Kav "Technosila": neeg xyuas thiab cov neeg ua haujlwm

Hom "Technosila" - cov feem ntau coj los nyob rau hauv Russia. Qhov no yog ib tug ntawm cov loj tshaj plaws retailers nyob rau hauv lub ya ntawm cov neeg siv electronics. Founded tshaj 20 xyoo dhau los, lub tuam txhab "Technosila" tseem evolve. Dua li ntawm qhov yooj yim lub sij hawm kab nrog rau cov teeb meem ntawm Modernization ntawm Lavxias teb sab kev khwv nyiaj txiag niaj hnub no, hom executives saib lub zeem muag nyob rau hauv txoj kev loj hlob ntawm cov tshiab kev ua ub no.

Ntawm cov feem ntau dynamic feem ntawm cov niaj hnub hluav taws xob khw muag khoom - online muag khoom. Nyob rau hauv cov ntaub ntawv no, yog ib co sij hawm dhau los, online retailers raug xam tias yog cov neeg sib tw mus tsoos ntsiab lus ntawm kev muag khoom, tam sim no off-line retailers koom kawm siv online cuab yeej nyob rau hauv thiaj li yuav txhim kho koj lub lag luam. Niaj hnub no, cov Internet - indispensable rau ntau sellers channel ntawm kev sib txuas lus nrog tus neeg.

Tshaj tawm hais tias sab saum toj managers "Technosila" lub hom phaj yog kev lom zem ntau vim ib tug ntau yam kev siv ntawm cia li tib online cov cuab yeej. Yuav ua li cas rau cov neeg ua hauj lwm infrastructure yog ib hom tshuaj? Yuav ua li cas txaus siab cov neeg muas zaub yaam puab paub nrog lub tuam txhab nyob rau hauv cov nqe lus ntawm mus ntsib mus rau lub off-line khw muag khoom noj thiab nyob rau hauv qhov tseeb xa mus rau lub kev pab hauv internet?

hom dab neeg

Lub tuam txhab "Technosila", xyuas uas yog tam sim no nyob rau hauv lub hauv internet qhov chaw nyob rau hauv loj tus xov tooj - ib tug ntawm cov uas lub Lavxias teb sab retailers nyob rau hauv lub ya ntawm khoom vaj khoom tsev thiab hluav taws xob khoom. Raws li rau ntau yam kev kwv yees, lub tuam txhab ranks rau sab saum toj tuam txhab uas muag ntawm Lavxias teb sab Federation nyob rau hauv cov nqe lus ntawm kev siv ntawm lub khw muag khoom qhov chaw. Based lub tuam txhab "Technosila" nyob rau hauv 1993, ob businessmen - Victor thiab Vyacheslav Zaitsev nyob rau hauv Moscow. Txij li thaum 2001, lub hom pib tshwm nyob rau hauv lwm cov cheeb tsam ntawm Lavxias teb sab Federation. Hais txog lub zeem muag ntawm lub tsev network "Technosila" xyuas ntau Lavxias teb sab marketers yog cov feem ntau zoo. Los ntawm 2007, lub ntsiab yog ib feem ntawm hom khw muag khoom noj nyob rau hauv lub cheeb tsam. Nyob rau hauv tib lub xyoo, nws qhib nws thawj txawv teb chaws khw "Technosila" - nyob rau hauv Dushanbe, nyob rau hauv lub franchise daim ntawv cog lus.

Nyob rau hauv 2010, "Technosila" cuab tam, uas nyob rau hauv kev xyuas txog cov nam ntxiv expansion nyob rau hauv cov nqe lus ntawm tsis ntev los no ntsoog twb tsis overly zoo nyob rau hauv Lavxias teb sab xov xwm ua hauj lwm, mus rau cov kev tswj ntawm MDM Bank. Tsis ntev, txawm li cas los, cov shares raug muag mus rau lub hom Dauria. A twb launched nyob rau hauv Lub ob hlis ntuj 2011, ntaub ntawv bankruptcy los hais plaub ntug "Technosila" hom. Comments txog nws twb sib txawv heev connotation nyob rau hauv Lavxias teb sab kws txawj ib puag ncig. Nws yog paub hais tias thaum lub sij hawm ntawm lub rooj sib hais muaj feem xyuam rau cov ntaub ntawv bankruptcy, tus nqi ntawm cov neeg pab leg ntaubntawv ntawm tshuav nuj tshuav nqi ntau tshaj 11 billion rubles. Los ntawm kawg ntawm 2011 Dauria lub tuam txhab tau muaj kev tswj los mus them tag nrho cov nuj nqis tawm "Technosila", thiab txij li thaum pib ntawm 2012, lub network ntawm cov khw reopened cov qhov rooj rau cov neeg. Tab sis tsis ntev txaus, lub hom muag rau ib pab pawg neeg ntawm cov nyiaj txiag ua lag luam. Nyob rau hauv 2014, nws tau tshaj tawm tias "Technosila" merger nrog lwm loj retailer ntawm electronics thiab cov tsev khoom siv ya - lub tuam txhab "Tekhnoshok". Cov tshwm sim yog ib tug ntawm cov loj tshaj plaws coj mus muag tes hauj lwm Russia tus nqi rau ntau tshaj 120 lub khw muag khoom thiab tag nrho cov cheeb tsam ntawm outlets tshaj 230 sq. M. m. "Technosila" Lub hom yog tam sim no tam sim no nyob rau hauv tag nrho cov tsoom fwv teb chaws tsev kawm ntawv ntawm Russia, tsuas yog cov Far East.

Lub tuam txhab pab them nqi - mus koom tsim lag luam hauv internet tivthaiv. Muaj hom "Technosila" online khw neeg tawm tswv yim tau txais nyob rau hauv ib tug ntau yam. Degree ntawm sentiment, ntawm chav kawm, sib txawv heev, tab sis nyob rau hauv Feem ntau, Lavxias teb sab tau txais kev pab yuav mus rau lub tuam txhab zoo. Npaum lag luam ntawm lub hom qauv, cov kws txawj ntseeg hais tias, yog loj vim lub kev vam meej kev koom ua ke ntawm cov kev pab "Technosila" thiab "Tekhnoshok", muaj nyob rau ntawm lub sij hawm ntawm lub merger. Nyob rau hauv lub neej yav tom ntej, lub li npaj rau kev mus nqis peev pab rau logistics, kev txhim kho ntawm NWS-infrastructure, kev siv ntawm cov tshiab CRM kuaj thiab tso ib tug ntau yam ntawm loyalty cov kev pab cuam.

Uas nyob rau hauv lub hauv internet kev taw qhia

Cov sib nrauj hais txog qhov kev loj hlob ntawm lub hom nyob rau hauv lub hauv internet kev taw qhia. Raws li peb tau sau tseg saum toj no, lub hom "Technosila" neeg xyuas thiab ntau nquag tau txais nyob rau hauv lub Internet chaw. Tswvyim hais txog qhov zoo ntawm cov khoom muag nyob rau hauv lub khw muag khoom noj, raws li tau zoo raws li cov theem ntawm kev pab cuam, lub Lavxias teb sab neeg tau qhia rau ntau yam hauv internet portals. Piv txwv li, nyob rau hauv ib tug ncaj ntau yam ntawm cov qhua xyuas "Technosila" mus rau "ntawm Yandex.Market" - ib tug ntawm cov loj tshaj plaws integrators nyob rau hauv Lavxias teb sab Internet muag khoom.

Raws li cov kev pab them nqi voiced los ntawm cov coj noj coj ua ntawm lub hom nyob rau hauv lub xov xwm sib tham, lub tuam txhab ntsib tus neeg ua hauj lwm - muab kev ua lag luam sufficiently cim ua lag ua luam hom raws li ib tug qauv, uas yuav tsum tau optimally ua ke hauv internet thiab offline kab infrastructure. Nws yog npaj yuav nqis peev nyob rau hauv kev txhim kho ntawm lub site, nce nws paub nyob rau hauv Lavxias teb sab xov xwm cov neeg siv. Raws li cov kws txawj, txoj kev txheeb xyuas ntawm "Technosila" khw, cov kev vam meej realization ntawm lub hom phiaj yuav lom zem ntau tiv thaiv tau cov teeb meem tiam sis nyob rau hauv lub ya. Txawm li cas los, kws tshuaj ntsuam hais tias, cov niaj hnub Lavxias teb sab retailers yuav zoo tsim yog optimally suited rau qhov teeb meem ntawm prioritization nyob rau hauv lub hauv internet thiab offline muag khoom. Ua tau, nyob rau hauv lub moj khaum ntawm lub tswv yim no, thiab tej zaum yuav muaj "Technosila". Twb, raws li qhia nyob rau hauv ib txhia qhov chaw, lub feem ntawm muag hauv internet nyob rau hauv lub tuam txhab generates txog 20% ntawm nws cov nyiaj tau rau lub Lavxias teb sab kev ua lag luam. Nws yuav tsum hais tias qhov no daim duab yuav loj hlob tuaj.

Offline tshuaj pleev!

Txawm li cas los, sab saum toj managers "Technosila" nyob rau hauv kev sib tham nrog rau hauv xov xwm highlight qhov tseeb hais tias offline muag khoom cheeb tsam yuav tau tsim. Ua ntej ntawm tag nrho cov, nyob rau hauv lub nam ntawm infrastructure them nyiaj yug rau hauv lub hauv internet tivthaiv ntawm lub lag luam. Hais tias yog, tus neeg, kom ib yam dab tsi hauv internet, yuav tsum tau tuaj nyob rau hauv muab rau rau nws lub khw thiab tuaj tos koj purchase. Raws li rau lub xov tooj ntawm off-line ntsiab lus ntawm cov network, nws yog ntseeg lub tuam txhab managers, yuav hloov tsis tau ho nyob rau hauv lub nyob ze yav tom ntej. Nws yuav muab sau tseg tias xyuas ntawm lub khw "Technosila" lom zem ntau muaj xws li cov nam ntawm qhov chaw ntawm cov kev cov ntsiab lus ntawm kev muag khoom. Muaj ntau cov neeg muas zaub txaus siab rau lub yooj yim ntawm qhov chaw ntawm lub feem ntau ntawm lawv yog cov correlative nrog lub geography ntawm lub zos thiab thauj infrastructure ntawm settlements. Yog hais tias txoj cai yog yus muaj los ntawm ib tug tag nrho-tsim localization txaus khw muag khoom noj mus txuas ntxiv, ces lub hom muaj tag nrho cov muaj feem, kws txawj hais tias, tsim kom muaj ib tug zoo mechanism ntawm kev sis raug zoo ntawm hauv internet thiab offline tivthaiv ntawm lub lag luam qauv.

Online marketing

Ib txoj kev los sis lwm, "Technosila", raws li evidenced los ntawm cov lus ntawm managers, yuav accentuate tsim nyob rau hauv-line kev taw qhia. Yuav ua li cas yog cov tseem ceeb sib nrauj ntawm lub hom marketing zoo siv nyob rau hauv lub moj khaum ntawm cov kev cai? Nws yog assumed, nyob rau hauv particular, tus adaptation ntawm lub tuam txhab ua lag ua luam qauv rau cov yam ntxwv ntawm cov neeg coj tus cwj pwm ntawm cov pej xeem. Piv txwv li, muaj ntau yam niaj hnub buyers txiav txim siab nyob rau hauv lub tshaaj ntawm ib tug hom ntawm cov khoom ua ntej nkawd ob leeg tuaj mus rau lub khw.

Cov raug scenario yog raws li nram no. Ua ntej, tus buyer yuav ua rau ib tug xaiv ntawm cov khoom raws li cov nqi thiab qhov zoo tshaj plaws los ntawm nws lub taw tes ntawm view ntawm cov khoom ua tau zoo. Ces ib tug nyeem nyob rau ntawm loj online chaw xyuas. "Technosila" mus rau "ntawm Yandex.Market" - ib qho ntawm feem nrov portals ntawm no lub npe - yog pom nyob rau hauv cov lus ntawm tus neeg siv sufficiently feem ntau. Daim Ntawv ib lub tswv yim hais txog cov khoom nyob rau hauv lub hauv paus ntawm cov yam ntxwv ntawm tus kheej kev nyob rau hauv lub hauv paus ntawm cov duab, cov yeeb yaj duab, thiab cov lus nyob rau hauv ib tug saib xyuas, tus buyer mus rau qhov ze lub khw ntawm cov saw hlau nyob rau hauv thiaj li yuav lub feem ntau haum cov khoom.

Yog li, ua ntej koj mus qhov muag taw tes, cov neeg kawm ntaub ntawv los ntawm lub hauv internet Wage rau ntawm qhov chaw faib network, lwm cov neeg cov kev xav nyob rau hauv qhov txheeb xyuas nyob rau hauv kev tes hauj lwm. Tej zaum nws yuav siv sij hawm lawv txawm ntev tshaj li lub tswv yim pab ncaj qha mus rau lub khw. Yog li, raws li cov tswj 'Technosila "off-line point ntawm kev muag khoom puv los ntawm active kev muag khoom nyob rau hauv lub infrastructure tsev uas ua ib tug loj raws li lub logistic muaj nuj nqi.

Online cuab yeej

Yuav ua li cas tej cuab yeej "Technosila" qhia kom paub nyob rau hauv thiaj li yuav siv cov kev pab cuam ntawm txoj kev loj hlob ntawm muag hauv internet? Nyob rau hauv ib qho kev sib tham nrog lub taub hau ntawm lub hom xov xwm qhia theses, nyob rau hauv particular, qhov yuav tsum tau rau cov kev taw qhia ntawm ib tug tshiab NWS-platform, uas yuav tsum tau raws li qhov chaw functionality. Nws kuj npaj mus ntxiv txhim kho lub logistics system hom. Txawm tias muaj tseeb hais tias xws li ib tug tivthaiv, raws li tus me nyuam, "Technosila" (xyuas ntawm cov kws txawj thiab buyers paub meej tias nws) feem ntau kev sib tw nrog rau lwm cov khw muag khoom, lub tuam txhab, thaj, tsis xav kom nres muaj. Thiab qhov no yog tej zaum cov feem ntau tej yam zoo rau qhov kev siv ntawm cov tshaj tawm cov kev npaj ntawm lub hom.

Nyob rau hauv kev, nws yog lam xav hais tias cov buyer yuav xaiv tus feem ntau yooj yim cov kev xaiv uas tus me nyuam ntawm cov khoom nyob rau hauv lub hauv paus ntawm zoo tshaj tus nqi rau cov nyiaj, thiab xa tus nqi. Tej zaum, raws li cov tswj "Technosila" yuav tau qeeb, tab sis tus me nyuam dawb, los yog qhia, tab sis yuav tau them rau nws. Tsis tas li ntawd tej zaum yuav muaj ntxiv logistical kev xaiv. Tam sim no ua hauj lwm nyob rau hauv "Technosila" (xyuas neeg ua hauj lwm uas muaj ntau yam departments ntawm lub tuam txhab kom paub meej tias qhov no) yog lom zem ntau vim lub ntsiab txhais ntawm kev nplij siab hom kev koom tes nrog cov thauj thiab courier cov kev pab cuam, lub kos npe rau ntawm kev sib cog lus. Yuav tsum kaw ntom nti ua kev koom ua ke nrog lub retailer lub infrastructure khub kev pab.

pab nyiaj txiag rau qhov kev pab cuam

Adaptation kev pab cuam "Technosila" tshiab lub tswv yim ntawm kev muag khoom, uas yuav tsum tau accentuated nyob rau hauv lub hauv internet kev taw qhia yuav tseem ceeb peev. Yog li ntawd, nyob rau hauv ib txhia qhov chaw muaj indications uas lub hom yuav tau nqis peev nyob rau hauv infrastructure daim ntawv rov ntxiv ib ob peb puas lab rubles. Xav qhov chaw ntawm cov nyiaj - peev ntawm shareholders, raws li zoo raws li nyob hauv hom reserves. Ib cov kws txawj heev txaus siab rau txoj cai ntawm lub tuam txhab nyob rau hauv lub nam ntawm npaum qee ntawm cov nyiaj txiag pab. Piv txwv li, thaum koom ob hom - "Tekhnoshok" thiab "Technosila" (neeg ua hauj lwm saib xyuas cov tseem ceeb departments nyob rau hauv cov nqe lus ntawm merger cov txheej txheem paub meej tias qhov no), cov re-branding thiab lwm yam kev koom ua ke cov ntsiab lus twb solved nrog yam tsawg kawg nkaus peev nqi. Ntxiv mus, vim lub merger nrog cov "Tekhnoshok", raws li cov tswj "Technosila", muaj ntau yam ntawm cov nqi uas txuam nrog rau Modernization ntawm NWS-infrastructure thiab lwm yam kev pab raws qib, reflecting tshiab txoj cai ntawm lub tuam txhab, yuav txo tau.

tswv yim li

Xav txog yuav ua li cas lub lag luam zoo ntawm lub hom nyob rau hauv xyaum. Thaum soj ntsuam cov nam yuav pab peb xyuas ntawm lub khw "Technosila". Moscow, St. Petersburg thiab lwm yam loj lub zos ntawm Lavxias teb sab Federation, raws li kws txawj ntseeg tau, tsim ib lub lag luam uas yuav ua tau ib tug txhim khu kev qha qhov taw qhia ntawm kev vam meej kev siv ntawm hom kev muag khoom lub tswv yim uas zoo xws li cov online thiab offline ua lag ua luam tivthaiv. Yuav ua li cas cov neeg siv yog hais tias txog qhov kev paub ntawm kev sis raug zoo nrog cov "Technosila"?

nyiaj cheb

Ntawm cov feem ntau txaus nyiam kev xaiv uas muab los ntawm "Technosila" - neeg xyuas paub meej tias qhov no - rebate kev pab cuam. Piv txwv li, thaum koj txiav txim kom ntau cov khoom ntawm qhov chaw purchase price yog cheaper dua kev yuav khoom ib yam khoom nyob rau hauv lub khw. Nws yog ib qho tseem ceeb luag hauj lwm nyob rau hauv lub lag luam txoj cai "Technosila" tej zaum ua si promo codes. Siv lawv, cov neeg muas zaub kuj yuav tau txais ntxiv nyiaj cheb. Muaj hom "Technosila" khw hauv internet (neeg xyuas yus sufficiently appreciable degree ntawm zoo rau hauv no hwm) muab ib lub sij hawm kom tau ib tug uas tsim nyog discount thaum ordering khoom ncaj qha. Ua li no, koj yuav tsum mus rau hauv lub promotional code nyob rau hauv tshwj xeeb teb nyob rau hauv lub tsim daim ntawv thov.

Lwm cov kev xaiv kom tau ib tug luv nqi nyob rau hauv lub "Technosila" - dhau cov laus txheej txheem. Lub hom li realizes heev nrov ntawm Lavxias teb sab retailers tswvyim nyob rau hauv nws tus kheej qhov kev pab cuam. Nyob rau hauv cov ntaub ntawv no, lub khw "Technosila" - neeg xyuas paub meej tias qhov no - nws yog npaj txhij mus rau noj lub qub cov khoom tawm ntawm cov tsev apartment thiab coj ib lub tshiab. Cov neeg co menyuam coj kev pab cuam.

Service thiab tawm tswv yim

Ua tau, dab tsi yog kom paub meej txog cov kev pab cuam theem nyob rau hauv lub "Technosila"? Yuav ua li cas cov neeg no hais txog nws cov neeg tawm hauv kev txheeb xyuas nyob rau hauv thematic portals? "Technosila" online khw koom, thaj, thaum lub kev sib tw theem. Peb hais tib yam hais txog lub off-line ntsiab lus ntawm kev muag khoom network?

Nco ntsoov tias tus neeg muas zaub xyuas, mus saib tau nyob rau hauv hom khw muag khoom noj, yog lom zem ntau subjective. Yog hais tias ib tug neeg considers siv tau rau tib theem ntawm kev pab, lwm yam hais tias txij li thaum nws yog tsis yooj yim sua rau kev sib txuas lus nrog rau cov buyer. Ntsib neeg tsis txaus siab uas nyob rau hauv ib co khw muag khoom noj muag khoom network neeg pab tswv yim them nyiaj rau lawv txaus mloog. Tab sis, nyob rau tib lub sij hawm, ntau cov neeg muaj qhia nyob rau hauv lawv cov lus nyob rau hauv ntev kev ua ntawm neeg ua hauj lwm 'Technosila "nyob rau hauv cov nqe lus ntawm kev sib txuas lus nrog cov qhua tuaj noj mov, ib txhia neeg hu no tus cwj pwm sab. Qhov loj lo lus nug, ntawm chav kawm, ib co ntawm cov qauv ntawm kev sis raug zoo nrog cov buyer npaj rau feem ntau ntawm Russians. Ib tug tib taw tes ntawm view rau cov teeb meem no yog yuav tsum tau tsis yooj yim sua.

Rau ib tug loj retailer network yog ib qho tseem ceeb mus rau qhov zoo ntawm lub tswv yim los ntawm lub buyer. Yog li ntawd cov kws txawj hais tias ntau cov neeg muas zaub hom ntawv, sau ntawv, nyob rau hauv particular, "rau Yandex.Market" xyuas. "Technosila" nyob rau hauv qhov ntsiab lus teb muaj txaus sib tw kev pab. Piv txwv li, rau cov kev kho mob ntawm cov neeg nyob rau hauv tag nrho cov teeb meem - guarantees Remon, kev tuav pov hwm nyiaj cheb - lub tuam txhab qhib ib tug kub kab, uas sau los ntawm 9:00 mus 21:00. Tsis tas li ntawd, buyers yuav xa koj cov lus nug nyob rau hauv lub tuam txhab ntawm e-mail, specifying cov neeg los ntawm kev uas lub khw yuav ces yuav tau hu mus rau tus neeg muas zaub.

hom neeg muas zaub, raws li zoo raws li ntau cov kws txawj nyob rau hauv lub teb ntawm e-retailers hais lub siab zoo ntawm cov kev pab thiab kev noj kev haus kev pab txhawb nqa nyob rau hauv "Technosila". Nyob rau hauv qhov kev txiav txim, lub hom muaj ib tug heev kev sib tw infrastructure thiab txaus kawm neeg. Tuam txhab uas muag tsuas hloov tsim nyog pab rau pheej li lub tswv yim.

kev sib tw zoo

Lub tuam txhab "Technosila" - loj hlob hom. Nws kawm tau zoo, cov kws txawj hais tias, lom zem ntau txuam nrog raws sij hawm expansion ntawm lub ntau yam. Tam sim no lub retailer lub catalogs - kaum ntawm txhiab ntawm txawv cov hau lus. Txhua yam ntawm lawv yog muab cov ntaub ntawv uas qhia tus yam ntxwv thiab thaj chaw ntawm lwm cov neeg siv cov khoom. Yog li, lwm yam ntawm tus competitiveness ntawm lub hom - cov ntaub ntawv cov ntsiab lus ntawm kev sib txuas lus nrog rau cov buyer. Yog hais tias tsim nyog, txhawb kev pab cuam "Technosila" yeej ib txwm npaj txhij mus muab tej ntaub ntawv qhia ntxiv txog lub siv technology. Nws them zoo mloog los hom neeg ua hauj lwm kev loj hlob. Nyob rau hauv kev, lawv tsis tu ncua koom nyob rau hauv kev kawm nyob rau hauv tshwj xeeb kev kawm.

Ntawm cov lwm yam tseem ceeb sib tw zoo ntawm lub tuam txhab - ib tug loj tus naj npawb ntawm high-zoo ua hauj lwm thiab cov kev pab zov me nyuam. Muaj, yog li ntawd, tsis yog nyob rau hauv qhov loj tshaj plaws lub zos qhov chaw uas nws ua hauj lwm "Technosila". St. Petersburg (neeg xyuas lub tuam txhab ntawm lub sab qaum teb capital kom tau raws li lub tshwj xeeb nyob hauv internet qhov chaw rau ib tug tsis tu ncua), Moscow - hauv lub nroog uas tus neeg muas zaub yog tsis tshua muaj ras los ntawm lub siab zoo ntawm cov coj cov kev pab cuam. Qhov no, nyob rau hauv lem, yog feem ntau tsis nyob rau hauv lub cheeb tsam. Txawm li cas los, qhov kev pab zov me nyuam "Technosila" nyob rau hauv lub zos ntawm Russia nyob rau hauv sufficiently ntau yam ntawm kev ua hauj lwm, raws li ntau cov neeg siv, tawm cov lus, nyob rau hauv txoj kev ntseeg zoo thiab tag nrho conforming rau cov neeg muas zaub 'xav tau kev pab. Muaj ntau buyers hais tias lub warranty cov nqe lus nyob rau hauv lub "Technosila" koom nrog ib tug txiav txim nqi ntawm cov kev pab uas yog muab dawb xwb.