hauv cov ntawv nyeem keywords yuav tsum nyob rau hauv txaus kom muaj nuj nqis, tab sis tsis ntau tshaj li 5%. Tus zaus ntawm tshwm sim ntawm lub lag luam hu ua xeev siab cov ntawv nyeem. Nws yog ib qho tseem ceeb kom tsis "sib zog heev nws" nrog keywords, los yog txawm rau tag nrho cov nplooj ntawv thiab qhov chaw yuav ban search engine.
• Keywords yuav ua tau nyob rau hauv tib daim ntawv - nws yog ib tug ncaj qha nkag mus rau hauv cov ntawv nyeem, thiab yog yuav hloov tus xov tooj, inclined mus rau daim ntawv cov nqe lus, thiab lwm yam - yog diluted nkag. Lo lus tseem ceeb piv yog raug xa mus rau raws li X: Y, wherein X - lub xov tooj ntawm cov kab ntawm occurrences nyob rau hauv ib tug predetermined daim ntawv (case number, declination), Y - lub xov tooj ntawm occurrences ntawm nta.
• Cov ntawv nyeem yuav tsum yog cov: nws lub ntsiab, cov ntsiab lus thiab headers yuav tsum tau txawj txuas nrog thiab muaj ib tug coherent tag nrho.
• Tsis txhob hnov qab tias cov ntawv nyeem yuav tsum kuj nthuav thiab tuav, thiab tshwmsim (qhov no txhais tau tias nws yuav tsum tau muab faib mus rau hauv paragraphs, muaj bulleted npe, ib qho tseem ceeb cov ntsiab lus yuav tsum sawv tawm nyob rau hauv bold).

SEO copywriting - qhov tiag qhov chaw ntawm cov nyiaj khwv tau, thiab yuav ua li cas npaum li cas koj yuav khwv tau yog nkaus li koj.