Kev ua lag luam monopolistic sib txeeb

Nyob rau hauv no tsab xov xwm peb xav txog qhov no ua lag luam qauv, qhov twg nws ua hauj lwm ib tug loj tus naj npawb ntawm cov neeg muag khoom muag khoom sufficiently ze, tab sis tsis zoo tag nrho hloov rau txhua tus lwm yam, nyob rau hauv lwm yam lus kev ua lag luam ntawm monopolistic sib txeeb. Nyob rau hauv xws li ib tug ua lag luam, txhua chaw tsim tshuaj paus rau hauv ib tes yog ib tug monopoly, raws li nws muaj nws tus kheej version ntawm cov khoom, tab sis nws tsis muaj cov neeg sib tw uas muag cov khoom, tab sis nrog ib co zoo heev ua yeeb yam.

Fundamentals ntawm cov qauv thiab lub sij hawm "monopolistic sib txeeb ua lag luam" tau raug tsim los ntawm Edward Chamberlain nyob rau hauv 1933.

nta:

1. Ib tug xov tooj tseem ceeb ntawm sellers nyob rau hauv kev ua lag luam.
2. Khoom ntau yam zoo.
3. Txhav uas tsis yog-tus nqi sib txeeb.
4. Kuj tsis tshua muaj teeb meem.

Xav txog cov nta rau ntau yam.

Ib tug loj tus naj npawb ntawm manufacturers

Zoo kawg nkaus kev sib tw, monopolistic sib txeeb yog yus muaj los ntawm ib tug ncaj loj tus naj npawb ntawm ib tug neeg sellers. Txhua ruaj muaj tsuas ib tug me me lag luam sib qhia nyob rau hauv kev ua lag luam. Raws li ib tug tsim nyog tau, xws ruaj yus muaj los ntawm loj me me. Nyob rau hauv ib tes, qhov no feature eliminates tau concerted kev txiav txim thiab kev koom tes los ua kom tus nqi ntawm cov khoom los yog qhov teeb meem ntawm cov kev txwv. Nyob rau lwm cov tes, me me npe yuav tsis tau cuam tshuam rau cov theem ntawm tus nqi.

khoom ntau yam

Qhov no feature yog rau no kev ua lag luam qauv tseem ceeb, vim nws presupposes uas cov neeg muag khoom muab zoo heev, tab sis tsis zoo xws li cov zoo li cov yam ntxwv. Tej khoom tsis yog ua rau txhua tus lwm yam zoo meej hloov.

Thaj av rau ntau yam:

• Yam ntxwv lub cev ntawm cov khoom.
• Qhov chaw.
• Liam sib txawv hais txog trademark, ntim, advertising, cov duab ntawm lub tuam txhab.

Ntau yam kuj yuav ntsug thiab kab rov tav. Vertical ntau yam assumes division ntawm cov khoom ntawm zoo rau "zoo" thiab "phem", piv txwv li, cov kev xaiv ntawm lub TV "Temp" thiab «Samsung». Kab rov tav ntau yam assumes division ntawm cov khoom nyob txog tib yam nqi rau cov neeg uas phim cov nyiam ntawm tus neeg thiab tsis sib haum. Piv txwv li, lub tsheb hom BMW thiab Audi.

Khoom ntau yam enables tuam txab mus rau ib tug tsawg cawv rau tus nqi lag luam, vim hais tias muaj ntau yam buyers yuav yuav nyob twj ywm cog lus rau ib tug hom nrog ib tug me ntsis nce nyob rau hauv tus nqi ntawm ntau lawm. Tab sis lub lag luam yog monopolistic sib txeeb yuav xwb ib tug heev tsawg tej yam uas cov neeg ruaj. tus ntoo khaub lig-elasticity ntawm kev thov tus nqi yog siab txaus.

Teeb meem rau kev ua lag luam nkag

Nkag mus rau hauv kev lag luam yog tsis yooj yim rau npe. Qhov no yog vim me me thawj zaug peev, me me scale, me me luaj li cas ntawm uas twb muaj lawm tuam txab. Txawm li cas los, lub nkag mus rau hauv kev ua lag luam ntawm monopolistic kev sib tw yog tseem nyuaj tshaj nyob rau hauv lub tej yam kev mob ntawm zoo meej sib txeeb, txij thaum lub tshiab lub tuam txhab yuav tsum tau nrhiav ib txoj kev nyiam buyers ntawm uas twb muaj lawm tuam txab. Thiab nws yuav tsum tau kom tus neeg muag khoom rau ib co nqi ntxiv.

nonprice sib txeeb

Kev ua lag luam monopolistic sib txeeb tso cai tuam txab rau ob qho loj uas tsis yog-tus nqi feem rau kev muag khoom zoo:

• Txhim khu ntau yam zoo.
• Hloov advertising thiab muag khoom nce qib zoo.

Yog li, monopolistic sib txeeb - lub feem ntau muaj tiag qauv rau ntau industries, xws li khw muag khoom, tsheb, tsev khoom siv, tshuaj pleev ib ce thiab Hairdressing cov kev pab cuam, thiab hais txog. Raws li hais tus tiag tiag kev pab nws puas tsim nyog sau cia hais tias lub lag luam wholesale lag luam rau tej khoom, xws li xab npum, cov tshuaj txhuam hniav, yog oligopolistic, vim hais tias tsis yus heev heev, nkag teb chaws yog dawb thiab cov me me luaj li cas thiab lub khw muag khoom ua lag luam tseem yog ib qho piv txwv ntawm monopolistic sib txeeb.