Khoom Procter & Twv txiaj, uas tau kov yeej lub ntiaj teb no

Niaj hnub no, tej zaum, txhua leej txhua tus muaj peev xwm tsis xav txog tej yam ib hnub twg tsis muaj deodorant, xab npum los yog tus txhuam hniav. Tsev neeg tshuaj - ib tug indispensable attribute ntawm txhua txhua lub tsev. Tam sim no nyob rau hauv lub rhawv nyob rau hauv lub khw ib tug lossis loj xaiv ntawm hmoov, tshuaj kua, detergents thiab tu cov neeg ua hauj. Yooj yim koj yuav nrhiav tau ib yam khoom uas daws tej teeb meem nyob rau hauv lub tsev - seb tsuas rau tej khaub ncaws, ingrained roj ntawm lub qhov cub, los yog inclined mus rau tus ntoo khaub lig seem ntawm cov plaub hau. Tag nrho cov peb tshuav rau ob neeg zoo, William Procter thiab James Twv txiaj. Lawv yog cov tseem nyob rau hauv nruab nrab ntawm lub xyoo pua puv 19, nrhiav tau lub tuam txhab tsim cov khoom rau lub tsev - Procter & Twv txiaj.

Yog vim li cas yog nws?

Tam sim no lub tuam txhab occupies ib tug uas txoj hauj lwm nyob rau hauv tus neeg ua lag luam thiab 20 th qhov chaw nyob rau hauv qhov qeb duas ntawm Fortune 100. Nws muaj ntau tshaj li ib plhom shareholders, hais txog 150,000 neeg ua hauj lwm.

Procter & Twv txiaj - ntiaj teb no, loj-scale lub tuam txhab. Nws lub ntsiab chaw ua hauj lwm yog nyob rau hauv America, nyob rau hauv Ohio - thiab tub ua lag luam nyob rau hauv ntau tshaj li 75 lub teb chaws. Khoom Procter & Twv txiaj high-zoo thiab pheej yig. Khoom cov ntseeg los ntawm cov kev pab nyob ib ncig ntawm lub ntiaj teb no. Lub tuam txhab tsis tau tsuas yog yuav siv sij hawm mus rau hauv tus account lub xav tau kev pab ntawm cov neeg muas zaub thiab lawv xav li cas thiab embodies lub tshiab, zoo khoom. Tsis tas li ntawd, Procter & Twv txiaj yog tus founder ntawm "lub hom ntawm tus system." Ntau tshaj 3,000 hom ntawm lub tuam txhab muag nyob rau hauv yuav luag tag nrho cov teb chaws ntawm lub ntiaj teb no, thiab cov nyiaj tau los rau lub xyoo tshaj $ 76 billion.

Main chaw ntawm kev ua si

Niaj hnub no lub tuam txhab yog nyob rau hauv kev ua lag luam txog 50 hom. Nws ua ub no yog teem nyob rau hauv peb lub ntsiab qhov chaw:

• khoom rau lub cev kho mob;
• tsev neeg tshuaj;
• noj qab haus huv cov khoom.

Tsev neeg tshuaj Procter & Twv txiaj muab yuav luag ib nrab ntawm lub xyoo turnover.

Nyob rau hauv peb lub teb chaws, lub tuam txhab Procter & Twv txiaj tuaj nyob rau hauv thaum ntxov 90s. Khoom nws twb muab faib ua ob pawg: cov khoom rau tej kev siv thiab kev siv. Qhov thib ob pab pawg neeg no muaj xws li cov khoom ntawm loj loj ntim tsim mas rau neeg cov neeg muas zaub. Qhov no qhuav tu, qhua tsev, cov chaw ntiav pw, motels.

Khoom Procter & Twv txiaj

Cov feem nrov hom Procter & Twv txiaj:

• Tshuaj thiab tsev neeg - cov rau khoom Ariel, Charmin, Comet, Mr. Kom, Lenor, Dreft, pampers, Ace, Duracell, Fairy, Ambi pur;
• saib xyuas khoom - Head & Lub xub pwg nyom, Tampax, Muab-ib-nrog, Wella, Gilette, Shamtu, Braun, qub Txuj lom, Naturella, Olay, Londa, Mach 3, Nco ntsoov, Shandy.

Nyob rau hauv tas li ntawd, los ntawm intermediaries muag cov nram qab no cov khoom: Tej daim ntawm Pringles, tshuaj Vicks, cov khoom Max Factor.

Procter & Twv txiaj cov khoom uas tam sim no tsis tsuas yog nyob rau tus neeg ua lag luam. Lub ntsiab sib tw nyob rau hauv ntau lawm yog:

• Colgate, Palmolive, Hill noj rau cov tsiaj;
• L'oreal Paris;
• Schwarzkopf / Henkel;
• Unilever;
• Kimberly-Clark.

Heev izvetsnymi nyob rau hauv lub tuam txhab no cov khoom Ncauj-B thiab Muab-ib-nrog. Tom qab tag nrho, txhua tus neeg cov hniav yuav xim, maj mam kho mob, kev kho mob cov khoom siv thiab cov khoom ntawm cov hom yuav pab daws tau ntau ntawm koj cov teeb meem. Qhov no hniav lwj, hniav rhiab heev, pob zeb, cov quav hniav, ua pa tsw phem. Yeem muaj cov nram qab cov khoom: cov tshuaj txhuam hniav, zoo tib yam thiab hluav taws xob txhuam, xov, ntaub softener. Manufacturers lav siab zoo thiab ib tug zoo tshwm sim tom qab ib tug ob peb lub lim piam ntawm kev siv cov khoom.

Zoo nkauj sab phiaj cov neeg tuaj saib nyob rau hauv ntau lawm Gillette. Nws yog nyob rau hauv coob raws li ib tug hluas thiab cov laus cov txiv neej. Nws cov khoom rau huv thiab yooj yim shaving kov yeej tag nrho lub ntiaj teb no. Qhov no shaver, antiperspirants (gel, khoom, nyob rau hauv daim ntawv ntawm cov tshuaj txau) txhais tau tias ua ntej thiab tom qab shaving rau tag nrho cov tawv nqaij hom, tso quav tso dej. Gillette technology yog nws.

Txoj kev loj hlob thiab kev txhim kho ntawm cov khoom

Procter & Twv txiaj yog nquag muaj kev txhawj xeeb txog cov ib puag ncig. Lossi nyob rau hauv kev tshawb fawb ntawm lwm pov tseg txoj kev. Txij li thaum cov ntau lawm thiab kev siv ntawm cov khoom feem ntau tsim khoom pov tseg, lub tuam txhab adheres rau lub tshiab peb muaj kev ruaj ntseg ntsuas:

1. Ib tug tseem ceeb yuav txo tau nyob rau hauv pov tseg thaum lub sij hawm lub lag luam.
2. Cov kev loj hlob ntawm advanced ntim, uas, nyob rau hauv lem, minimizes pov tseg.
3. Ib cov kev taw qhia rau cov nqi npaum li cas txoj cai. Uas yog, cov nyiaj them yug ntawm cov tub ceev xwm thiab cov neeg uas tseem tabtom mus optimize cov khib nyiab system, qhov chaw tus nqi twv.

Tej kev nyab xeeb thiab uas tsis yog-tshuaj muaj taug ntawm cov khoom thov los ntawm cov neeg sawv cev ntawm Procter & Twv txiaj. Rospotrebnadzor kuj muab ib tug decree ntawm lub caij ntuj sov ntsoos ntsoos los ntawm cov muag khoom ntawm tej yam khoom. Dhau ntaus cav ntxuav tais diav xab npum hmoov.

Txawm tam sim no muaj ntau yam muaj wondering txog qhov kev ruaj ntseg cov qauv, tag nrho cov khoom ntawm Procter & Twv txiaj siab raws li tej uas tsis muaj kab mob kev cai, cov txheej txheem thiab yuav tsum.