Lub keeb kwm ntawm advertising

Advertising ... Niaj hnub no nws nrog peb qhov txhia chaw: zog thiab banners, banners thiab billboards, stickers, banners, pennants, TV commercials, ntau lwm txoj kev hu rau peb mus yuav, mus saib, sim ... Thiab thaum muaj ib tus thawj advertising?

Archaeological finds qhia hais tias txawm nyob rau hauv lub ancient ntiaj teb no rau lub phenomenon kho heev tiag. Ib txhia kws tshawb fawb ntseeg tau hais tias lub keeb kwm ntawm advertising nws muaj nws keeb kwm nyob rau ancient Egypt. Thaum kawg, tus thawj papyrus nrog cov ntawv tshaj tawm ntawm cov muag khoom ntawm ib tug qhev tau pom nyob rau hauv lub teb chaws no. Me ntsis tom qab, nyob rau hauv lub teb chaws ntawm ancient Greece thiab Rome ancient, historians tau pom muaj ntau cov laug cam, pob txha daim hlau, phiaj toog, uas muaj cov lus qhia txog cov muag khoom ntawm tej yam khoom. Lawv hnub rov qab mus rau 6 los yog 8 xyoo txhiab BC.

Lub keeb kwm ntawm advertising, soj ntsuam ntawm pom, pib nrog lub advent ntawm cov lag luam tawm. Sau rau ib tug ntau yam ntawm xov xwm (papyrus, tooj liab, pob txha) ntaub ntawv ces twb nyeem nrov nrov nyob rau hauv lub feem ntau crowded qhov chaw. Txawm ces, lub hom phiaj ntawm advertising tawm yog nyiam paj, adventurous pom mus rau hauv lub minds ntawm tej buyers. Sellers, siv suab, pom tau qhov sib, sau txoj kev, yuam cov tub lag luam los mus ua kom txaus nyiam thiab muaj txiaj ntsim rau advertisers ua.

Lub keeb kwm ntawm advertising qhia tias qhov tseem ceeb milestone nyob rau hauv txoj kev loj hlob ntawm no phenomenon pib nyob rau hauv 1472. Me ntsis ua ntej lawm, nws tau yees ua lub printing xovxwm, namely lub xyoo no hnub rov qab mus rau tus thawj sau advertisement. Nws twb nrhiav tau rau ntawm lub qhov rooj ntawm lub tsev teev ntuj, thiab nws yog qhia nyob rau hauv lub qhov muag ntawm kev thov Vajtswv.

Advertising nyob rau hauv luam xov xwm xub tshwm sim nyob rau hauv 1630. Enterprising Frenchman Theophrastus Renaudot yog cov zaub tawm nyob rau hauv "lub Fabkis ntawv xov xwm". Ib qho ntawm thawj - txog ib tug dlej nqi zog, uas yuav tau txais ib tug neeg qhia kom meej rau qhov chaw nyob ntawm ob peb yam ntawm cov neeg nyiag nees.

Nyob ib ncig ntawm tib lub sij hawm tuaj thawj advertising banner. Nws twb tso tau rau hauv lub cais kawg ntawm tus pas ib daim ntawv los sau cov kev kuaj, kos ib daim duab. Nws twb muab tso rau hauv lub qhov rais ntawm ib qho ntawm cov pheej yig Fabkis courgettes: advertised nws pheej yig chav ua noj.

Nrog rau txoj kev loj hlob ntawm lub industrial keeb kwm ntawm advertising pib mus nce ceev. Txij li thaum 1839, nyob rau hauv cov ntaub ntawv no siv duab. Thiab muaj ib tug thawj advertising lub koom haum nyob rau hauv thaum ntxov 19th caug xyoo, uas yog tsis yog li ntawd sib txawv heev los ntawm hnub no lub. Nws neeg ua hauj lwm yuav lub sawb nyob rau hauv cov ntawv xov xwm, thiab ces resold lawv mus advertisers ntawm ib tug ntau dua tus nqi.

Nyob rau hauv Russia, lub keeb kwm ntawm advertising tau hloov zuj zuj li sai sai. Nrov nyob rau hauv lub 10-11 hnub nyoog shill hloov nrov prints, sai sai muab primacy advertising ntiv tes xoo. Ib me ntsis tom qab, cov yeeb yuj leaflets pib tshwm nyob rau hauv lub qhov rais ntawm pej xeem vaj tse, lawv twb dai kom zoo nkauj tram, trams. Muaj ntau cov lag luam ua luam daim qhia hnub hli nrog koj cov neeg. Nws twb qhib ntau chaw ua hauj lwm specializing nyob rau hauv advertising.

Maj mam tsim thiab kev txhim kho, kev tshaj tawm, daim ntawv qhia hnub thiab thiaj li nyob. Ciaj kom txog rau thaum peb hnub.

Nyob rau hauv lub 90 xyoo keeb kwm ntawm kev advertising pib nyob rau hauv Russia. Niaj hnub no, nws tseem ceeb luag hauj lwm nyob rau hauv txoj kev ua zoo kev sib raug zoo ntawm cov pej xeem thiab rau lub xeev. Social non-profit advertising hu rau tshwj kom txhob ua nruj ua tsiv, kev hlub ntawm niam txiv kom tu me nyuam kom zoo, los tiv thaiv xwm, thiab lwm yam

Nrog lub advent ntawm lub Internet advertising ua keeb kwm ib tug tshiab twist. Lub network yog tseem tsis tau paub cov neeg feem coob, tiam sis lub "techies" twb xa mus rau lub email chaw nyob ntawm txhua tus lwm cov ntaub ntawv. Txawm tias muaj tseeb hais tias cov chaw nyob xa ntawv twb muaj, nws yog ntseeg hais tias lub keeb kwm ntawm Internet advertising pib nyob rau hauv lub nineties. Qhov no, raws li kws txawj, yog tus "golden lub sij hawm spam," thiab nyob rau tib lub sij hawm originated banner advertising.

Niaj hnub no, advertising rau ntawm lub web tau surpassed tag nrho cov tswv yim thiab wildest kev ntshaw. Tab sis qhov no yog tsis yog qhov kawg ntawm keeb kwm.