Official-ua lag ua luam style: cov ntawv nyeem piv txwv. Ua lag ua luam kev sib txuas lus style: Nta

Ua lag ua luam style, piv txwv uas yog nyob rau hauv no tsab xov xwm, ib txoj kev los sis lwm touches txhua tus mej zeej ntawm lub neej. Nws nrog peb nyob rau hauv lub inevitable hnub sib tham nrog lub xeev thiab pej xeem hauv tsev. Cov txiv neej dog dig yog feem ntau cov lo lus uas peb thaum uas siv cov ib lub lag luam style. Piv txwv ntawm qhov thaum cov tag nrho cov loj loj loj ntawm ua lag ua luam ntawv sib txawv ntawm cov ua cim tej zaum yog qhia rau nws ntau heev heev. Qhov teeb meem no, thaum nws nws tus kheej tau mus yuav ib phau ntawv thiab xa nws mus rau ntau yam tub ceev xwm, muaj ntau yam tsis tshua muaj heev.

Hom ntawm ua lag ua luam kev sib txuas lus

Ua lag ua luam hais lus yuav tau raws kev coj mus rau tus neeg raws li ib tug pej xeem ntawm lawv lub teb chaws. Nws los ntawm lub xeev thiab prescriptive thiab formal. Qhov no lo lus nug ntawm lub xeev thiab txoj cai lij choj. Nws kuj yuav hais rau ib tug neeg thiab raws li ib tug private neeg, nyob rau hauv cov ntaub ntawv no, nws cov nom cim yog nyob rau hauv wane. Nyob rau hauv rooj plaub thawj los ntawm cov kev cai lij choj thiab cov by-laws, cov kev cai, tej kab ke, kev txiav txim, kev cai ntawm ua lag ua luam style (piv txwv yuav raug ncua). Qhov thib ob nrog rau txoj kev loj hlob ntawm nyiaj txiag kho kom zoo yuav siv sij hawm tshiab cov ntaub ntawv thiab lwm yam.

Creativity nyob rau hauv kev ua lag luam kev hais lus

Cov muaj siab muaj ib tug ncaj qha feem nyob rau txhua txhua tus neeg ua mus nrhiav thiab siv ntau yam, feem ntau kaj thiab kev paub qhia lo txoj kev ntawm lus qhia, clarity thiab txawm obsessive. Qhov no yuav tsum tau hais tias tus creator ntawm cov ntawv nyeem ntawm lub ingenuity thiab creativity, nyob ze rau lub kos duab ntawm daim ntawv loj loj yog hais tias nws yog ib tug sau ntawv, thiab ua yeeb yam, yog hais tias tus advertising kev ua si zajlus. Qhov thib ob hom ntawm ua lag ua luam phau ntawv yog tam sim no loj hlob zoo li ib tug avalanche, thiab nws tsim nyob rau nws tus kheej kev kawm, muaj feemxyuam finds. Tab sis tsis txhob xav hais tias ua ntej tsis tau siv xws li ib tug ua lag ua luam style. Piv txwv ces yuav tsum nyob rau hauv lub dhau los lawm. Koj muaj peev xwm nco qab tsawg kawg yog V. V. Mayakovskogo uas tau muaj rau nkim nws tej txuj ci rau cov kwv huam zoo li "nowhere tsuas yog Mosselprom" los yog "Leej twg yog nyob qhov twg, thiab kuv nyob rau hauv lub txhab nyiaj khaws nyiaj bank".

Txawv degrees ntawm formality

Ib yam yog tseeb: lub siab lub degree ntawm formality ntawm kev hais lus, qhov ntau tsis tag rau cov phau ntawv thiab sau ntawv ceev thiab nyiaj muas dua nws yog insignificant, lub closer peb yog mus rau lub zoo tib yam, txawm colloquial, qhov ntau dua nws tsis yog tsuas yog ib tug dav leeg obscheliteraturnogo lus pab, tab sis kuj hais pom txoj kev mus rau impress tus nyeem ntawv los yog tuav thiab lub unusualness kom tau nws cov xim thiab feem xyuam rau txoj nws. Advertising - lub feem ntau cov tawm cov piv txwv ntawm dab tsi yog tsis tsuas ib daim ntawv ntawm ua lag ua luam kev sib txuas lus yog official ua lag ua luam style.

Piv txwv ntawm advertising yog kom deb li deb deb tias tsuas yog tus thawj lub hom phiaj ntawm nws seem nyob rau hauv lawv. Txawm li cas los, nws yog cai xwb tsis nyob rau hauv txhua hnub hais lus. Koj yuav saib tau tag nrho analog ntawm "scientific thiab ua lag ua luam style - ib tug style nrov science" thiab "ua lag ua luam hais lus - lus advertising", nyob rau hauv uas lub thib ob tug neeg yog tau txais los ze zog mus rau lub kos duab ntawm kev hais lus thiab taug kev tawm ntawm tus thawj hom kev sau ntawv hom lus. Cov thawj thiab thib ob cov nqe lus ntawm cov kev sib raug zoo diverge. Raws li, cov nuj nqis thiab xa mus rau hauv no thawj thiab thib ob hom ntawm ua lag ua luam kev sib txuas lus. Tus txheej txheem ntawm kev tsim tsa ntawm cov zajlus lus ciaj sia. Ua ntej peb ob lub qhov muag tshwm sim rearrangement. Tsim ua lag ua luam, conversational style. Uas yog, nyob rau hauv txhua hnub hais lus, raws li tau zoo raws li nyob rau hauv ntawv xov xwm thiab journalistic, cim tias seb thaum lub cheeb tsam ntawm artistic thiab pictorial lus ntawm txoj kev ywj pheej.

Official ua lag ua luam style

Cov piv txwv saum toj no qhia tau hais tias ua lag ua luam style - ib lub ntsiab lug txaus. Yog hais tias peb xav tias cov nyiaj npaj ntawm lus homogeneity ntawm ntau ntau yam ntawm tus txheej txheem lus, nws yuav tsum tau paub tias tus tiag tiag ua lag ua luam hais lus tsuas yog cov hauj lwm ua lag ua luam ntawm nws hom. Ib tug ntau ntawm cov cheeb tsam ntawm kev pej xeem lub neej npog ua lag ua luam kev sib txuas lus style.

Piv txwv: PatientsÕ thiab executive, ntau lawm thiab nyiaj txiag, thawj tswj thiab economic, noj qab haus huv thiab cov lag luam tawm, domestic thiab txawv teb chaws txoj cai. Cov coj phau ntawv no yog ua ke ntau rau lawv lub cev lus txhais tau tias qhov sib txawv yog ntawm ib tug private xwm thiab hais txog feem ntau rau cov kev tseeb ntawm cov cheeb tsam tej yam tshwm sim, t. E. Vocabulary thiab terminology ntawm ib tug xov tooj ntawm lexical cliches. Yeej nyob rau hauv ntau hauv paus ntsiab lus yog cov ntawv nyeem ntawm lub official-ua lag ua luam style. Piv txwv ntawm kev siv yog pom nyob rau hauv lub teb-yav tas los, txoj cai, kev taw qhia, software thiab methodical, siv thiab cov lus qhia, lub koom haum thiab lwm yam zoo xws ntawv.

Uniformity thiab minimization ntawm lus pab

Nyob rau hauv txhua hnub hais lus muaj ib tug txwv minimization thiab, raws li ib tug tshwm sim, uniformity ntawm lus pab. Lub hav zoov ntawm ib tug loj tus naj npawb ntawm cov me me lwm yam ntawm ua lag ua luam ntaub ntawv tsis ua rau lawv variation. Muaj ntau yam yog koom nyob rau hauv lawv txoj cai qhia, uas ua rau yus txoj kev siv cov lus qhia, uas tej zaum yuav ua nyob rau hauv tus neeg, tab sis ciaj nyob rau hauv ua lag ua luam ntawv: "Nws yog txwv tsis pub," "hnab nqa taug kev yog txwv tsis pub," "Tus turnout yog yuav tsum tau" (hais lus noun nrog "hais "txhawb nqa qhov tseem ceeb).

Nta ntawm cov lus hais thiab nominal tswj

Cov muaj siab rau specialization thiab kev rho tawm ntawm lub lag luam kev sib txuas lus yog kom pab txhawb tuav cov kev cai ntawm cov lus tswj. Originating nyob rau hauv kev siv, tus tsim nrog impaired lus obscheliteraturnogo tswj, raws li ib tug rov qab ua dua qauv, nws yuav neeg pab leg ntaubntawv. Nyob rau hauv tsis muaj tsawg raws li nws muaj feem xyuam rau kev tswj ntawm lub qub txeeg qub tes. Thaum tawg deb ntawm obscheliteraturnogo grammatical system thiab legitimized txawm vnutristilevoy txheem ua lag ua luam lus, tab sis yog ib qho tsim: "Cov lus qhia ntawm qhov kev siv", "Phau Ntawv Qhia rau kev saib xyuas ntawm khau (xov tooj 10, 13)", "Tuesday thiab Thursday lub txais tos yog tsis (tshaj tawm)," " los ua ke qhia (xov tooj 2) "," Review rau paub daws teeb "," saib xyuas cov paub daws teeb ntawm "(normative txog qhov no yog ntaus nqi raws li cov neeg pluag)," Telegrams qeb "ceev" yog npaum li cas tawm ntawm lub lineup (tshaj tawm), "" lub suab theem yuav tsum tsis txhob ntau tshaj rau caum kev ntsuas suab "thiab lwm tus neeg. Nyob rau hauv scientific lus yog tsis tau txais ces.

Overstated cov neeg kawm ntawv ntawm nominative

Overstated cov neeg kawm ntawv ntawm nominative hais lus tsim feem ntau nyob rau hauv plaub txoj kev: ib tug zoo unlimited tsim ntawm lus npe nrog lub suffix "hais" thiab bessuffiksalnyh; deployed nominations tag nrho nws yog lub cim, yog siv raws li ib lub sij hawm, raws li tau zoo raws li ntau hom ntau lawm (administrative, economic, coj mus muag, kev cai lij choj, thiab lwm yam) cov ntsiab lus uas; prepositional-cov ntaub ntawv designs ntawm ntau hom; siv ib tug ob peb, tab sis heev zaus verbs, uas nws lub hom phiaj tsis yog mus koom nyob rau hauv shaping lawv tus kheej muaj lexical lub ntsiab lus, tab sis yuav luag mus muab nws nrog tus tsim nyog predicativity (lawv yuav tsum tau suav hais tias "npliag" los yog "ib nrab-empty" hais lus markers). Qhov no piv ntawm cov nominative thiab cov qhia txog kev ua yog cai nyob rau hauv scientific lus, tab sis nyob rau hauv lub lag luam nws yog qhia ntau heev tshaj dua kom meej meej thiab nce mus txog lub siab tshaj plaws tau superiority thiab predominance txwv lub npe ntawm qhov qhia txog kev, uas lexical ntsiab lus loses nqi thiab disappears. Yog hais tias nws yog tsim nyog nyob rau hauv lub chav kawm ntawm kev sib txuas lus, cov lus hais noun es tsis txhob ntawm ib tug qhia txog kev ua ua rau "-anie", "ing", "-ie".

Dag hais lus npe thiab adjectives

Lus nouns, saturating ua lag ua luam nws yog ntau heev dag thiab daim ntawv no, thiab lo lus-tsim qauv, thiab lub ntsiab. Ntawm xws lus thiab xws li tus nqi yog tsis nyob rau hauv lub dictionaries niaj hnub Lavxias teb sab kev sau ntawv hom lus. Yog dag thiab adjectives. Piv txwv li, lub inscription rau cov haus luam yeeb "Fortress saum toj no qhov nruab nrab."