Kev mus ceev rau "Yandex": yuav ua li cas ua? No yuav ua rau ib tug ceev siv?

Raws li Bill Geyts hais tias, "Yog hais tias koj ua lag ua luam yog tsis nyob hauv internet, ces koj muaj tsis muaj ua lag ua luam." Qhib ib lub khw los yog muag khoom center kev pab, hnub no launches ib tug ua lag luam nyob rau tib lub sij hawm thiab qhov chaw. Tab sis nyob rau hauv thiaj li yuav ua tau li no, koj yuav tsum tau xeem kom dhau ib tug yooj yim txoj kev ntawm kev kawm. Ua li no feem ntau siv SEO.

optimization

Yuav ua li cas yog SEO? Qhov no kev tshawb fawb cav optimization, uas yog sawv cev los ntawm ib tug xov tooj ntawm cov tswv yim uas pab web kev pab mus nce mus rau sab saum toj ntawm kev tshawb fawb tau. Tam sim no tus loj kev tshawb fawb xyaw pom tau hais tias yuav tsum tau "Google" thiab Yandex. " Yuav ua li cas yuav ua rau ib tug ceev kev siv rau tus thawj thiab thib ob xaiv, xav txog ntxiv lawm.

snippet

Yuav kom to taub li cas yog tus ceev kev mus, nws yog tsim nyog los xav txog lub snippet. Lawm seb puas tsimnyog tau lwm lo lus nug: yog dab tsi yog ib tug snippet? Qhov no unit ntawm lub pom daim ntawv cov ntaub ntawv. Nws muaj peev xwm yuav nrhiav tau nyob rau hauv cov kev tshawb fawb soj ntsuam, thiab lub cajmeem cov ntaub ntawv. Tiam sis peb yuav xav txog qhov kev xaiv thawj, vim hais tias nws yog tus nrhiav xyaw, peb xav nyob rau hauv lub dan theem.

Yog li ntawd, koj nkag mus rau ib cov lus nug nyob rau hauv cov kev tshawb fawb lub thawv. Ntawm no los txog rau sab saum toj 10 qhov chaw uas lub caij nplooj zeeg nyob rau hauv lub lo lus tseem ceeb. Ib lub tsev kawm nyob rau hauv lub SERP muaj ib ntu - qhov no yog ib tug snippet.

Nruab nrab yog ib tug snippet los ntawm cov nplooj ntawv lub npe, kev mus thiab ib tug me me "tshaj tawm". Tsaug rau nws, koj muaj peev xwm to taub seb puas los yog tsis tau koj dhau ntawm qhov chaw no thiab seb puas muaj lus qhia uas koj xav tau. Tau nce snippets, lawv muab cov lus qhia ntxiv. Yog li ntawd, yog hais tias koj nyob rau hauv lub box nrhiav sau "Yandex", nyob rau hauv tas li ntawd mus rau lub txwm snippet, koj yuav pom ntau blocks nyob rau hauv ob kab. Qhov no yog ib tug ceev reference ntawm nrov nplooj ntawv.

txhais

Yog li ntawd, ceev mus - yog ntxiv mus uas ua rau lub nrov nplooj ntawv nyob rau hauv koj Web neeg rau zaub mov. Tej zaum cov neeg los ntawm txawv cheeb tsam muaj tej zaum yuav tshwm sim nyob rau hauv koj mus. Yog hais tias koj ntaus nyob rau hauv lub box nrhiav lub npe ntawm cov khw hauv internet, uas ua hauj lwm thoob plaws hauv lub teb chaws, yog ib lub shortcuts yuav ua tau lub npe ntawm koj cheeb tsam. Qhov no yog ua li cas los xyuas kom meej tias cov kev hloov qhia tau hais tias cov nyob rau ntawm cov khoom rau ib qho nroog.

tsos

Tam sim ntawd nws yuav tsum tau muab sau tseg uas cov piv txwv ntawm ceev links "Yandex" thiab Google yog sib txawv dog dig. Ntau zaus tshaj tsis "Google" lawv ntaub ntawv nyob rau hauv ob kab nyob rau hauv lub snippet. Yog li tau txhab chav tsev nrog ntxiv ntsiab. "Yandex" ua rau nws ib tug me ntsis txawv. Nws yub ceev links cia li hauv qab no lub header block. Nyob rau hauv sib piv rau lub "Google", nws tsis tsim ib tug piav qhia ntawm cov ntxiv qhov chaw.

Vim li cas?

Leej twg uas tau puas tau ntsib nrog SEO, to taub hais tias optimization yog tsim nyog tsis yog kom los siav lub cav nrhiav cov neeg hlau, nws yog tsim los ua kom tus neeg siv kev swm. Snippet, los yog ceev mus - cov no yog cov tsis yog tus hais tias zoo heev pab los txhawb koj qhov chaw rau lub sab saum toj, tab sis, lawv tsim ib tug tej yam duab kev pab.

Yog li ntawd, los tsim txoj cai zoo thiab cov ntawv tshaj tawm nyob rau hauv thawj zaug yuav tsis ua hauj lwm. Ua hauj lwm rau lub snippet - ib tug tseem ceeb ib feem ntawm tag nrho cov txheej txheem ntawm kev optimization thiab nce qib. Ntawm cov hoob kawm, tsis yog txhua txhua cov neeg siv paub dab tsi ib tug ceev reference. Tab sis cov neeg uas paub yuav ua li cas siv rau lawv, xav thov ua tsaug pab uas mob siab rau lawv.

Kev mus ceev yuav zoo heev txuag koj lub sij hawm thiab tsheb tshwj xeeb tshaj yog yog tias koj muaj nws txwv. Tej zaum koj yuav tau txais cov ntaub ntawv los ntawm lub site nyuaj heev. Qhov no tej zaum yuav vim hais tias koj muaj ib tug qeeb Internet kev twb kev txuas, tsis muaj ntawm cov kev pab yog qhov zoo thiab tsim ib tug phem usability. Xijpeem, ib tug ceev siv pab yog ib txwm cia li tau mus rau lub yam nplooj ntawv thiab muab ib tug txheej txheem cej luam ntawm lub chaw pab thiab nws cov qauv.

Yuav ua li cas?

Yog hais tias koj to taub qhov yooj yim essence thiab qhov tseem ceeb ntawm qhov cuab tam, koj yuav tsiv mus rau qhov chaw nyob rau hauv lub ntsiab teeb meem. Yuav ua li cas yuav ua rau ib tug ceev siv rau "Yandex"? Feem ntau, muaj ntau ntau txoj kev. Tiam sis peb yuav tsum to taub hais tias lawv yuav tsis tau nws tus kheej ntawv. Koj muaj peev xwm tsuas cuam tshuam lawv tsim.

Cov kev tshawb fawb cav nws tus kheej regulates dab tsi ceev mus yuav tsum tau mus rau hauv lub snippet. Rau cov yam ntawv no feem ntau yuav poob mus rau hauv lub chav tsev, koj yuav tsum ua raws li tej yam cov kev cai.

• Peb yuav tsum tsis txhob hnov qab txog internal mus. Ua li ntawd, uas yog ib tug ua haujlwm mus rau sab xis los ntawm nplooj ntawv lub ntsiab.
• Kom configure lub Title thiab H1. Tsis txhob ua phem rau nws superfluous lus. Nws yuav tsum yooj yim thiab straightforward.
• Thaum nws los txog rau tseem ceeb cov nplooj ntawv, sim mus rau npe Title thiab H1 yog tib yam, tab sis tseem yuav muab lub tib lub npe ANCOR mus.
• Ua hauj lwm rau lub chaw pab interface. Tus qauv yuav tsum muaj kuab tsis tau tsuas yog rau cov neeg siv, tab sis kuj rau nrhiav xyaw.
• Yog hais tias muaj neeg ua tim khawv hais tias feature ib daim duab, tsis txhob hnov qab mus rau npe rau cov lwm title. Yog li ntawd koj qhia lawv ib lub sij hawm.

Piv txwv li

Yog li ntawd, yuav ua li cas yuav ua rau ib tug ceev kev siv rau tus "Yandex" rau cov nplooj ntawv "Tus me nyuam"?

• Muab npe thiab title H1 tib lub npe, piv txwv li "Tus me nyuam". Koj siv tau lub tuam txhab lub npe.
• Qhia kom meej txoj kev mus rau nplooj ntawv no los ntawm lub "lub ntsiab". Nyob rau hauv tas li ntawd, rau kev siv rau cob rau tib lub npe Encore "Tus me nyuam".
• Nyob rau hauv cov zaub mov, ntxiv rau nplooj ntawv no nrog rau cov tib thauj tog rau nkoj cov ntawv nyeem.

Nws tsis muab rau koj ib tug meej guarantee hais tias tus snippet yuav ua tau ib tug ceev kev siv rau tus tseem ceeb page, tab sis zoo heev tsub kom tus muaj feem.

Services

Tab sis yuav ua tau tej tseem tswj ceev mus. Qhov no yuav tsum tau ib tug ob peb cov kev pab cuam, "Yandex": "webmaster" thiab "Direct". Ua ntej koj pom lawv ua hauj lwm nrog qhov chaw, peb kawm tau hais tias cov lus teb rau cov cuab yeej.

"Yandex.Webmaster" - ib tug txheej ntawm txoj kev uas tso cai rau koj mus taug qab indexing rau koj qhov chaw thiab customize nws cov hauj lwm. Lub cuab tam yog qhia tias showgirl kev pab. Tsis zoo li "Yandeks.Metriki", uas tseem ua hauj lwm nrog tus tsom xam ntawm cov neeg siv kev ua, cov kev pab cuam tsom kwm cov kev ua ntawm kev tshawb fawb xyaw thiab ntau yam kev pab cuam txheej xwm rau lub site. Nws cov tshev mis rau cov kev pab cov ntaub ntawv, hauj lwm mus, snippets, interfaces, thiab hais txog. D.

"Direct" - yog ib qhov kev pab ntawm "Yandex" rau qhov chaw li contextual advertising. Thaum ua hauj lwm nrog no lub cuab tam, koj qhov chaw yuav tsum tso tawm kom pom nyob rau hauv cov kev tshawb fawb cav nplooj ntawv thiab cov kev pab uas mus rau hauv affiliate advertising network.

Ua hauj lwm nrog cov kev pab cuam

Tej zaum, lub system xaiv ib nplooj ntawv nyob rau hauv lub ceev mus uas tsis haum koj. Tej zaum yuav muaj kev pab cuam rau tej thaj chaw, los yog cov lus qhia txog lub tuam txhab, uas yog tsis nthuav rau qhua. Yog xav tau tshem ntawm lawv, koj yuav tsum mus rau lub "Yandex.Webmaster". Ntawm no koj yuav kawm tau li cas ntxiv ceev mus, tab sis koj yuav lov tes taw pliaj. Ua li no, mus rau "qhov chaw nyob rau hauv cov kev tshawb fawb tau" thiab nias rau ntawm lub "Kev mus ceev". Ntawm no koj yuav deactivate kuav koj qhov chaw, thiab nws yuav tsis tshwm sim nyob rau hauv lub snippet.

advertisement

Yog hais tias koj muaj kev cob cog rau advertising cov kev pab cuam, nws yog tseem tau mus ua hauj lwm nrog ceev mus. "Yandex" ua rau nws tau mus ntxiv peb ntxiv classified qhov chaw. Lub tsuas txhais tau tias cov neeg sau ntawv tawm tsuas yog ib qho hloov dua siab tshiab. Ntxiv yuav siv sij hawm qhov chaw thaum lub sij hawm lub phiaj los nqis tes nqis. koj yuav pom cov "Ntxiv-ons" kab nyob rau hauv lub thib ob kauj ruam.

Xaiv los ntawm cov kev xaiv uas seem "Kev mus ceev" thiab "Ntxiv." Qhov no yuav qhib ib tug ntxiv qhov rais, qhov chaw uas koj muaj peev xwm ntxiv ntawv nyeem thiab muab ib qhov txuas. Koj muaj peev xwm ces siv lub ceev mus ces yog tsis yog txhua txhua. "Yandex" txawm tso cai rau koj los mus xaiv ib tug. Nco ntsoov hais tias lub npe lawv yuav tsum tsis txhob tau rov qab thiab yuav tsum yog cov ntaub ntawv uas yog muaj thaum koj nyem rau ntawm lawv.

tshawb pom

Raws li kev xyaum qhia tau hais tias, ua hauj lwm nrog tej lus nug - tus prerogative ntawm cov kws tshwj xeeb. Nws tsis tshua koom rau hauv cov neeg siv. Tiam sis yog tias koj tso koj lub website thiab xav txhawb nws, ces koj paub tias lub nuances ntawm xws pab tau. Ntawm cov hoob kawm, qhov chaw uas yuav tsis tso tawm rau ntawm thawj nplooj ntawm cov kev tshawb fawb, nws yog tsis yog tsim nyog los tsim advanced snippets, sitelinks. Feem ntau, cov kev xaiv no yog tsim rau hauv internet khw muag khoom thiab cov kev pab uas muaj ib tug complex qauv.

Qhov no tus txheej txheem yog ntau npaum li cas yooj yim mus rau "Yandex". Yuav ua li cas yuav ua rau ib tug ceev kev siv rau tus "Google"? Nrog lo lus nug no, cov teeb meem tshwm sim nyob rau hauv ob peb lub sij hawm me me. Raws li kev xyaum qhia, cov kev kawm ntawv no txaus mus xyuas thiab muab lawv nyob rau ib tug siv rau ib tug tseem ceeb. Yog li ntawd cov neeg tuaj xyuas yuav feem ntau kis tau rau nws thiab nws yuav tshwm sim nyob rau hauv daim ntawv teev cov ceev mus.